Senior Director, Global Media Planning

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

Media Futures Group (MFG) is a bespoke, global agency solution powered by WPP Media and EssenceMediacom dedicated to managing Google’s media strategy, creative, and data‑driven advertising. It brings together integrated experts to drive brand and business outcomes.

As our Senior Director within the Global Planning Discipline, you will be at the forefront of shaping the future of Global Media Planning approach. Based in London, but operating with both a Global and an EMEA lens, you will tackle the complex challenge of driving architectural consistency across Global Central Projects. Your impact will be felt in how we redefine global standards for video and social planning, ensuring our measurement approaches are seamlessly integrated with planning capabilities. Beyond strategy, you will play a pivotal role in bridging the gap between global vision and local execution, partnering with Global Operation Centres to ensure that our talent, skills, and capabilities are perfectly calibrated to meet the diverse needs of local markets around the world.

Some of the things we’d like you to do:

• Take ownership of specific central projects, be the Planning subject matter expert, and deliver across identified scope of works.
• Collaborate closely with Analytics, Activation and Strategy teams to ensure Planning best practices are aligned with upstream and downstream processes.
• Collaborate closely with the local market teams to deliver locally relevant campaigns.
• Drive internal thought leadership and team process/workflow enhancement, increasing work quality, making us more efficient, and improving team satisfaction.
• Be technology‑first, and be able to drive adoption, support with training, and identify new areas of efficiencies.
• Work closely with Global and Regional Planning leads, and feed into future thought leadership and operational change.

A bit about yourself:

• Proven experience in media at Director level, gaining solid understanding of the principles of marketing and advertising.
• A deep understanding of the Global Media Platforms, particularly the Google stack and Meta.
• An active interest in digital media and how digital innovation is driving change across all markets.
• Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed.
• A deep understanding of audience data, and how they translate into addressable audiences.
• Knowledge of 3rd party research tools and how they impact planning decisions.
• Exceptional verbal communication skills.