At a Glance
- Tasks: Lead global experimentation initiatives and drive data-driven growth strategies.
- Company: Join VML, a creative powerhouse shaping brands for top global clients.
- Benefits: Enjoy competitive pay, bonuses, training, and a vibrant work culture.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make a real impact with innovative brands while developing your skills.
- Qualifications: Proven leadership in experimentation and strong technical expertise required.
The predicted salary is between 60000 - 80000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
We are seeking a dynamic and experienced leader to drive the execution and refinement of our client's experimentation-led growth initiatives. The Experimentation Lead will be responsible for translating overarching optimisation strategies into robust experimentation programs, cultivating a culture of rigorous testing and learning, and ensuring measurable business impact through a systematic, data-driven approach focused exclusively on experimentation.
What you’ll be doing:
- Lead for Global Experimentation Activities: Serve as the lead for all global experimentation activities, overseeing daily operations and tactical direction for the client's testing roadmap. Develop a deep understanding of the client's business landscape and challenges to identify and drive high-impact, experimentation-based growth opportunities. Manage program resources and timelines specific to experimentation initiatives, ensuring the successful, on-schedule, and in-scope delivery of tests and learning agendas. Leverage a strong commercial acumen to optimise resource allocation for experiments, monitor testing throughput, and rigorously track the Return on Investment (ROI) of experimentation. Contribute to strategic forecasting and provide comprehensive performance reporting on experimentation outcomes and insights. Cultivate and maintain robust relationships with client stakeholders, specifically around experimentation planning, execution, and results across global regions.
- Experimentation Strategy & Execution: Champion Experimentation-Led Growth (ELG) across the organisation, fostering a mindset of continuous learning and data-driven decision-making through practical application. Implement and continuously refine the comprehensive ELG framework, methodologies, and best practices, working within the strategic direction set by the Optimisation Principal. Lead cross-functional teams to meticulously design, execute, and rigorously analyse experiments that drive key business metrics. Develop and scale an infrastructure for continuous testing, learning, and iteration, focusing on efficiency and velocity. Translate complex data insights derived directly from experiments into actionable strategies that ensure sustained business impact.
- Technical Planning and Experimentation Delivery: Lead the technical planning and execution of all experimentation programs, leveraging in-depth knowledge of the underlying technology stack crucial for testing. This includes advanced experimentation platforms, comprehensive analytics suites (for measurement), and Customer Data Platforms (CDPs) (for audience segmentation). Architect integrated solutions by understanding the capabilities, limitations, and interoperability of these experimentation-focused technologies, ensuring they are strategically deployed to maximise testing velocity, accuracy, and deliver against growth objectives.
What we want from you:
- Visionary Leadership & Strategic Thinking: We need someone who can chart a clear course, transforming complex business challenges into actionable, growth-focused optimisation strategies. This involves setting ambitious goals, building strategic roadmaps, and understanding the market landscape. You'll be a true leader and influencer, inspiring and guiding diverse teams, fostering a culture where experimentation and continuous improvement thrive.
- Deep Technical Expertise & Architectural Acumen: This role demands profound knowledge of optimisation technologies. You'll need to know the capabilities, limitations, and how to integrate core platforms that power modern growth initiatives.
- Flawless Execution & Program Management: We need someone adept at managing large-scale programs and projects. This means meticulously planning, executing, and overseeing multiple, complex global initiatives, always ensuring on-time and on-budget delivery.
- Data-Driven Acumen & Commercial Focus: You'll embody data-driven decision-making, leveraging insights to identify opportunities, validate hypotheses, measure impact, and drive strategic recommendations.
- Exceptional Client & Stakeholder Partnership: Success in this role hinges on building and maintaining strong relationships with key client stakeholders across all levels and global regions.
Overall, we're seeking a growth-obsessed, highly curious individual with a problem-solving mindset. Someone who is accountable, results-driven, and possesses a strong systemic view, understanding how all the pieces fit together to drive continuous, measurable impact.
What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Permanent only: We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family-friendly policies, discounts with hundreds of retailers and much more.
Senior Experimentation Lead in London employer: WPP (VML Enterprise Solutions)
At VML, part of WPP, we pride ourselves on being an exceptional employer that champions innovation and personal growth. Our vibrant work culture fosters collaboration and creativity, empowering employees to make a meaningful impact while working with some of the world's leading brands. With a comprehensive benefits package, including training opportunities and a commitment to diversity and inclusion, we ensure that every team member feels valued and supported in their career journey.
Contact Details:
WPP (VML Enterprise Solutions) Recruitment Team
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