Senior Performance Activation Executive

WPP is the trusted growth partner for the world’s leading brands.

With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

2786 - Senior Performance Activation Executive - UK

Role Summary and Impact

T&P is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands.

Formed by the integration of The&Partnership and m Six&Partners, it brings together content and distribution into a single, holistic end‑to‑end marketing solution.

Backed by WPP and Group M and combined with the agility of an entrepreneurial Partner‑led mindset, the multi‑discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally.

As an early adopter with the first ever AI‑generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

The Role

As the agency expands its digital activation offering, the Senior Performance Activation Executive will be a key contributor to the day‑to‑day activation of campaigns, taking ownership of complex tasks and ensuring the successful delivery of campaigns across your client portfolio.

This role will primarily focus on advanced activation within Paid Social channels, with opportunities to expand across Programmatic and Paid Search.

This role requires a deep understanding of Paid Social platforms, strong execution skills, and an analytical approach to optimisation.

The Senior Performance Activation Executive will confidently execute and optimise campaigns, providing valuable insights and demonstrating leadership through mentorship and peer‑to‑peer knowledge sharing.

They will be instrumental in fostering a high‑performing, AI‑driven Performance Activation team that consistently delivers exceptional results.

Individuals in this role possess proven activation experience across Paid Social channels and a strong willingness to expand this knowledge to other digital channels.

This role requires strong attention to detail, proactive workload management, excellent communication skills, teamwork, and a robust Performance Mindset.

Your contributions will directly impact our Digital offering and support our mission in building the industries most innovative, AI‑driven Performance Practice.

This is an excellent opportunity to deepen your channel‑specific activation skillset, be on the forefront of implementing AI technology, further develop workload management and mentoring skills, and help create a Performance Mindset culture within the agency.

Key Responsibilities

• Responsible for the advanced execution and implementation of best‑in‑class, full‑funnel digital activation tasks, with a primary focus on Paid Social, ensuring accuracy and time efficiency.
• Responsible for diligently following and executing cross‑channel Digital processes across your client portfolio, acting as a role model for junior team members.
• Responsible for in‑depth data analysis, formulating robust optimisation suggestions, and implementing them accurately and effectively to significantly improve account performance in line with business objectives.
• Responsible for actively showing a Performance Mindset culture by consistently putting forward innovative optimisation recommendations with the goal of surpassing our client’s business objectives.
• Responsible for contributing to a supportive team environment, assisting peers and junior executives with workload management, and ensuring “no person is left behind.”
• Responsible for ensuring data, insights, and learnings in all campaign analysis and reports are delivered to the highest quality.
• Demonstrate a comprehensive understanding of the different proprietary and third‑party tools used across digital media (execution, tracking, optimisation, management, and analytics), advising on their effective use.
• Responsible for the proactive management of your own workload and contributing to the effective allocation of tasks, ensuring deadlines are met and outputs are of a high standard.
• Responsible for dedicating time to personal development, staying up‑to‑date with all full‑funnel digital activation certifications, Betas, best practices, and industry changes, especially within Paid Social.
• Responsible for maintaining financial accuracy through the planning & buying process with on‑time delivery.

Skills and Experience

• Strong experience in setting up, activating, and optimising campaigns across Paid Social channels is essential.
• Willingness to learn and activate on platforms across other digital channels such as Paid Search, Programmatic, and Retail Media (experience in these is a bonus).
• Ensure certifications across all activation platforms are completed and up‑to‑date.
• Someone who believes in a culture of mutual support, actively helping each other, especially during busy times, to ensure everyone feels supported and to achieve our goals as a team.
• Being an energetic, pioneering, and honest person who shows accountability.
• Strong organisational skills and exceptional attention to detail.
• A proven Performance Mindset.
• Curiosity and ability to embrace change is needed.
• Supportive nature to those around you, with an interest in mentoring junior team members.
• Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity.

We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.

This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.

This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment.

That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week.

If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

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