At a Glance
- Tasks: Drive site optimisation and execute high-impact campaigns for global brands.
- Company: Join VML, a leading creative agency known for innovative work with top brands.
- Benefits: Enjoy competitive pay, bonuses, training, and a vibrant workplace culture.
- Other info: Be part of a diverse team that values creativity, collaboration, and personal growth.
- Why this job: Make a real impact by optimising sites and boosting performance in a fast-paced environment.
- Qualifications: Experience with A/B testing, analytics tools, and a passion for digital marketing.
The predicted salary is between 45000 - 55000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
We are seeking a highly motivated and data-driven Optimisation Manager to execute and run daily, high-velocity site optimisation and continuous improvement initiatives. Reporting directly to the Optimisation Lead, you will be the driving force behind the day-to-day execution of our Rapid Iteration & Optimisation (RIO) framework. You will sit at the intersection of data, technology, and execution—translating tactical roadmaps into live, performance-enhancing site updates. Working hand-in-hand with the Paid Media, CX, and Development teams, you will turn real-time trading insights into immediate, measurable business growth for our global clients.
What You’ll Be Doing
- Execution of Site Optimisation & RIO Roadmap
- Daily Campaign Management: Own the hands-on execution and QA of the weekly site optimisation roadmap, ensuring rapid deployment and zero-defect delivery of experiments and content updates.
- A/B Testing & Personalisation: Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns designed to immediately boost real-time trading performance and conversion rates (CRO).
- Cross-Functional Coordination: Collaborate daily with copywriters, designers, developers, and the Paid Media team to coordinate asset production and ensure rapid execution of updates.
- Performance Analysis & Reporting
- Real-Time Monitoring: Keep a finger on the pulse of live campaign performance, monitoring real-time analytics suites to identify sudden performance drops, bugs, or immediate conversion opportunities.
- Insights Translation: Synthesize complex data from test results into actionable recommendations. Help the Optimisation Lead compile weekly performance reports demonstrating trading uplift and ROI.
- Audience Segmentation: Utilise Customer Data Platforms (CDPs) and web analytics tools to build, manage, and optimize dynamic audience segments for targeted messaging.
- Technology & Platform Operations
- Platform Operations: Act as the super-user and administrator for our stack of site optimization, analytics, and content management platforms.
- Data Quality & Tagging: Ensure tracking codes, analytics tags, and event-tracking parameters are correctly implemented on all optimized pages to safeguard data integrity.
What We Want From You
We are looking for an execution-focused digital specialist who is highly organized, agile, and obsessed with conversion rate optimization (CRO) and real-time performance.
Technical Skills & Experience
- Site Optimisation Platforms: Proven hands-on experience using optimization and A/B testing software (e.g., Optimizely, VWO, Adobe Target, Siteimprove, or similar meta-optimisation tools).
- Analytics Suites: Proficient in setting up custom reports, segments, and event tracking in web analytics suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude).
- Content Management Systems (CMS): Experience editing, publishing, and running personalization initiatives within enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, or Shopify).
- Customer Data Platforms (CDPs): Familiarity with how CDPs (e.g., Segment, Tealium) ingest and activate audience data for real-time personalization is highly desirable.
- Basic Frontend Knowledge: A foundational understanding of HTML, CSS, and JavaScript (specifically how they affect browser rendering and A/B test implementation) is a significant plus.
Execution & Mindset
- High Velocity: A "rapid delivery" mindset. You thrive in fast-paced environments and love seeing your work go live to drive immediate commercial impact.
- Agile Competency: Comfort working in agile sprint cycles, managing weekly backlogs, and juggling multiple fast-turnaround tasks simultaneously.
- Analytical Thinking: Naturally curious and highly analytical. You don’t just look at data; you look for the "why" behind user behavior.
- Collaborative Communicator: Excellent interpersonal skills with the ability to bridge the gap between creative, technical, and commercial stakeholders.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Permanent only: We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Optimisation Manager in London employer: WPP (VML Enterprise Solutions)
At VML, part of WPP, we pride ourselves on being an exceptional employer that champions creativity and innovation. Our vibrant work culture fosters collaboration and personal growth, offering extensive training opportunities and a comprehensive benefits package, including a discretionary bonus scheme and family-friendly policies. Located in dynamic cities like London, we empower our employees to make impactful contributions while working with some of the world's leading brands, ensuring a fulfilling and rewarding career path.
Contact Details:
WPP (VML Enterprise Solutions) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Optimisation Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you wouldn't find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your optimisation projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to site optimisation. The more you rehearse, the more confident you'll feel when it counts.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Optimisation Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Optimisation Manager role. Highlight your experience with A/B testing and site optimisation tools, as well as any relevant data analysis skills. We want to see how you can bring value to our team!
Show Your Passion for Data:In your application, let us know why you're obsessed with conversion rate optimisation (CRO) and real-time performance. Share examples of how you've used data to drive results in previous roles. We love candidates who are analytical and curious!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make your achievements stand out. We appreciate clarity and want to quickly see how you fit the bill for this role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at VML!
How to prepare for a job interview at WPP (VML Enterprise Solutions)
✨Know Your Tools
Familiarise yourself with the optimisation and A/B testing software mentioned in the job description, like Optimizely or Adobe Target. Being able to discuss your hands-on experience with these tools will show that you're ready to hit the ground running.
✨Data is Your Best Friend
Brush up on your analytics skills, especially with Google Analytics 4 or Adobe Analytics. Be prepared to talk about how you've used data to drive decisions in past roles, and think of specific examples where your insights led to measurable improvements.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you bridge the gap between creative and technical stakeholders.
✨Embrace the Fast-Paced Environment
Show that you thrive in a high-velocity setting by sharing experiences where you managed multiple tasks under tight deadlines. Discuss your agile mindset and how you adapt quickly to changes while maintaining quality in your work.
