Senior Associate Director - OOH

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About WPP Media: A Leading WPP Media Brand

WPP Media OOH are the UK’s #1 specialist out of home (OOH) agency. We work with more of the UK’s leading brands & agencies than anyone else to influence valuable audiences on the move. We are a diverse group of passionate experts, united in our devotion to one medium. We are entering a new era for OOH, one defined by significant growth, disruption and tech innovation. We want to be the agency that is leading the industry through this change. To deliver outcomes that are human, inspiring and effective. Our company values demonstrate how we build relationships and conduct business. They are agility, integrity, innovation, passion & focus. Our world is changing and we are looking for new talent to join us. People who are excited by the possibilities ahead for OOH, that share our appetite for change, that can live our values and will help us to transform our business and the wider industry.

Role Summary and Impact

• Lead contact responsible for planning OOH solutions for our prestigious automotive client account.
• Ensure the team delivers high-level service, meeting KPIs and agreed criteria.
• Contribute to departmental objectives, grow billings, and identify business opportunities.
• Showcase best practice planning and monitor quality of output.
• Build strong relationships with media owners and monitor spend commitments.
• Stay informed on vendor news and activity.
• Resolve client and internal team issues.
• Innovate client servicing approaches and delegate effectively.
• Promote creativity through data-led planning and technology.
• Support client audits and collaborate with Trading and Investment teams.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Commercials

• Drive all WPP Media OOH offerings and communicate benefits to agencies and clients.
• Identify growth opportunities and drive additional revenue.
• Inspire teams to maintain campaign systems and service charters.
• Use and train others on internal and industry tools and systems.
• Ensure adherence to WPP Media OOH’s 4D planning philosophy.
• Promote convergence of OOH with mobile, digital, social, and traditional media.

People

• Lead and motivate the team to deliver effective OOH solutions.
• Oversee and develop Senior Account Managers, and Account Managers.
• Act as mentor and role model for junior staff.
• Contribute to wider business initiatives, training, forums, and events.
• Participate in internal groups and events (e.g., Green Team, Team Roots, Team Pride, Team Enable, Mental Health Allies).

We think you’d enjoy this role if you are:

• Experienced in media planning with strong OOH understanding.
• Skilled in building productive relationships with colleagues and clients.
• Passionate about training and developing teams.
• Capable of strategic thinking and managing day-to-day detail.
• Commercially minded and excellent at multitasking.
• Eager to grow and learn through training from WPP Media OOH, GroupM, WPP, and external providers.
• Confident, engaging, articulate, and open to new possibilities.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.