At a Glance
- Tasks: Lead the creation of epic branded entertainment solutions across WPP’s media agency brands.
- Company: Join WPP, the UK's largest media agency network, driving growth for top brands.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive hybrid work environment.
- Other info: Collaborative culture with opportunities for professional growth and networking.
- Why this job: Shape the future of entertainment and connect brands with major platforms and talent.
- Qualifications: Experience in branded entertainment and strong creative and commercial skills required.
The predicted salary is between 80000 - 120000 € per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP Media is the UK’s biggest media agency network. More clients choose to work with us than anyone else in the UK. This success is delivered via a clear, client‑centric vision – to be the most trusted growth partner for brands.
WPP Media: Sports & Entertainment is our dedicated practice focused on the development of brand partnerships, sponsorships, branded entertainment and socially driven content solutions for brands. We work with the biggest and most impactful brands, platforms, IP, rights holders, talent and creators to drive our work. We passionately believe that Sports and Entertainment make modern culture. Across sport, music, fashion, gaming and entertainment, they fuel the communities and fandoms that drive audiences and power brand differentiation. The vision of our 100+ dedicated craft experts is simple – We make brands epic in culture.
Overview
The VP of Branded Entertainment will lead the development and delivery of world‑class branded entertainment solutions across WPP’s media agency brands. This role is at the intersection of media, culture, and storytelling — ensuring our brands are connected to the biggest platforms, talent, and IP shaping today’s entertainment landscape. You will help shape and oversee best practice for BE responses to client briefs, from linear and streaming AFPs to social‑first series and talent‑led partnerships. Working across WPP agencies and with external partners, you’ll build creative, culturally resonant, and commercially robust entertainment properties that deliver measurable brand and audience impact.
Key Responsibilities
- Define and drive the WPP MS&E Branded Entertainment proposition across all agencies and clients.
- Act as the senior strategic lead on all BE responses — ensuring creative excellence, commercial rigour, and cultural relevance.
- Identify key growth areas in branded entertainment (streaming, creator economy, sport, gaming, etc.) and translate these into actionable opportunities for clients.
- Lead the ideation and packaging of entertainment formats — from long‑form AFPs and documentary storytelling to digital‑first and influencer‑led series.
- Connect brands with major entertainment ecosystems: broadcasters, streamers, studios, publishers, and production partners.
- Oversee commercial negotiations and deal structures that align brand investment with IP value and audience reach.
- Build and maintain senior relationships with entertainment platforms (Netflix, Amazon, Sky, YouTube, TikTok, Meta, Spotify, etc.) and production partners.
- Leverage WPP’s scale to unlock access to talent, rights holders, and premium content opportunities.
- Collaborate with WPP’s talent and influencer teams to integrate celebrity and creator partnerships into BE strategies.
- Work closely with media and creative agency leads (EssenceMediacom, Wavemaker, Mindshare, T&P etc.) to embed BE thinking into client strategies.
- Champion the role of entertainment as a strategic lever within broader media and partnership ecosystems.
- Create frameworks, toolkits, and best practices that elevate BE standards across the WPP network.
- Define and implement measurement frameworks that demonstrate cultural impact, audience engagement, and business outcomes.
- Collaborate with data and insight teams to evidence the effectiveness of branded entertainment in driving brand growth and cultural relevance.
Experience & Skills
- Experience in branded entertainment, content partnerships, or media‑led storytelling.
- Proven track record in developing and producing entertainment properties with major brands, platforms, or broadcasters.
- Strong creative instincts and commercial acumen — able to balance storytelling ambition with client business goals.
- Deep understanding of the entertainment ecosystem — from linear and streaming platforms to social video and creator‑led content.
- Confident leading senior client conversations and representing WPP in market.
- Networked across entertainment, production, and talent industries.
- Excellent communicator and collaborator across creative, media, and commercial teams.
What Success Looks Like
- WPP brands are leading the industry in creating entertainment that audiences choose to spend time with.
- Increased visibility of WPP S&E in the entertainment industry through award‑winning, high‑impact work.
- Strong partnerships with leading entertainment platforms and producers.
- Consistent pipeline of breakthrough branded entertainment projects driving cultural and business results.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
VP, Branded Entertainment employer: WPP Media
WPP is an exceptional employer that champions creativity and growth, offering a dynamic work culture where employees are empowered to shape the future of media and entertainment. With a commitment to inclusivity and professional development, WPP Media provides extensive benefits, including competitive medical plans and significant paid time off, all within a collaborative environment that values every individual's contributions. Located in the heart of the UK, WPP Media fosters connections across the entertainment industry, ensuring that employees have access to leading platforms and talent, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Branded Entertainment
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your personality! When you get that interview, let your passion for branded entertainment shine through. Share your ideas and experiences, and don’t forget to ask insightful questions that show you’re genuinely interested in the role and the company.
✨Tip Number 3
Research is key! Dive deep into WPP’s recent projects and campaigns. Understanding their approach to branded entertainment will not only impress them but also help you tailor your responses during interviews to align with their vision.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at WPP Media and contributing to their epic work in culture.
We think you need these skills to ace VP, Branded Entertainment
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand WPP's culture and values. Tailor your application to reflect how your experience aligns with their mission of being the trusted growth partner for brands.
Showcase Your Creativity:This role is all about storytelling and creativity. Use your application to demonstrate your unique approach to branded entertainment. Share examples of past projects that highlight your creative instincts and commercial acumen.
Be Clear and Concise:While we love a good story, make sure your application is easy to read. Use clear language and structure your thoughts logically. This will help us quickly see how you fit into the VP of Branded Entertainment role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at WPP Media.
How to prepare for a job interview at WPP Media
✨Know Your Stuff
Before the interview, dive deep into WPP's work in branded entertainment. Familiarise yourself with their recent projects and partnerships. This will not only show your genuine interest but also help you discuss how your experience aligns with their vision.
✨Showcase Your Creativity
Prepare to share examples of your past work that highlight your creative instincts and commercial acumen. Think about how you've developed entertainment properties or content partnerships that resonated culturally and commercially.
✨Network Like a Pro
Since this role involves building relationships with major entertainment platforms, come prepared with insights on current trends in the entertainment ecosystem. Discuss how you can leverage your existing network to benefit WPP and its clients.
✨Be Ready for Strategic Conversations
Expect to engage in discussions about how branded entertainment can drive business results. Prepare to articulate your thoughts on measurement frameworks and how to demonstrate cultural impact, audience engagement, and overall effectiveness in your previous roles.
