At a Glance
- Tasks: Lead high-performing paid social campaigns for global brands and drive measurable results.
- Company: Join WPP Media, a leader in AI-driven media and creative personalisation.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive hybrid work environment.
- Other info: Inclusive culture with opportunities for growth and professional connections.
- Why this job: Shape the future of media while working with top brands and innovative strategies.
- Qualifications: 3+ years in paid media with strong analytical and communication skills.
The predicted salary is between 50000 - 60000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary And Impact
This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator‑led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award‑winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long‑term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel. We’re looking for a Senior Paid Media Manager to lead the planning, activation, and optimisation of high‑performing paid social campaigns across a range of clients. In this role, you’ll be responsible for shaping paid social strategy, managing campaign delivery end to end, and driving measurable results against client objectives.
Skills And Experience
- Being responsible for the day‑to‑day paid media management of our large portfolio of campaigns
- Mentoring less experienced members of the Paid and Campaign delivery team
- Optimising social campaigns across multiple campaigns across all channels
- Driving ROI and trackable conversions not just to amplify views
- Tracking conversion and pixel implementation
- Explaining paid strategy to clients
- Attending pitches for prospective clients and assisting the client services team in selling paid media services
- Taking responsibility for ensuring numerous KPIs are hit and paid media campaigns are delivered
- Reporting on campaigns and liaising with account managers to ensure the client is happy with results
Role Requirements
- 3+ years paid media experience
- In-depth knowledge of various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok
- Strong analytical skills, with the ability to analyse campaign performance data and make data‑driven decisions
- Strong communication skills, both written and verbal, with the ability to effectively communicate with clients and team members
- Proven track record of success in developing and executing effective paid social strategies that drive results for clients
- Experience overseeing and managing large budgets on multiple social campaigns
Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to be extraordinary, investing in our employees to inspire transformational creativity. We also lead optimistically, firmly believing in and championing growth and development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location.
Senior Manager, Paid Media (12 Month FTC) employer: WPP Media
WPP Media is an exceptional employer that champions creativity and growth, offering a dynamic work environment where employees can thrive. With a strong commitment to professional development, comprehensive benefits, and a culture of inclusivity, WPP Media empowers its team members to make a meaningful impact in the world of marketing. Located in the UK, this role provides the unique opportunity to collaborate with global brands and leverage cutting-edge technology in a supportive and innovative setting.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Paid Media (12 Month FTC)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with professionals on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and be ready to discuss how your skills can contribute to their goals. We want you to shine, so practice common interview questions and have your own questions ready to show your interest!
✨Tip Number 3
Showcase your achievements! Bring along a portfolio or case studies of successful campaigns you've managed. We love seeing tangible results, so highlight your impact on ROI and conversions to impress potential employers.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. We recommend reiterating your enthusiasm for the role and mentioning something specific from the conversation to make it personal.
We think you need these skills to ace Senior Manager, Paid Media (12 Month FTC)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Manager, Paid Media role. Highlight your experience with paid social campaigns and how you've driven measurable results in previous positions. We want to see how you can bring your unique skills to our team!
Show Off Your Analytical Skills:Since this role requires strong analytical abilities, don’t shy away from showcasing your data-driven decision-making. Include specific examples of how you've optimised campaigns and tracked conversions in your past roles. We love numbers that tell a story!
Communicate Clearly:Your written communication skills are key, so make sure your application is clear and concise. Use straightforward language and avoid jargon unless it’s relevant to the role. We appreciate clarity and want to see how well you can explain complex strategies!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our amazing team at WPP Media!
How to prepare for a job interview at WPP Media
✨Know Your Platforms
Make sure you have a solid understanding of the various social media platforms mentioned in the job description. Be ready to discuss how you've used Facebook, Instagram, Twitter, LinkedIn, and TikTok in your previous campaigns. Highlight specific examples where your strategies led to measurable results.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis. Bring examples of how you've tracked campaign performance and made data-driven decisions to optimise results. Being able to explain your thought process will impress the interviewers and show that you can drive ROI effectively.
✨Communicate Clearly
Strong communication skills are key for this role. Practice explaining complex paid media strategies in simple terms, as you may need to present these ideas to clients. Consider role-playing with a friend to refine your delivery and ensure you come across as confident and articulate.
✨Be Ready to Discuss Budget Management
Since you'll be overseeing large budgets, be prepared to discuss your experience managing finances in previous roles. Share specific instances where you successfully maximised budget efficiency while achieving campaign goals. This will demonstrate your capability to handle the financial aspects of the position.
