At a Glance
- Tasks: Lead the design and development of innovative digital performance solutions.
- Company: Join WPP Media, a creative transformation company shaping the future of media.
- Benefits: Enjoy competitive pay, health benefits, and significant paid time off.
- Other info: Embrace a hybrid work culture that values creativity and collaboration.
- Why this job: Make a real impact in performance marketing while collaborating with top talent.
- Qualifications: 10+ years in performance marketing with strong project management skills.
The predicted salary is between 63000 - 77000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
As one of our Directors in the Solutions Development team you will be focused specifically on leading the design and development for enhanced digital performance within WPP Media Solutions in ways that have client appeal and are revenue returning. With either extensive performance marketing, or in-platform performance experience in social and programmatic, you will canvas the broad responsibility of leading strategically on designing the destination and mapping the requirements, with tactical development planning to ensure we build, test, and launch with robust processes.
Strategically, you will act as a forward-looking leader and innovation agent, shaping the future of performance within WPP Media Solutions and directly influencing our own path to delivering Guaranteed Outcomes to clients. Tactically, you will both lead cross-functional working groups to build, test and launch while also collaborating with marketing science, directly feeding into the rest of the portfolio – defining, evolving and championing lower funnel performance delivery for clients in line with our gold standard measurement and effectiveness framework.
The role promises to offer you a platform for individual growth, matrix management of cross-functional teams across Data & Tech, Solutions Integrations, Marketing Science, Planning, and Activation with a platform for true client and business impact.
Overall Purpose: To lead, shape, and directly influence our lower funnel performance offer to clients – grounded in social and/or programmatic, with influence into the wider portfolio.
Responsibility set:
- Performance planning & Solution design: Define and lead the development of best-in-market performance capabilities for Social (P1) and ideally Programmatic Display (P2), ensuring solutions are synced to client needs and cross-channel use cases.
- Strategic & Thought leader: Be the go-to expert for innovation and developments in Performance delivery for clients with a lens on Social and Programmatic Display, understanding competitive landscapes, and collaboratively shaping solution differentiation.
- Cross-Functional leadership: Lead cross-functional working groups, bringing together diverse teams (media, tech, marketing science, planning, activation) to deliver prioritized developments and planned benefits. This involves being a project manager for complex initiatives.
- Senior stakeholder engagement: Engage confidently with senior leaders and stakeholders to drive ideas, influence strategy, and articulate the value of proposed solutions.
- Channel ecosystem understanding: Network with agency practitioners and EMEA colleagues to ensure a finely tuned understanding of how channels are planned, activated, and measured, driving solution consistency and identifying opportunities for share and reapply.
- Commercial & compliance oversight: Ensure the compliant design and development of owned channel solutions, continuously reviewing pricing, margin setting, and market fit. Maintain a deep understanding of the supply chain and cost model.
- Roadmap & delivery: Develop and deliver a channel roadmap, manage solution materials, and troubleshoot business challenges to ensure an enhanced and integrated portfolio of solutions.
Skills and Experience:
- 10+ years with performance marketing experience in Media, with proof points in Performance, Social and/or Programmatic trading.
- Evidenced experience and understanding of Digital Media, both from a media and technical perspective with strong relationships with adtech/martech partners to enable solution development.
- Performance Marketing craft knowledge and industry POV is important.
- An entrepreneurial attitude with a portfolio of experiences to showcase ability to recognise and develop new client solutions ahead of market maturity.
- Accredited or can speak to project management experience to effectively manage cross-functional teams and associated developments.
- Confidence and Ability to manage and deliver multiple projects to multiple deadlines simultaneously.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Solutions Development, Director employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer competitive benefits and a hybrid work model that encourages creativity and flexibility, making it an ideal environment for professionals looking to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Solutions Development, Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Solutions Development, Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
