United Kingdom - EMEA Template

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Goat is WPP Media’s influencer solution, helping global brands harness the power of social and creator‑led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award‑winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long‑term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.

Key Responsibilities

• Analyse & dissect briefs to identify the need for creative and/or performance strategy in client proposals and RFPs.
• Support the development of strategic proposals, ensuring timely completion.
• Develop an understanding of the wider context surrounding each client and project.
• Contribute to integrated strategies, including culturally relevant and reactive ideas.
• Ensure clarity and consistency in campaign messaging and strategic direction.
• Conduct research using insights and distil findings into actionable recommendations.
• Collaborate closely with the campaign team to maintain alignment in creative strategy throughout campaign delivery.
• Review client‑facing materials, ensuring accuracy in grammar, style, and content.
• Lead brainstorming sessions, using data and insights to inform creative ideas.

Skills and Experience

• 1–2 years of experience in a similar strategic role.
• Strong written communication and note‑taking skills.
• Tech‑savvy, with experience working remotely (preferably on Mac OS).
• Proficient in social media platforms, with a strong understanding of their unique features and audiences.
• Knowledge in paid media is advantageous.
• An eye for design or prior experience in design is a plus.
• Client‑facing & presenting experience is advantageous.
• Interests in areas such as: Sustainability, Gaming, Tech, and Finance.
• Proficiency in PowerPoint / Google Slides (essential).
• Familiarity with Adobe Photoshop (preferred) and Excel / Google Sheets (beneficial).

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location. While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Notice for more information on how we process the information you provide.