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- Tasks: Craft engaging marketing copy that resonates with local audiences and maintains brand voice.
- Company: Join WPP Production, a global leader in content creation and innovation.
- Benefits: Work remotely, access diverse projects, and grow your skills in a collaborative environment.
- Other info: Inclusive workplace committed to respect and equal opportunities for all.
- Why this job: Make a real impact on global brands while shaping the future of content production.
- Qualifications: Fluent in Uzbek and English, with strong creative writing and localization skills.
The predicted salary is between 30000 - 40000 £ per year.
This job is with WPP Production, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale.
What does a Writer do at WPP Production?
The Writer is responsible for writing headlines and adapting our Technology client’s marketing communications from US copy to the local-market language, including web, in-store, direct mail and other customer-facing materials, while ensuring brand consistency, cultural relevance and compelling style of all messaging across products and services. The task for this role goes far beyond translation – with the aim of preserving our client’s distinctive tone of voice, but also to craft copy that feels authentic, natural and resonates with the local target audience. This role requires a creative and strategic thinker with a passion for language and a deep understanding of cultural nuance.
Key responsibilities
- Creatively localize a wide range of marketing and communication materials, ensuring cultural and linguistic alignment with the brand values and tone.
- Adapt and transcreate US English content, including headlines, into the local-market language while preserving intent, voice, and style.
- Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point.
- Wherever necessary, review and validate final in-context materials (in-situ validation) to confirm messaging quality and consistency across formats and platforms.
- Review, rewrite and validate translated marketing copy and raw machine translation output.
- Collaborate closely with a team of fellow writers, project managers, producers, editors and post-editors to ensure smooth processes and best practice in Language validation.
- Provide creative insights where necessary.
- Use software tools and validation platforms (including CAT tools, simulators and AI) effectively during the localization workflow.
- Propose process improvements and workflow optimizations to project stakeholders.
Key requirements
- Native-level fluency in Uzbek and excellent command of written and spoken English.
- Creative thinker with strong creative writing and transcreation skills, with the ability to adapt tone and style for different contexts and audiences.
- Bachelor’s or master’s degree in communications, Marketing, Linguistics, or a related field.
- 5+ years of experience in copywriting, transcreation, or localization—either agency-side or in-house.
- Experience working on international and local brands, consumer tech, digital content, or global brand localization.
- Knowledge of technical writing principles and the ability to simplify complex concepts for broader audiences.
- Specialist in understanding language subtleties and tailoring creative nuances to the local language, especially for headlines.
- Proven experience in localizing marketing copy while maintaining brand voice and messaging consistency.
- Demonstrated experience leading editorial or localization teams, with a practical understanding of workflow management and delegation.
- Great communication skills and ability to explain creative choices to non-native speakers (for instance through rationales).
- Strong attention to detail and ability to manage multiple projects simultaneously under tight deadlines.
- Technically proficient with localization tools (CAT tools, CMS platforms, etc.); familiarity with consumer tech products and ecosystems is a plus.
Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Freelance Uzbek Copywriter employer: WPP Production
Contact Detail:
WPP Production Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Uzbek Copywriter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, join relevant groups on social media, and attend events. You never know who might have a lead on your dream freelance gig!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially pieces that demonstrate your ability to adapt tone and style. Make sure it’s easy to access and share with potential clients.
✨Tip Number 3
Tailor your pitch! When you find a job that excites you, customise your approach. Mention specific projects or clients you admire from WPP Production and explain how your skills can add value to their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the WPP Production family. Don’t miss out on this opportunity!
We think you need these skills to ace Freelance Uzbek Copywriter
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your creative writing and transcreation skills in your application. We want to see how you can adapt tone and style for different contexts, so don’t hold back on showcasing your best work!
Tailor Your Application: When applying, tailor your application to reflect the job description. Use keywords from the listing to demonstrate that you understand what we’re looking for and how you fit into our vision at WPP Production.
Be Authentic: We value authenticity, so let your personality shine through in your writing. Show us your unique voice and how it aligns with our brand values. Remember, it’s not just about translating; it’s about creating compelling content that resonates.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, you’ll find all the info you need about the role and our company there.
How to prepare for a job interview at WPP Production
✨Know Your Audience
Before the interview, research WPP Production and their clients. Understand their brand values and tone of voice, especially in relation to the technology sector. This will help you tailor your responses and demonstrate how your skills align with their needs.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creative writing and transcreation skills. Be ready to discuss how you've adapted content for different audiences while maintaining brand consistency. This is your chance to shine!
✨Master the Nuances
Brush up on your understanding of cultural nuances in both Uzbek and English. Be prepared to discuss how you would approach localising marketing materials while preserving the original intent and style. This shows your depth of knowledge and attention to detail.
✨Engage in Collaborative Thinking
WPP Production values collaboration, so be ready to talk about your experience working with teams. Share examples of how you've successfully collaborated with writers, project managers, and editors to achieve a common goal. Highlight your communication skills and ability to explain creative choices clearly.