At a Glance
- Tasks: Lead analytics for EssenceMediacom, training teams and delivering client requirements.
- Company: WPP Media, a leader in innovative marketing analytics.
- Benefits: Competitive medical plans, generous time off, and mental health days.
- Other info: Join a diverse team committed to equality and career growth.
- Why this job: Shape the future of media analytics and drive impactful strategies.
- Qualifications: Experience in marketing effectiveness and strong client relationship skills.
The predicted salary is between 80000 - 100000 £ per year.
WPP Media’s Analytics Consultancy is looking for an Agency Lead for EssenceMediacom, the agency’s single point of contact for all analytics requirements from Choreograph. The role reports to the Head of the Analytics Consultancy and will account for 80% of the time working with the wider Analytics Consultancy and Modelling team, and 20% on central Analytics team responsibilities.
Responsibilities
- Keep the EssenceMediacom client teams trained and up to date on analytics products and best practices.
- Deliver analytics requirements for clients assigned to the role.
- Build strong relationships with key clients, including stepping into the media planning process when needed.
- Manage the other analysts working for EssenceMediacom clients.
- Assist with day‑to‑day queries from media planning teams.
- Own new business pipeline for analytics services and meet revenue targets.
- Front the delivery of all analytics services in partnership with the central team.
- Collaborate with central Analytics Services teams to facilitate smooth project delivery, including keeping the team updated on pipeline opportunities, joint proposal writing, regular project check‑ins, and ensuring outputs are relevant and actionable.
- Represent Choreograph Analytics in agency pitches and deliver large parts of analytics requirements.
- Share the latest research and measurement best practice with the agency and its clients.
Other Responsibilities (20%)
- Own partnerships with media owners – Meta partner lead.
Skills and Experience
- Experience in marketing effectiveness and comprehensive knowledge of measurement and analytics techniques.
- Thorough knowledge of media agency operations and the media planning lifecycle.
- Demonstrable client relationship management experience, influencing senior stakeholders and translating analytical insights into actionable strategies.
- Strong commercial acumen, identifying new business opportunities and contributing to revenue growth.
- Excellent storytelling skills, presenting complex data clearly and compellingly.
- Experience leading and mentoring analytical teams, fostering continuous learning.
- Excellent communication and presentation skills, both written and verbal, engaging diverse audiences.
- Proactive and collaborative, working effectively across multiple teams and stakeholders.
Benefits
- Competitive medical, group retirement plans, vision, and dental insurance; significant paid time off; preferential partner discounts; employee mental health awareness days.
Employment Information
- UK based role requiring the right to work in the UK.
Equality, Diversity, and Inclusion
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VP Analytics employer: WPP Media
WPP Media is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a VP of Analytics, you will benefit from competitive medical and retirement plans, generous paid time off, and a strong commitment to employee growth through continuous learning and mentorship. Located in the UK, WPP Media fosters a culture of equality, diversity, and inclusion, ensuring that every team member feels valued and empowered to contribute meaningfully to client success.
StudySmarter Expert Advice🤫
We think this is how you could land VP Analytics
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in marketing effectiveness and analytics techniques. Share specific examples of how you've turned data into actionable strategies – it’s all about storytelling!
✨Be Proactive
Don’t wait for job openings to pop up! Reach out to companies you admire, like WPP Media, and express your interest in their analytics roles. Sometimes, creating your own opportunity is the best way to land that dream job.
✨Apply Through Our Website
If you see a role that fits, apply directly through our website! It shows you're genuinely interested and makes it easier for us to find your application. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace VP Analytics
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of VP Analytics. Highlight your experience in marketing effectiveness and client relationship management, as these are key for us at WPP Media.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story. Use it to showcase your storytelling skills and how you can translate analytical insights into actionable strategies for our clients.
Showcase Your Leadership Experience:Since this role involves managing analysts, be sure to highlight any experience you have in leading teams. We want to see how you've fostered continuous learning and collaboration in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar!
How to prepare for a job interview at WPP Media
✨Know Your Analytics Inside Out
Make sure you brush up on the latest analytics products and best practices. Familiarise yourself with marketing effectiveness techniques and media agency operations, as these will be crucial in demonstrating your expertise during the interview.
✨Build Strong Client Relationships
Prepare examples of how you've successfully managed client relationships in the past. Think about times when you influenced senior stakeholders or translated complex data into actionable strategies. This will show your ability to connect with clients and understand their needs.
✨Showcase Your Leadership Skills
Be ready to discuss your experience in leading and mentoring analytical teams. Highlight any initiatives you've taken to foster continuous learning within your team, as this aligns with the role's responsibilities and demonstrates your proactive approach.
✨Master the Art of Storytelling
Practice presenting complex data clearly and compellingly. Use storytelling techniques to engage your audience, making sure you can convey insights in a way that resonates with diverse stakeholders. This skill is essential for the role and will set you apart from other candidates.
