At a Glance
- Tasks: Drive organic search growth through creative content and strategic SEO initiatives.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, and a supportive work culture.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Be at the forefront of digital marketing and AI innovation.
- Qualifications: 1.5 to 3 years in SEO/Content and Digital PR, with strong copywriting skills.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
About the Role
Are you a digital marketer with a passion for search, content, and creative strategy? Are you excited by how AI is changing the way people discover brands online? We are looking for an ambitious Senior Account Executive to join our SEO Performance Content Team. In this role, you will work closely with the Head of Performance Content to deliver organic search growth and authority. You will work across a prestigious portfolio of household names (including a global FMCG giant and leading brands across nutrition, pet care, and consumer goods) as well as supporting on other exciting client accounts.
What makes this role unique?
This role bridges the gap between technical search optimisation and creative brand building. In our team, Digital PR is highly strategic and built entirely on SEO data to drive organic authority. Rather than running transactional media outreach and pitching journalists yourself, your focus will be on the strategic end-to-end SEO process - from content roadmapping and copywriting to conceptualising link-earning campaigns.
Key Responsibilities
- SEO Content & Creation (approx. 70%)
- End-to-End Content Delivery: Support and work across the entire content lifecycle - from initial search data analysis and building out content strategy plans/roadmaps, to preparing briefs and writing copy.
- Copywriting & Creation: Write and edit high-quality, engaging, and SEO-friendly copy (from short-form landing pages to long-form articles) that aligns with clients’ brand guidelines.
- On-Page Optimisation: Review and optimise on-page content to ensure it is structured effectively for both search engines and emerging AI-search formats.
- Keyword & Trend Research: Use SEO tools to uncover search trends, conduct keyword research, and identify content gaps.
- Creative Campaign Support: Participate in brainstorms to help develop creative, link-earning Digital PR ideas designed to boost brand authority.
- Agency Coordination: Assist in briefing and coordinating with WPP partner agencies and external PR teams to ensure our search objectives are aligned.
- Backlink & Competitor Monitoring: Monitor client and competitor backlink profiles to identify fresh link-acquisition opportunities.
- AI & Search Tracking: Help the team track how the search landscape is evolving, keeping an eye on AI search developments.
- Account Coordination & Reporting
- Day-to-Day Support: Help manage timelines, deliverables, and communication between our team, client contacts, and external partners.
- Reporting: Assist in gathering data and compiling performance reports to demonstrate organic search and backlink growth.
What We Are Looking For (Skills & Experience)
- Experience: 1.5 to 3 years’ experience spanning both SEO/Content and Digital PR simultaneously (ideally within an agency environment).
- A solid SEO foundation: practical experience in keyword research, SEO strategy mapping, and understanding how backlinks build organic authority.
- Copywriting skills: a proven ability to write compelling, accurate, and on-brand copy. A keen eye for detail, grammar, and tone of voice is a must.
- Curiosity around AI & Tech: familiarity with AI tools, or experience in building custom AI agents, is highly beneficial (though training will be provided if not).
- Strong coordinator: excellent organisational skills, with a creative mindset and the ability to multitask across different brand portfolios.
- Communication: confident collaborator, comfortable working with internal teams, client contacts, and partner agencies.
- SEO Tools: experience with tools like SEMrush, Ahrefs, or Google Search Console.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Notice for more information on how we process the information you provide.
Senior SEO Executive, Performance Content employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer competitive benefits and a hybrid work model that encourages creativity and flexibility, making it an ideal environment for professionals looking to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior SEO Executive, Performance Content
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior SEO Executive, Performance Content
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
