At a Glance
- Tasks: Lead the development of a cutting-edge Generative AI Content Engine for global content creation.
- Company: Join WPP Production, a leader in innovative content solutions and inclusive workplace culture.
- Benefits: Enjoy hybrid working, diverse projects, and opportunities for professional growth.
- Other info: Collaborative environment focused on creativity, innovation, and ethical AI practices.
- Why this job: Shape the future of content production with world-class talent and advanced technology.
- Qualifications: 6-12 years in product management with experience in AI-driven platforms.
The predicted salary is between 60000 - 80000 £ per year.
This job is with WPP Production, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Product Owner – Generative AI Content Engine (GACE)
Location: Global (London)
Reports to: Global Head of VFX
Business Group: WPP Production
Function: Global Product, Engineering & Intelligent Production
Model: Multi-market, hybrid (supporting global agencies and client teams)
Role Overview
The Product Owner – GACE is the strategic and operational owner of Hogarth’s internal Generative AI Content Engine, a core platform designed to accelerate content creation across WPP agencies and global clients. GACE powers the creation, transformation, and optimization of text, images, video, and multimodal assets—integrating LLMs, diffusion models, creative automation, and production-grade workflows. The Product Owner ensures that GACE evolves into a scalable, secure, compliant, and differentiating technology capability for WPP Production and WPP. You will translate creative, production, operational, and engineering needs into a clear product roadmap that balances innovation with enterprise-grade delivery. This role requires fluency in generative AI technologies, content production workflows, and cross-agency collaboration.
Key Responsibilities
- Product Vision & Strategy
- Own the roadmap, and evolution of GACE across WPP Production and WPP agencies.
- Define a product strategy aligned to real business needs: creative ideation, versioning, production acceleration, localization, personalization, and efficiency at scale.
- Drive clarity on where GenAI augments people, automates tasks, or creates new creative possibilities.
- Partner with leaders across Creative, Operations, Engineering, Legal, Compliance, and Technology Transformation to set strategic direction.
- Requirements Gathering & User Story Development
- Collaborate with global producers, creatives, strategists, and studio teams to understand workflows and pain points.
- Translate needs into user stories, functional specs, and prioritized backlogs.
- Work closely with ML engineers, platform developers, and integration architects to refine requirements.
- Ensure features support both production scalability and creative quality.
- Product Delivery & Release Management
- Own sprint planning, backlog prioritization, acceptance criteria, and UAT for all GACE enhancements.
- Drive successful releases across multiple markets and agency teams, ensuring smooth onboarding and adoption.
- Coordinate with engineering to ensure the platform remains performant, secure, and reliable at enterprise scale.
- Ensure new models, capabilities, or features meet brand safety, data sensitivity, and Responsible AI standards.
- Platform Architecture & Integration (Non-technical leadership)
- Not expected to code — but must understand how systems connect.
- Partner with engineering to define how GACE integrates with asset management systems, workflow & routing tools, creative production platforms, existing CGI, video, automation or templating systems, and enterprise data sources.
- Ensure platform interoperability across WPP’s agency ecosystem.
- Contribute to model evaluation, fine-tuning, and content quality frameworks.
- Governance, Security & Responsible AI
- Ensure GACE adheres to WPP/WPP Production policies on AI usage, brand safety, copyright, and sensitive data handling.
- Help design safe-use guardrails, auditability, and ethical guidelines for generative content.
- Align with the Global Legal/Compliance teams to maintain enterprise-grade governance.
- Adoption, Change Management & User Enablement
- Partner with learning teams to develop training, onboarding, and best-practice documentation.
- Run demos, discovery sessions, and feedback loops with global teams.
- Build a community of “power users” to help drive continuous improvement.
- Track adoption metrics, usage patterns, and business value delivered by GACE.
- Performance Analytics & Continuous Improvement
- Define KPIs for the platform: throughput & speed gains, cost efficiencies, time-to-market improvements, accuracy, creative quality, and user satisfaction.
- Use data to drive backlog prioritization and to measure the impact of new capabilities.
- Maintain a feedback cycle across engineering, production, and creative teams.
Qualifications & Experience:
Essential
- 6–12+ years in product management, product ownership, digital production, or intelligent automation.
- Hands-on experience with AI-driven platforms (LLMs, image/video generators, model orchestration, content workflows).
- Strong understanding of advertising and content operations workflows—especially versioning, localization, and high-volume creative production.
- Experience working with cross-functional engineering teams (ML, platform, DevOps).
- Clear communication skills with the ability to translate technical capability into business value.
Preferred
- Experience within WPP, WPP Production, or large agency networks.
- Familiarity with AI orchestration engines, vector databases, prompt engineering, and guardrail frameworks.
- Knowledge of automotive, retail, FMCG, or other high-content-volume client verticals.
- Exposure to enterprise governance frameworks around Responsible AI, copyright, and data security.
Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Executive Producer [VFX Product Owner] employer: WPP Production
At WPP Production, we pride ourselves on being an inclusive employer that champions creativity and collaboration in a hybrid working environment. Our commitment to employee growth is evident through access to diverse projects and global career opportunities, all while leveraging cutting-edge technology to enhance human creativity. Join us to make a meaningful impact in the world of content production, where your skills will be valued and your contributions will help shape the future of our industry.
StudySmarter Expert Advice🤫
We think this is how you could land Executive Producer [VFX Product Owner]
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at WPP Production. Attend events, join online forums, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially anything related to VFX or AI-driven projects. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching WPP Production and their projects. Understand their values and how they integrate technology with creativity. Tailor your responses to show how you can contribute to their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at WPP Production.
We think you need these skills to ace Executive Producer [VFX Product Owner]
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Executive Producer role. Highlight your experience with generative AI and content production workflows, as this will show us you understand what we're looking for.
Showcase Your Skills:Don’t just list your skills; give us examples of how you've used them in past roles. Whether it’s managing a product roadmap or collaborating with cross-functional teams, we want to see how you’ve made an impact.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon unless it's relevant. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application goes to the right place and helps us keep track of all candidates efficiently. Plus, it’s super easy!
How to prepare for a job interview at WPP Production
✨Know Your Stuff
Make sure you’re well-versed in generative AI technologies and content production workflows. Brush up on the latest trends and tools in the industry, as this role requires fluency in these areas. Being able to discuss specific examples of how you've used these technologies will show your expertise.
✨Showcase Your Collaboration Skills
This position involves working with various teams across the organisation. Prepare to share examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your ability to translate technical needs into business value, as this will be crucial for the role.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to product ownership and generative AI. Think about potential scenarios you might face in this role and how you would approach them. This will demonstrate your problem-solving skills and strategic thinking.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready to ask the interviewers. Inquire about the future direction of the GACE platform or how they envision the integration of AI in their workflows. This shows your genuine interest in the role and the company’s vision.
