At a Glance
- Tasks: Shape and optimise content strategies for a high-profile automotive client.
- Company: Join VML, a leading creative agency known for innovative work with top brands.
- Benefits: Enjoy a competitive salary, bonuses, training opportunities, and discounts with retailers.
- Other info: Be part of a dynamic team that values creativity, empathy, and innovation.
- Why this job: Make a real impact on customer experiences while working with exciting brands.
- Qualifications: Experience in content strategy and collaboration within digital environments is essential.
The predicted salary is between 40000 - 50000 € per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
Content Strategist needed to join a dedicated Web Operations (Digital Experience - DX) team supporting a high-profile automotive client. This role requires someone who can think strategically while remaining highly hands-on within a fast-paced operational environment. You will play a key role in defining how content supports customer journeys, enhances usability, improves discoverability, and drives engagement across the client’s web platforms.
As Content Strategist, you will help ensure content experiences align with customer needs, business goals, SEO objectives, brand standards, and operational requirements. This role goes beyond copy creation — requiring strong experience in content ecosystems, governance, structure, planning, optimisation, and collaboration across multidisciplinary digital teams.
What you’ll be doing:
- Developing and supporting content strategies across the client’s web ecosystem, ensuring alignment with customer needs, business objectives, SEO priorities, and brand guidelines.
- Conducting content audits, gap analyses, competitor reviews, and content performance assessments to identify optimisation opportunities.
- Supporting the creation and evolution of content frameworks, taxonomies, governance models, workflows, and publishing approaches.
- Collaborating with UX Designers and Service Designers to ensure content is effectively integrated within wider customer journeys and digital experiences.
- Helping shape information architecture, navigation structures, content hierarchies, and page-level content approaches.
- Working closely with SEO specialists and analytics teams to create search-optimised, discoverable, and performance-focused content experiences.
- Supporting content optimisation initiatives through behavioural insight, analytics, experimentation, and user feedback.
- Defining and maintaining tone of voice guidance and ensuring consistency across multiple web touchpoints and content types.
- Collaborating with copywriters, UX writers, designers, developers, and client stakeholders to ensure high-quality content delivery across operational workstreams.
- Supporting CMS-driven workflows, content migrations, publishing activities, and ongoing content operations processes.
- Presenting strategic recommendations, content approaches, and rationale clearly and confidently to internal teams and client stakeholders.
- Helping evolve content best practices, governance, and operational efficiencies within the wider DX team.
What we want from you:
- Significant proven experience in Content Strategy, Digital Content, UX Content, or related disciplines within complex digital environments.
- Strong understanding of content strategy methodologies including audits, governance, taxonomy, content modelling, workflows, and content ecosystems.
- Experience working across large-scale web platforms, enterprise websites, or operational digital environments.
- Strong understanding of SEO principles, search intent, content optimisation, and digital content performance best practices.
- Experience collaborating closely with UX, UI, SEO, Analytics, Product, and Development teams within multidisciplinary delivery environments.
- Excellent understanding of how content contributes to usability, accessibility, customer journeys, and overall digital experience quality.
- Experience shaping content structures, information architecture, navigation models, and customer-centred content approaches.
- Strong stakeholder management and communication skills with the ability to clearly articulate strategic recommendations and rationale.
- Comfortable balancing strategic thinking with hands-on operational delivery across multiple concurrent workstreams.
- Experience working within CMS-driven environments and content operations workflows.
- Strong organisational skills and attention to detail with the ability to manage priorities effectively within fast-paced delivery teams.
- Automotive, retail, eCommerce, technology, or other customer experience-led industry experience is advantageous but not essential.
- Experience supporting optimisation, experimentation, or continuous improvement initiatives is beneficial.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
Content Strategist in London employer: WPP (VML Enterprise Solutions)
At VML, part of WPP, we pride ourselves on being an exceptional employer that champions creativity and innovation. Our vibrant work culture fosters collaboration across diverse teams, empowering employees to grow their skills while working with renowned global brands. With a comprehensive benefits package, including a discretionary bonus scheme and family-friendly policies, we ensure our team members feel valued and supported in their professional journeys.
Contact Detail:
WPP (VML Enterprise Solutions) Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Content Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your content strategy expertise. Make sure it’s easy to navigate and visually appealing – just like the content you’d create for a client!
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand voice and how your skills can enhance their digital experience. Tailor your responses to show how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at VML.
We think you need these skills to ace Content Strategist in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Content Strategist role. Highlight your experience in content strategy, digital environments, and collaboration with multidisciplinary teams. We want to see how your skills align with what we’re looking for!
Showcase Your Experience:Don’t just list your previous jobs; tell us about specific projects where you’ve developed content strategies or optimised user experiences. Use examples that demonstrate your understanding of SEO principles and customer journeys. We love a good story!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to articulate your strategic recommendations and rationale. We appreciate clarity, especially when it comes to complex ideas!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at WPP (VML Enterprise Solutions)
✨Know Your Content Strategy Inside Out
Before the interview, make sure you’re well-versed in content strategy methodologies. Brush up on audits, governance, and taxonomy, as these are crucial for the role. Be ready to discuss how you've applied these concepts in past projects.
✨Showcase Your Collaborative Spirit
This role involves working closely with UX, SEO, and development teams. Prepare examples of how you've successfully collaborated across disciplines. Highlight your communication skills and how you’ve managed stakeholder expectations in previous roles.
✨Demonstrate Your Analytical Skills
Be prepared to talk about how you’ve used data to inform your content strategies. Discuss any experience you have with content audits or performance assessments, and how those insights led to optimisation opportunities.
✨Align with Their Values
VML values heart, brains, and courage. Think about how you can demonstrate these qualities during your interview. Share stories that reflect empathy, innovation, and boldness in your work, showing that you align with their culture.
