About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
A hybrid working model:
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
What does a Social First Editor do at WPP Production?
At WPP Production, this role exists because clients now expect a single shoot to produce content for every major platform, not just one polished video and each platform (TikTok, Instagram, YouTube, LinkedIn, X) has different rules for what performs. There is an increasing demand for offline editors to deliver value by turning raw footage into platform-ready content at the volume clients demand, applying the pacing, hooks, and formatting each platform rewards, repurposing long-form assets into multiple short-form deliverables cost-effectively, and keeping every client's brand consistent as content scales across accounts and channels.
Key Responsibilities:
- Edit raw footage into polished, platform-optimized videos for Reels, Shorts, TikToks, YouTube videos, and other social formats.
- Structure story flow, pacing, and hooks to maximize watch-time and retention within the first 3 seconds.
- Add captions/subtitles, on-screen text, lower-thirds, and motion graphics as per brand guidelines.
- Ensure all edits meet platform-specific specs (aspect ratio, resolution, duration, safe zones, file format).
- Incorporate feedback quickly and manage multiple revisions under tight deadlines.
- Stay updated on platform trends, algorithm changes, and content formats.
Requirements:
- Proficiency in Adobe Premiere Pro (primary); working knowledge of Adobe After Effects, or CapCut.
- Strong grasp of motion graphics and typography for social-first storytelling.
- Familiarity with Adobe Photoshop/Illustrator for thumbnail creation and graphic overlays.
- Understanding of codecs, frame rates, aspect ratios (9:16, 1:1, 4:5, 16:9), and export settings for each platform.
- Knowledge of colour correction/grading basics.
- Comfortable with audio editing (noise reduction, levelling, syncing) using tools like Audition or Premiere's audio panel.
- Creative eye for trends, memes, transitions, and platform-native aesthetics (TikTok-style vs polished YouTube vs. professional LinkedIn).
Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact:
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please contact careers@wppproduction.com if you need the job advert or form in another format
Social First Editor employer: WPP Production
WPP Production is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets strategic growth. With a strong emphasis on employee development and a hybrid working model, we foster a culture that values collaboration and creativity, ensuring our team members thrive both personally and professionally. Join us to be part of a forward-thinking organisation that champions commercial excellence and empowers you to make a meaningful impact.
