Creative Innovation Lead

This job is with WPP Production, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.

About WPP Production: We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP: WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

A Hybrid working model: We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We are seeking a Creative Innovation Lead to support leading creative excellence and craft across HEX Studio. This is a high-impact, managerial role that blends creativity, strategic thinking, technological fluency, and leadership in order to shape the future of storytelling within the advertising industry using technology.

As a Creative Innovation Lead, you’ll be responsible for managing a team of Creative Technologists, leading and mentoring HEX Creative Technologists to create excellent creative work with attention to craft and quality. That includes brainstorming and ideation sessions, briefing, leading presentations, and team development. The ideal candidate is tech-savvy, understands, and is up to date with the latest AI tools and models, is fluent in immersive brand experiences, and has experience with innovation-led storytelling that leverages platforms such as Google, Adobe, Nvidia, etc.

The Creative Innovation Lead will collaborate with creative agencies, production cross-functional teams, technology partners, and clients to deliver culturally resonant, tech-enabled work that captivates consumers around the globe with customer and client needs in mind.

• Creative Technologist Leader: Define and execute creative projects for HEX campaigns through AI, Gaming, experience and more, from brief to execution.
• AI-Driven Innovation: Champion the use of generative AI and emerging technologies in creative development. Lead cross-functional initiatives to explore new storytelling formats and data-informed creativity.
• Strategic Mind: Supporting the team in utilising data for insights and proof of concept. Shape a state-of-the-art narrative by leading the creative processes with customer and client needs in mind.
• Creative Excellence through Craft: Great attention to detail, from presentation to execution. The candidate will raise the quality bar on all projects, big or small.
• Team Leadership: Manage the team members, providing mentorship and inspiring them. Work closely with the Creative Technologists to remove blockers and ensure team satisfaction and motivation remain high.
• Strong Team Player: HEX collaborates with all partners across WPP. The candidate will show enthusiasm and a “can do” attitude, building strong relationships with our agency partners and clients.

• 10+ years of advertising industry experience (or related industry), including 5+ years of team leadership in a creative leadership role.
• An Art Direction background with strong understanding of technology including AI tools, generative design, UX/UI etc.
• Leading campaigns for top global clients through different regions and markets.
• Exceptional creative judgment with a portfolio showcasing bold, innovative, and effective work.
• Strong strategic thinking with the ability to bridge creative, tech, and business priorities.
• Excellent communication, presentation, and team-building skills.
• Global mindset with deep cultural awareness for emerging trends in art, technology and culture.

Why work here: At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact: WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.