At a Glance
- Tasks: Create engaging long-form digital content for a high-profile automotive client.
- Company: Join VML, a leading creative agency known for innovative work with top brands.
- Benefits: Enjoy a competitive salary, bonuses, training opportunities, and flexible working options.
- Other info: Collaborative environment with excellent career growth and a focus on creativity.
- Why this job: Make an impact by crafting compelling stories that drive customer engagement.
- Qualifications: Strong writing skills and experience in digital content creation are essential.
The predicted salary is between 35000 - 45000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
Creative Copywriter needed to join our team on a permanent basis. We are seeking an experienced Copywriter to join a dedicated Web Operations (Digital Experience - DX) team supporting a high-profile automotive client. This role is ideal for a writer who can combine compelling storytelling, strong editorial craft, and digital experience thinking to create engaging, informative, and conversion-focused content across the client’s web ecosystem.
What you’ll be doing:
- Long Form Content Creation & Editorial Delivery: Write high-quality long-form digital content across a range of web experiences including landing pages, editorial articles, product and service pages, campaign content, guides, feature explainers, and customer support content. Maintain exceptional standards of tone of voice, grammar, clarity, structure, and editorial consistency across all digital touchpoints.
- UX Writing, SEO & Digital Experience Collaboration: Collaborate closely with UX and UI Designers to ensure content is integrated effectively within the wider user experience. Work with SEO specialists and analytics teams to create search-optimised content aligned with keyword strategies, search intent, and performance objectives.
- Web Operations & Content Governance: Support ongoing web operations activity including content updates, enhancements, audits, migrations, and optimisation workstreams. Ensure content adheres to brand guidelines, legal/compliance requirements, accessibility standards, and internal governance processes.
- Stakeholder Collaboration & Strategic Contribution: Collaborate with marketing, brand, product, customer experience, analytics, and client stakeholders to gather requirements and shape content recommendations. Present content rationale and recommendations clearly and confidently to both internal teams and client stakeholders.
What we want from you:
- Strong experience as a Copywriter or Content Writer creating high-quality long-form digital content for web platforms and digital products.
- Exceptional writing, editing, proofreading, and storytelling skills with meticulous attention to detail.
- Proven experience writing engaging, customer-focused content that balances brand storytelling with usability and commercial goals.
- Strong understanding of SEO principles, search intent, content optimisation, and digital content performance best practices.
- Experience working within CMS-driven web environments and content operations workflows.
- Strong stakeholder management and communication skills with the ability to present and explain content decisions confidently.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Copywriter - Web Ops in London employer: WPP (VML Enterprise Solutions)
At VML, part of WPP, we pride ourselves on being an exceptional employer that champions creativity and innovation. Our collaborative work culture fosters personal and professional growth, offering extensive training opportunities and a comprehensive benefits package, including a discretionary bonus scheme and family-friendly policies. Located in vibrant cities like London, our team thrives on diversity and inclusivity, empowering you to make a meaningful impact while working with some of the world's leading brands.
Contact Details:
WPP (VML Enterprise Solutions) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter - Web Ops in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially pieces that align with what VML is looking for. Make sure it’s easy to navigate and showcases your storytelling prowess and digital experience thinking.
✨Tip Number 3
Prepare for interviews by researching VML and its clients. Understand their brand voice and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in contributing to their success.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! It shows you’re serious about joining the team. Plus, it gives you a better chance of being noticed by the hiring managers who are eager to find the right fit for their creative family.
We think you need these skills to ace Copywriter - Web Ops in London
Some tips for your application 🫡
Show Off Your Writing Skills:This is your chance to shine! Make sure your application showcases your best writing. Use clear, engaging language that reflects your style and aligns with the role of a Copywriter. Remember, we want to see your storytelling abilities right from the start!
Tailor Your Content:Don’t just send a generic application. Tailor your content to highlight how your experience matches the job description. Mention specific projects or skills that relate to creating long-form digital content and working in web operations. We love seeing how you connect the dots!
Be Authentic:Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your qualifications. Share your passion for writing and why you’re excited about this opportunity with us at VML.
Apply Through Our Website:Make it easy for us to find your application by applying directly through our website. It streamlines the process and ensures we receive all your details correctly. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at WPP (VML Enterprise Solutions)
✨Know Your Audience
Before the interview, research VML and their high-profile clients. Understand their brand voice and the type of content they produce. This will help you tailor your responses and demonstrate that you can create content that resonates with their audience.
✨Showcase Your Portfolio
Bring examples of your best long-form digital content to the interview. Highlight pieces that showcase your storytelling ability and how you've balanced user needs with SEO requirements. Be ready to discuss the thought process behind each piece.
✨Prepare for Collaboration Questions
Since this role involves working closely with UX, UI, and SEO teams, be prepared to discuss your experience in collaborative environments. Share specific examples of how you've worked with cross-functional teams to enhance content and improve user experience.
✨Demonstrate Your Adaptability
VML operates in a fast-paced environment, so be ready to talk about how you've adapted to changing priorities in previous roles. Share instances where you've successfully managed multiple projects and how you ensured quality under tight deadlines.
