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For Companies At a Glance
- Tasks: Manage and optimise search and biddable display campaigns for top brands.
- Company: Join WPP Media, a leader in creative transformation and innovative media solutions.
- Benefits: Enjoy competitive pay, health benefits, and a supportive work environment.
- Why this job: Be part of a dynamic team driving impactful media strategies and innovations.
- Qualifications: Experience with digital advertising and strong communication skills are essential.
- Other info: Flexible hybrid work model with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Search, Senior Account Executive role at WPP Media.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands.
Role Summary & Impact
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly.
Responsibilities
- Effectively manage your designated search and biddable display campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
- Ensure that wider client or team deliverables (such as performance commentary, weekly reporting, and innovation) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
- Take ownership of some elements of the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
- Grow your knowledge of search, paid social & programmatically bought display platforms such that you attain a detailed knowledge in all search and biddable media practices within the first 12 months in role.
- Grow your knowledge of reservation-based buying of display media, including negotiating with publishers, and sending and receiving RFPs.
- Interact effectively within your client team, and with the client & suppliers within your specific area of expertise, building solid external working relationships and establishing rapport.
- Contribute to the identification of opportunities for innovation, and the development of both ideas and solutions here (in particular relating to Biddable processes, tech, systems, and/or platform development).
- Conduct performance analysis, internal data maintenance, issue identification and solution development.
- Manage your own time and tasks on a day to day and week to week basis with some guidance from your line manager.
- Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action.
- Gain a more detailed understanding of the client’s business over time and keep up to date with latest Industry news and be pro-active in spotting trends, product releases, and other opportunities which could enhance our activity.
Skills And Experience
- Previous experience working on biddable platforms and with reservation buying, or have commensurate experience in digital roles working with other Account Executives / Account Managers.
- Strong written and verbal communication skills across all platforms.
- Expert organisational skills, great attention to detail.
- Ability to implement and adhere to and meet deadlines and project manage multiple campaigns.
- Excellent client relationship and management skills.
- Proven problem-solving skills and ability to think outside of the box for creative solutions.
- Ability to lead and motivate team members in a positive light.
- Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills.
- A passion for everything digital, with an active interest and understanding of online advertising industry trends.
- Experience with planning and running display campaigns via GDN and DSPs such as Doubleclick Bid Manager, TubeMogul & AppNexus.
- Experience with planning and running paid social activity on Facebook, Twitter, and LinkedIn, either directly or via third party platforms.
- Proficiency in Excel (Pivot Tables, VLookups, etc).
- Google AdWords Certification.
- Experience with Doubleclick Search.
- Experience with Google Analytics.
- Experience with planning and running PPC campaigns.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Search, Senior Account Executive employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search, Senior Account Executive
✨Tip Number 1
Get to know the company inside out! Before your interview, dive into WPP Media's mission and values. Understanding their creative transformation approach will help you connect your skills to their goals.
✨Tip Number 2
Practice makes perfect! Run through common interview questions related to biddable media and client management. The more you rehearse, the more confident you'll feel when it’s time to shine.
✨Tip Number 3
Show off your passion for digital! Bring examples of your previous work with search and display campaigns. Highlighting your successes will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Don’t forget to ask questions! Prepare thoughtful queries about the team dynamics and future projects at WPP Media. This shows you're genuinely interested and ready to contribute to their innovative environment.
We think you need these skills to ace Search, Senior Account Executive
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Account Executive role. Highlight your experience with biddable platforms and any relevant achievements that align with what WPP Media is looking for.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past roles to show how you’ve successfully managed campaigns or built client relationships. This will help us see your potential impact at WPP Media.
Be Clear and Concise: When writing your application, keep it clear and to the point. Avoid jargon unless it’s relevant, and make sure your passion for digital media shines through. We want to see your personality as well as your qualifications!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining the WPP Media team!
How to prepare for a job interview at WPP Media
✨Know Your Stuff
Make sure you brush up on your knowledge of biddable media platforms and reservation buying. Familiarise yourself with the latest trends in digital advertising, especially those relevant to WPP Media and EssenceMediacom. This will not only show your passion but also demonstrate that you're proactive about staying informed.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of performance analysis or optimisation strategies you've implemented. This is crucial for a role that relies heavily on analytics and insights, so make sure you can articulate your thought process clearly.
✨Build Rapport
During the interview, focus on building a connection with your interviewers. Ask insightful questions about their experiences at WPP Media and how they see the future of media evolving. This shows that you're not just interested in the job, but also in the people and culture of the company.
✨Demonstrate Team Leadership
Since the role involves overseeing junior team members, be ready to share examples of how you've led or mentored others in the past. Highlight your ability to motivate and inspire a team, as well as how you handle challenges within a group setting. This will showcase your leadership potential and fit for the role.
