At a Glance
- Tasks: Lead global media planning and drive innovative strategies for top brands.
- Company: Join WPP, a creative transformation company shaping the future of media.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and efficiency.
- Why this job: Make a real impact in global media planning and drive change with creativity.
- Qualifications: Proven media experience at Director level and strong understanding of digital platforms.
The predicted salary is between 100000 - 150000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
Media Futures Group (MFG) is a bespoke, global agency solution powered by WPP Media and EssenceMediacom dedicated to managing Google’s media strategy, creative, and data‑driven advertising. It brings together integrated experts to drive brand and business outcomes.
As our Senior Director within the Global Planning Discipline, you will be at the forefront of shaping the future of Global Media Planning approach. Based in London, but operating with both a Global and an EMEA lens, you will tackle the complex challenge of driving architectural consistency across Global Central Projects. Your impact will be felt in how we redefine global standards for video and social planning, ensuring our measurement approaches are seamlessly integrated with planning capabilities. Beyond strategy, you will play a pivotal role in bridging the gap between global vision and local execution, partnering with Global Operation Centres to ensure that our talent, skills, and capabilities are perfectly calibrated to meet the diverse needs of local markets around the world.
Some of the things we’d like you to do:
- Take ownership of specific central projects, be the Planning subject matter expert, and deliver across identified scope of works.
- Collaborate closely with Analytics, Activation and Strategy teams to ensure Planning best practices are aligned with upstream and downstream processes.
- Collaborate closely with the local market teams to deliver locally relevant campaigns.
- Drive internal thought leadership and team process/workflow enhancement, increasing work quality, making us more efficient, and improving team satisfaction.
- Be technology‑first, and be able to drive adoption, support with training, and identify new areas of efficiencies.
- Work closely with Global and Regional Planning leads, and feed into future thought leadership and operational change.
A bit about yourself:
- Proven experience in media at Director level, gaining solid understanding of the principles of marketing and advertising.
- A deep understanding of the Global Media Platforms, particularly the Google stack and Meta.
- An active interest in digital media and how digital innovation is driving change across all markets.
- Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed.
- A deep understanding of audience data, and how they translate into addressable audiences.
- Knowledge of 3rd party research tools and how they impact planning decisions.
- Exceptional verbal communication skills.
Senior Director, Global Media Planning employer: WPP Media
WPP is an exceptional employer that champions creativity and innovation, providing a dynamic work environment in the heart of London. With a strong focus on employee growth, WPP offers extensive training opportunities and encourages collaboration across global teams, ensuring that every voice is heard. The company's commitment to using cutting-edge technology and data-driven strategies empowers employees to make a meaningful impact while working with some of the world's leading brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Global Media Planning
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director, Global Media Planning
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
