At a Glance
- Tasks: Lead the development of a cutting-edge Generative AI Content Engine for global content creation.
- Company: Join WPP Production, a leader in innovative content solutions and collaboration.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team that values creativity and innovation.
- Why this job: Shape the future of content production with world-class talent and advanced technology.
- Qualifications: 6-12+ years in product management with experience in AI-driven platforms.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
Hybrid working model
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Product Owner – Generative AI Content Engine (GACE)
Location: Global (London)
Reports to: Global Head of VFX
Business Group: WPP Production
Function: Global Product, Engineering & Intelligent Production
Model: Multi-market, hybrid (supporting global agencies and client teams)
Role Overview
The Product Owner – GACE is the strategic and operational owner of WPP Production’s internal Generative AI Content Engine, a core platform designed to accelerate content creation across WPP agencies and global clients. GACE powers the creation, transformation, and optimization of text, images, video, and multimodal assets—integrating LLMs, diffusion models, creative automation, and production-grade workflows. The Product Owner ensures that GACE evolves into a scalable, secure, compliant, and differentiating technology capability for WPP Production and WPP.
You will translate creative, production, operational, and engineering needs into a clear product roadmap that balances innovation with enterprise-grade delivery. The role requires fluency in generative AI technologies, content production workflows, and cross-agency collaboration.
Key Responsibilities
- Product Vision & Strategy
- Own the roadmap, and evolution of GACE across WPP Production and WPP agencies.
- Define a product strategy aligned to real business needs: creative ideation, versioning, production acceleration, localization, personalization, and efficiency at scale.
- Drive clarity on where GenAI augments people, automates tasks, or creates new creative possibilities.
- Partner with leaders across Creative, Operations, Engineering, Legal, Compliance, and Technology Transformation to set strategic direction.
- Requirements Gathering & User Story Development
- Collaborate with global producers, creatives, strategists, and studio teams to understand workflows and pain points.
- Translate needs into user stories, functional specs, and prioritized backlogs.
- Work closely with ML engineers, platform developers, and integration architects to refine requirements.
- Ensure features support both production scalability and creative quality.
- Product Delivery & Release Management
- Own sprint planning, backlog prioritization, acceptance criteria, and UAT for all GACE enhancements.
- Drive successful releases across multiple markets and agency teams, ensuring smooth onboarding and adoption.
- Coordinate with engineering to ensure the platform remains performant, secure, and reliable at enterprise scale.
- Ensure new models, capabilities, or features meet brand safety, data sensitivity, and Responsible AI standards.
- Platform Architecture & Integration (Non-technical leadership)
- Not expected to code — but must understand how systems connect.
- Partner with engineering to define how GACE integrates with asset management systems, workflow & routing tools, creative production platforms, existing CGI, video, automation or templating systems, and enterprise data sources.
- Ensure platform interoperability across WPP’s agency ecosystem.
- Contribute to model evaluation, fine-tuning, and content quality frameworks.
- Governance, Security & Responsible AI
- Ensure GACE adheres to WPP/WPP Production policies on AI usage, brand safety, copyright, and sensitive data handling.
- Help design safe-use guardrails, auditability, and ethical guidelines for generative content.
- Align with the Global Legal/Compliance teams to maintain enterprise-grade governance.
- Adoption, Change Management & User Enablement
- Partner with learning teams to develop training, onboarding, and best-practice documentation.
- Run demos, discovery sessions, and feedback loops with global teams.
- Build a community of “power users” to help drive continuous improvement.
- Track adoption metrics, usage patterns, and business value delivered by GACE.
- Performance Analytics & Continuous Improvement
- Define KPIs for the platform: throughput & speed gains, cost efficiencies, time-to-market improvements, accuracy, creative quality, and user satisfaction, model performance & reliability.
- Use data to drive backlog prioritization and to measure the impact of new capabilities.
- Maintain a feedback cycle across engineering, production, and creative teams.
Qualifications & Experience
Essential
- 6–12+ years in product management, product ownership, digital production, or intelligent automation.
- Hands‑on experience with AI‑driven platforms (LLMs, image/video generators, model orchestration, content workflows).
- Strong understanding of advertising and content operations workflows—especially versioning, localization, and high‑volume creative production.
- Experience working with cross‑functional engineering teams (ML, platform, DevOps).
- Clear communication skills with the ability to translate technical capability into business value.
Preferred
- Experience within WPP, WPP Production, or large agency networks.
- Familiarity with AI orchestration engines, vector databases, prompt engineering, and guardrail frameworks.
- Knowledge of automotive, retail, FMCG, or other high-content-volume client verticals.
- Exposure to enterprise governance frameworks around Responsible AI, copyright, and data security.
Why work here
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world‑class talent, cutting‑edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next‑generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Data
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to WPP Production. Before you do this, we think it’s a good idea to read through our Privacy statement. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Executive Producer [VFX Product Owner] in London employer: WPP Production
At WPP Production, we pride ourselves on being a leading employer that champions creativity and innovation in a collaborative, hybrid work environment. Our commitment to employee growth is evident through diverse global opportunities and access to cutting-edge technology, allowing you to make a meaningful impact in the ever-evolving landscape of content production. Join us in shaping the future of marketing while enjoying a culture that values inclusivity and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Executive Producer [VFX Product Owner] in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like WPP Production!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at WPP Production would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at WPP Production through your school's career services!
We think you need these skills to ace Executive Producer [VFX Product Owner] in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Executive Producer [VFX Product Owner], let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Executive Producer [VFX Product Owner] position at WPP Production. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at WPP Production
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
