Programmatic Account Director -MSGCS

Programmatic Account Director – MSGCS – Join WPP Media as a key leader in the global media collective. You’ll operate in an advertising environment that blends creativity, data science, and technology to drive client growth.

About WPP Media

WPP Media is WPP’s global media collective, bringing together best people, platforms, and partners to create limitless opportunities for growth. We focus on integrating media, technology, and data to deliver measurable impact for our clients.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects,” we drive outcomes that benefit all stakeholders—better for people, planet, and business—by using intentional media. This approach fosters meaningful consumer connections, trust, and superior results.

Role Summary And Impact

A senior Programmatic specialist role within Mindshare Worldwide. You will own client engagement, lead a team of Programmatic Account Managers and Associates, and support the Business Director to execute a strategic vision. Collaboration with sister agencies, creative teams, data services, PR, and other stakeholders is essential.

Skills And Experience

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Exceptional project management and coordination skills, with a logical approach to problem solving.
• Experience in developing and leading client relationships.
• Exceptional people management skills, including support and development of at least two junior team members.
• Executive Programmatic experience managing Brand & DR activity; expertise in optimising and developing programmatic accounts to hit performance targets.
• Extensive experience with native programmatic platforms (Google, YouTube, Amazon, TTD, etc.) and third‑party platforms such as GA, DoubleClick, and Adobe Analytics.
• Knowledge of sponsorships and how to leverage them to meet clients’ business objectives.
• Understanding of brand safety, viewability, and the ability to recommend solutions that address these topics.
• Ability to support the Business Director with wider channel strategies, year‑planning, audience development, and creative solutions aligned to client objectives.
• Capability to devise a cross‑digital platform strategy that integrates non‑programmatic channels, following best practices.
• Expert knowledge of measurement capabilities, and the skill to evaluate and implement benefits for the client and future social activity.
• Working knowledge of digital attribution approaches used to optimise social campaigns.
• Understanding of how Programmatic can integrate with other digital and offline channels.

Principal Responsibilities

• Take ultimate responsibility for the output of your team, both client‑facing and operational.
• Serve as the central client contact for your portfolio, interacting at Director level and above with senior management in both client and agency organisations.
• Apply best‑practice rigor to the execution of programmatic campaigns.
• Maintain a forward‑thinking and innovative approach in developing programmatic activity.
• Attend all important internal and external client meetings; provide outstanding client service proactively.
• Develop and improve AI processes to drive digital outcomes.
• Keep up to date with industry developments to offer point‑of‑view content.
• Become an expert in all Programmatic services offered by Mindshare.
• Build a reputation as a trusted senior advisor for internal and external stakeholders.
• Play an active role in pitches and other cross‑agency initiatives.
• Highlight best work within the team and promote it through case studies, award entries, etc.
• Be commercially minded, ensuring effective management of available resources; stay aware of all scopes of work for your client portfolio.

Life At WPP Media & Benefits

WPP Media invests in employees to enable their best work. Global resources, wide career pathways, and cutting‑edge learning are part of the culture. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and dedicated mental‑health awareness days.

WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We foster a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please note this is a UK based role and requires individuals to have the right to work in this location.

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