At a Glance
- Tasks: Lead the development of innovative commerce strategies for top UK clients.
- Company: Join WPP Media, a leader in AI-driven media and consultancy.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive work culture.
- Other info: Dynamic hybrid work environment with opportunities for personal and professional growth.
- Why this job: Shape the future of commerce while collaborating with industry leaders.
- Qualifications: Experience in strategic consultancy and strong client relationship skills required.
The predicted salary is between 80000 - 100000 € per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
The VP, Connected Commerce & Consultancy UK will lead the development of WPPM’s upstream commerce capability in the UK, focusing on strategic advisory, consultancy‑led growth, and integration of commerce into broader client business strategy. This role is accountable for positioning WPPM as a strategic commerce partner to clients, moving beyond activation into areas such as portfolio strategy, go‑to‑market design, retail and marketplace strategy, connected media planning, and complementary commerce models including social commerce and agentic commerce.
Working closely with the VP Commerce UK and Growth leadership, this role will unlock new revenue streams through consultancy, strengthen senior client relationships, and ensure commerce is embedded early in client planning and decision‑making.
Key Responsibilities
- Lead the Connected Commerce consultancy agenda.
- Define and lead the UK Connected Commerce consultancy proposition, establishing clear, productised offerings that address client needs across strategy, retail, media, and business.
- Lead senior client engagements, shaping end‑to‑end commerce strategies that connect brand, trade, retail media, marketplaces, and owned.
- Act as a senior strategic partner to clients, building relationships with C‑suite stakeholders across marketing, commerce, and commercial.
- Translate complex commerce ecosystems into clear, actionable frameworks and growth plans.
- Develop strategic solutions across key areas including:
- Retail and marketplace strategy (e.g. Amazon, Tesco, Boots).
- Social commerce and shoppable media (e.g. TikTok Shop, Meta, Pinterest).
- D2C and owned commerce ecosystems.
- Drive revenue growth through consultancy.
- Identify and convert consultancy opportunities into fee‑based engagements, building a sustainable and scalable revenue.
- Partner with Growth and Client Leads to expand scope within existing clients and unlock new upstream opportunities.
- Ensure consultancy engagements translate into downstream media and commerce activation.
- Support the development of commercial models, pricing structures, and go‑to‑market approaches for consultancy.
- Integrate commerce across capabilities.
- Act as the connector across media, commerce, content, data, and technology teams to ensure delivery of a unified Connected Commerce.
- Work closely with VP Commerce UK to ensure seamless transition from strategy into activation.
- Embed commerce thinking into broader media strategy, planning, and measurement.
- Ensure alignment between consultancy outputs and operational execution.
Example Projects You'll Lead
- Designing end‑to‑end Connected Commerce strategies for key UK clients, linking brand, media, and retail.
- Leading consultancy engagements focused on retail and marketplace strategy, go‑to‑market design, and commerce.
- Shaping commerce strategy for priority new business pitches and major client engagements.
- Developing reusable consultancy frameworks and tools to scale Connected Commerce across clients.
What Success Looks Like
- Growth in consultancy‑led revenue and a clear pipeline of strategic initiatives.
- Increased influence of commerce in upstream client decision‑making and budget allocation.
- Stronger integration between commerce, media, and content across key accounts.
- Improved new business performance driven by differentiated commerce strategy.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Equal Opportunity Statement
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
VP, Connected Commerce & Consultancy UK employer: WPP Media
WPP Media is an exceptional employer that champions growth and development, offering a dynamic work culture where creativity thrives. Employees benefit from a comprehensive package that includes competitive medical and retirement plans, generous paid time off, and opportunities for professional advancement through extensive global networks. With a commitment to inclusivity and collaboration, WPP Media fosters an environment where every individual can contribute meaningfully and progress in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Connected Commerce & Consultancy UK
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that VP role.
✨Tip Number 2
Showcase your expertise! Create content or share insights related to connected commerce and consultancy. This will position you as a thought leader and attract attention from potential employers.
✨Tip Number 3
Prepare for interviews by understanding WPP's business model and how connected commerce fits into it. Tailor your responses to show how you can drive revenue growth and strengthen client relationships.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team at WPP Media.
We think you need these skills to ace VP, Connected Commerce & Consultancy UK
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the VP, Connected Commerce & Consultancy role. Highlight your experience in strategic advisory and consultancy-led growth, as these are key aspects of the job.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven revenue growth or improved client relationships in previous roles. This will help us see the impact you can bring to WPP Media.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to explain complex ideas, especially around commerce strategies, so we can easily understand your thought process.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at WPP Media.
How to prepare for a job interview at WPP Media
✨Know Your Commerce Stuff
Make sure you brush up on the latest trends in connected commerce, especially around retail and marketplace strategies. Familiarise yourself with platforms like Amazon and TikTok Shop, as well as how they integrate into broader business strategies. This will show that you're not just a candidate, but someone who understands the landscape.
✨Build Relationships Before the Interview
Try to connect with current or former employees of WPP Media on LinkedIn. Having insights from insiders can give you a leg up in understanding the company culture and what they value in a VP. Plus, it shows initiative and genuine interest in the role.
✨Prepare Your Success Stories
Think of specific examples from your past experiences where you've successfully led consultancy engagements or developed strategic solutions. Be ready to discuss how these experiences can translate into success for WPP Media, particularly in driving revenue growth through consultancy.
✨Ask Insightful Questions
Prepare thoughtful questions that demonstrate your understanding of the role and the company's goals. For instance, ask about their vision for integrating commerce across capabilities or how they measure success in consultancy-led revenue. This shows you're not just there to answer questions, but to engage in a meaningful dialogue.
