Senior Manager, Search

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision‑making and experiences through media, content and technology.

As a MAI Search Account Manager, you will own the day‑to‑day execution of paid search activity related to app‑store campaigns across iOS and Android for Audible. You will employ strong platform knowledge and manage client/supplier relationships to ensure flawless operations, experimentation, media plans, performance optimisation, and reporting & analysis. A strong understanding of mobile/app campaign tracking and mobile measurement partners is required. The role involves overseeing several Account Executives – managing their workload and output, supporting their development – to successfully execute deliverables and exceed clients’ expectations. The MAI Search Account Manager will also act as a key point of contact for the Global Hub, a core part of your team.

Key Responsibilities

• Campaign Management: Effectively manage you & your team’s designated accounts/campaigns, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities, whilst working with your Account Director to devise strategy and translate this into campaign delivery. Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide Account Executives in how this can be effectively achieved. Ensure adherence to paid search channel best practices for clients and contribute to the development of MAI search best practice. Own elements of performance tracking best‑practice.
• Client & Partner Management: Collaborate with and support your team in the implementation and optimisation of paid search campaigns for clients. Foster a good working relationship across all clients & suppliers to facilitate flawless execution of plans and build rapport to become a trusted advisor. Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.
• Team Player: Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more. Oversee, as appropriate, the performance of Account Executives in your team ensuring that you are quality controlling work and advising them on the correct course of action as needed. Train your team. Make sure they continue to develop their careers.
• People Management: Motivational Manager leading by example whilst coaching several Account Executives in your team, providing constructive feedback at every appropriate opportunity. Delegating and managing the workload and output for your team, including in the Global Hub who ensure daily diagnostics and governance is achieved to the highest standards. Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates.
• Operational Excellence: Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained. Making full use of the technology available, implementing processes and practices that maximise operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations. Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future. Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, Account Executive development, increased utilisation of the Global Hub, and overall progress of clients against the WM Search Maturity Framework.

About You

We are looking for candidates who are self‑starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross‑Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity. Some experience line managing people, their development and workload. Deep app‑store search knowledge and experience, with current dated certifications (Google Ads and Apple Search Ads). Strong experience in tracking mobile/app campaigns and the complexities involved across operating systems. Strong knowledge of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360, Adobe for example). Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing. Strong Microsoft Office skills which include Excel & PowerPoint. Experience in Google Data Studio or similar reporting platforms. Operationally proficient with excellent project management skills. You have a demonstrable ability to manage multiple tasks at once. You are proactive; our mantra is all about ‘Positive Provocation’. We need people who have the confidence to question the status quo. You have immaculate attention to detail.

Please note this is a UK based role and requires individuals to have the right to work in this location.

Life at WPP Media & Benefits

We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment.