Business Director - Hex

About WPP Production

We are WPP Production – the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation.

We combine world‑class human craft with next‑generation technology to originate, design, and deliver multi‑channel content systems at scale.

Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always‑on, AI‑driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

For more information, visit WPP. com.

A Hybrid working model

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection.

That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week.

If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Hex

HEX functions simultaneously as a creative production studio, R&D lab and consultancy.

The studio specialises in generative and agentic AI, gaming, immersive experiences and robotics, and is already delivering innovative work for WPP’s global client roster.

HEX’s approach provides a direct solution to one of the economy’s most significant challenges: the AI talent gap.

The studio works closely with technology partners like Adobe, Google and NVIDIA to test emerging tech and explore real‑world applications, embedding teams of forward‑deployed experts from HEX directly with clients for months at a time to evaluate challenges, build custom solutions and train internal teams to use AI workflows independently.

What does a Business Director do at WPP Production?

By understanding Hogarth’s full breadth of services, our Business Directors bring smart solutions to clients, helping them transition and transform their business.

You are a hunter and team builder who drives client business, as well as grows Hogarth’s opportunities and revenue.

You add value by maintaining and growing client relationships and are valued by senior clients for your partnership and strategic guidance.

You are a driver of growth, who identifies new business opportunities and manages new business pitches to grow your portfolio of business.

A storyteller who can drive and lead business with the ability to write and present decks with flare and precision.

An exceptional leader of clients, complex teams and individuals, you epitomise our brand values, are passionate about the business and inspire others to continually push to be better.

You partner with the Global Client MD (GCMD) and Global Client Lead (GCL) as well as the wider team helping to deliver the right strategic messaging and expectations for delivery excellence.

• Key areas of responsibility
• Growth and account planning
• Support GCMD and GCL in driving agency revenue growth across new business
• Drive organic strategic business growth through strong relationships, a solid knowledge of your clients’ business, strategic direction and competitive landscape
• Focus on cross‑selling our capabilities and services to extend our offering to clients
• Partner with the Commercial Team and Client Operations Director to formulate plans to manage and leverage opportunities to drive client business and partnership
• Drive and maintain a client business development plan, comms and contact strategy (per client) and identify specific opportunities and actions
• Play a key role in new business pitches
• Relationship management
• Build client relationships based on plan agreed with GCMD/GCL
• Seen as a trusted advisor on Hogarth’s capabilities and provides guidance and counsel to clients to help them achieve their business objectives by developing the right production strategy
• Responsible for day‑to‑day management of overall client engagement and relationship health
• Monitor client satisfaction metrics and associated performance measures.

Ensure negative feedback is escalated to GCMD, is addressed directly with clients and corrective action plans are implemented

• Deep understanding of client dynamics and objectives, manage client expectations for the agency and course‑correct potential client issues.
• Briefing GCMD/GCL and agreeing a quarterly plan
• Working closely with the GCL to understand contractual obligations and commercial arrangement and how these impact our ways of working as well as profitability
• Provide strategic insights to clients on a monthly/quarterly basis
• Partner with Client Director and/or Client Operations Director to drive account governance including Quarterly and Annual Business reviews and ensure flawless delivery
• Collaboration
• Work with GCMD/GCL and Client Operations Director to understand who the right capability experts are to bring in to unlock opportunities for growth
• Partner with Client Delivery to develop and maintain high levels of team effectiveness and satisfaction
• Maintain high level of trust and respect among department heads in Creative, Production, Operations, Technology, Finance and SMEs
• Partner with Client Delivery to navigate when there are conflicting priorities
• Work with Hogarth Global Ex Co and WPP Production Marketing Team to tell the story of WPP Production by delivering compelling case studies and content sound bites
• Leadership
• Create a culture of fresh‑thinking, collaboration, respect, equality, diversity and inclusion, with a focus on learning, development and growth
• Contribute to Hogarth’s culture by exhibiting ownership, professionalism, passion and leading by example
• Regardless of reporting lines and disciplines inspires the wider portfolio team to deliver their best
• Empower the team to take ownership and find solutions, supporting them by removing any barriers to success
• In partnership with GCMD and GCL, hire and retain the best talent
• Understand how data and the use of data can change how we approach content creation and elevate the types of conversations and recommendations we have with clients
• Have an active interest in sustainability and help drive change within Hogarth to think and act more sustainably
• Financials
• Support GCMD/GCL with P&Ls, budgets and forecasting
• Ultimately responsible for monthly financial management and agreed contribution margins
• Partner with the Client Delivery, Finance and Commercial Teams to review revenue and plan against regular revenue analyses provided by the finance team to achieve monthly commitments
• Knowledge of profit levers and use them to drive profitability across your account portfolio

Requirements

• Experience in a Client Services industry, working in a marketing, integrated campaigns/digital agency and/or consultancy environment.
• Demonstrated ability to grow revenue through strategic and organic growth and new business with a motivation to meet specific financial targets.
• Strong business and financial acumen.
• Expert client relationship skills – multi‑stakeholder environment, matrix reporting, industry POV.
• Experience driving positive and/or turning around Client Satisfaction Scores.
• Ability to build partnerships across disciplines, networks and teams.
• Ability to write clear, cohesive and focused client communications including strategic presentations with strong storytelling skills.

Also training Sr ADs and ADs to develop these skills.

• Authentically passionate about great work, teams and business.
• Curiosity and insatiable need for continual learning that is infectious.
• AI Proficiency: A strong grasp of the marketing technology landscape, specifically Gen AI, Agentic workflows, and how they will disrupt traditional production hierarchies.
• Proven consultative skills with a proactive and strategic approach to client engagement, serving as a trusted advisor.
• Why work here

At WPP Production, you’ll help shape the future of content production at a truly global scale.

We bring together world‑class talent, cutting‑edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry.

You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next‑generation tools are used to amplify – not replace – human creativity.

With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.

We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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