At a Glance
- Tasks: Lead analytics projects, support junior staff, and ensure robust modelling.
- Company: Join WPP Media Analytics Team, a friendly and collaborative environment.
- Benefits: Cutting-edge analytics experience, continuous learning, and career growth opportunities.
- Other info: Dynamic role with diverse projects and supportive team culture.
- Why this job: Make a real impact in the media industry with innovative analytics.
- Qualifications: Experience in Market Mix Modelling and strong team leadership skills.
The predicted salary is between 60000 - 80000 € per year.
Project Leads are key members of the Modelling Services team, responsible for the day‑to‑day running of projects and providing support for junior staff and direct reports. You are responsible for ensuring the requirements for each project are correctly scoped, models are statistically robust but intuitive and required outputs are delivered. It requires a combination of technical modelling rigour, leadership, communication skills and media expertise.
Key Benefits
- You’ll be at the cutting edge of the most advanced analytics in the media industry, seeing the industry improve and change from the very front.
- You’ll be working in a close-knit friendly team who are there to support you at every stage of your career.
- You’ll be constantly learning and challenged. No two days will ever be the same, and every day there is an opportunity to improve on everything that has gone before.
Measures of Success
- In three months, you would have been fully immersed in the team’s analytics approaches; developed a good working relationship with your team and clients.
- In six months, you would have led to completion your first client modelling project, with support from junior team members; developed a strong and trusted relationship with your stakeholders.
- In 12 months, you would have delivered a variety of client MMM projects and taken on increasing ownership of the modelling approaches and direction of your projects.
Responsibilities of the role
- Ensure all modelling aspects of a project are statistically robust, intuitive and delivered on time to support timely delivery of the overall client project.
- Oversee and ensure modelling best practice within the team.
- Understand marketing strategy and business issues across clients.
- Ensure internal teams are fully aware and trained on our ways of working.
- Show ability to identify and deal with client issues before they get out of hand, from a modelling perspective.
- Take responsibility for the development of junior team members, with support of Director/Account Lead.
- Ability to delegate up and down, co‑ordinating between groups and disciplines.
- Forge strong stakeholder relationships.
- Identify and suggest ways to grow income.
- Be aware of project profitability.
Skills & Experience
- Solid hands-on experience in Market Mix Modelling, with rich and complete data sets.
- Degree or degree-level understanding of Economics, Maths, Stats, Sciences or another numerical subject.
- Experience managing modelling projects for time series econometrics in the media or marketing industry – strong Market Mix Modelling technical understanding and experience is required.
- Detailed media and marketing knowledge.
- The ability to convert modelling outputs into real-world actionable insights and solutions.
- Strong team building skills, with the ability to explain complex processes clearly.
- Experience managing a team of analysts or econometricians.
- Excellent knowledge of common modelling packages, Excel, PowerPoint, R or other programming language.
- Experience of modelling projects across a range of sectors.
Project Lead, Analytics employer: WPP Media
At WPP Media, we pride ourselves on being an exceptional employer, offering a dynamic work environment where innovation meets collaboration. As a Project Lead in our Analytics Team, you'll enjoy unparalleled opportunities for professional growth while working alongside a supportive and friendly team dedicated to pushing the boundaries of media analytics. With a focus on continuous learning and development, every day presents a chance to enhance your skills and make a meaningful impact in the ever-evolving media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Project Lead, Analytics
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Project Lead role.
✨Tip Number 2
Prepare for interviews by practising common questions related to analytics and project management. We suggest doing mock interviews with friends or mentors to boost your confidence and refine your answers.
✨Tip Number 3
Showcase your skills! Create a portfolio of your past projects, especially those involving Market Mix Modelling. We want to see how you’ve turned data into actionable insights, so make it visually appealing and easy to understand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Project Lead, Analytics
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Project Lead role. Highlight your experience in Market Mix Modelling and any leadership roles you've had. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about analytics and how your background makes you the perfect fit for this role. Don’t forget to mention your understanding of marketing strategies and how you can contribute to our projects.
Showcase Your Technical Skills:We’re looking for someone with solid hands-on experience in modelling. Be sure to include specific examples of projects where you’ve used tools like R or Excel. This will help us see your technical prowess and how you can lead our analytics efforts.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our friendly team at StudySmarter!
How to prepare for a job interview at WPP Media
✨Know Your Modelling Inside Out
Make sure you brush up on your Market Mix Modelling knowledge. Be ready to discuss specific projects you've worked on, the challenges you faced, and how you overcame them. This will show your technical expertise and ability to deliver robust models.
✨Showcase Your Leadership Skills
As a Project Lead, you'll need to demonstrate your leadership abilities. Prepare examples of how you've supported junior team members or managed a project team. Highlight your communication skills and how you've built strong relationships with stakeholders.
✨Understand the Media Landscape
Familiarise yourself with current trends in the media and marketing industry. Be prepared to discuss how these trends impact analytics and modelling. Showing that you’re aware of the bigger picture will impress your interviewers.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills. Think about potential client issues that could arise during a project and how you would handle them. This will demonstrate your proactive approach and ability to manage challenges effectively.
