Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead CRM campaigns and design customer loyalty programs with a focus on data-driven strategies.
- Company: Join a dynamic team at Hawkstone, a fast-growing alcohol brand based in the Cotswolds.
- Benefits: Enjoy autonomy in your role and collaborate with experienced professionals in a vibrant startup environment.
- Why this job: This is a chance to shape customer experiences and grow your skills in a creative, entrepreneurial setting.
- Qualifications: Experience in CRM management, strong communication skills, and a passion for data-driven marketing are essential.
- Other info: Ideal for those eager to learn and thrive in a fast-paced startup culture.
The predicted salary is between 36000 - 60000 £ per year.
The marketing team is based in London, while the Hawkstone HQ is in the Cotswolds. You’ll be working with a small dynamic team of entrepreneurially minded individuals – including a marketing Platform Product Manager (Klaviyo), a Customer Data Manager and a passionate email creative team – and have access to experienced data analysts.
You’ll have a lot of autonomy and ownership of the end to end campaign development process, as well as the opportunity to contribute to the strategy for product merchandising, proposition, content calendars and customer lifecycle programmes.
Key Responsibilities
-
Own the content and targeting plan for BAU campaigns
-
Input into the CRM strategy (including consumer and trade)
-
Design and implement customer lifecycle and loyalty programmes, with a focus on leveraging 1st party data and customer segmentation
-
Implement best practice across our CRM processes
-
Deliver personalised email campaigns by using dynamic content blocks
-
Set up automated email flows across key customer journey touchpoints
-
Develop measurement frameworks to assess CRM performance
-
Coordinate with product and supply teams, and be prepared to support a great customer experience in the face of unexpected stock management dynamics
-
Design and implement optimisation plans and AB tests with clear success criteria
-
Experience in a CRM campaign manager role for a consumer brand, ideally in FMCG (especially alcohol) and/or high growth start ups
-
Data and results-driven individual
-
Drive to learn new things daily
-
Eagerness to grow
-
High attention to detail and accuracy
-
Excellent communication skills, both written and verbal, with the ability to articulate reporting to stakeholders of all levels
-
Comfortable working in the fast-paced nature of a start-up alcohol brand, including the ability to work flexibly, and at times under pressure, to meet deadlines and priorities
CRM Manager employer: WPP
Contact Detail:
WPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarize yourself with Klaviyo, as it's mentioned in the job description. Understanding its features and capabilities will help you stand out during discussions about CRM strategies and campaign management.
✨Tip Number 2
Showcase your experience with customer lifecycle programs and loyalty initiatives. Be ready to discuss specific examples of how you've successfully implemented these strategies in previous roles, especially in the FMCG sector.
✨Tip Number 3
Highlight your data-driven approach by preparing to discuss how you've used data analytics to inform your CRM decisions. Being able to articulate your measurement frameworks and results will demonstrate your effectiveness in a similar role.
✨Tip Number 4
Emphasize your adaptability and ability to thrive in fast-paced environments. Share examples of how you've managed tight deadlines and unexpected challenges, particularly in a start-up or dynamic setting.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the CRM Manager position. Understand the key responsibilities and required skills, especially focusing on campaign management, customer lifecycle programs, and data-driven decision-making.
Tailor Your CV: Customize your CV to highlight relevant experience in CRM campaign management, particularly in consumer brands or high-growth startups. Emphasize your data-driven approach and any specific achievements related to email campaigns and customer segmentation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and your understanding of the alcohol industry. Mention how your previous experiences align with the responsibilities listed, such as designing customer loyalty programs and implementing best practices.
Showcase Your Communication Skills: In both your CV and cover letter, demonstrate your excellent communication skills. Use clear and concise language, and provide examples of how you've effectively reported results to stakeholders in past roles.
How to prepare for a job interview at WPP
✨Show Your Data-Driven Mindset
Since the role emphasizes being data and results-driven, come prepared with examples of how you've used data to inform your CRM strategies. Discuss specific metrics you tracked and how they influenced your decisions.
✨Demonstrate Your Autonomy
Highlight instances where you've taken ownership of a project or campaign from start to finish. This will showcase your ability to work independently and manage the end-to-end campaign development process effectively.
✨Prepare for Fast-Paced Scenarios
Given the dynamic nature of a start-up, be ready to discuss how you've thrived in fast-paced environments. Share examples of how you've adapted to unexpected challenges, especially in relation to stock management or customer experience.
✨Communicate Clearly and Effectively
Excellent communication skills are crucial for this role. Practice articulating your thoughts clearly, especially when discussing complex CRM strategies or performance metrics. Be prepared to explain how you would report findings to stakeholders at various levels.
