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For Companies At a Glance
- Tasks: Lead and optimise programmatic campaigns for top global brands like Coca Cola and Google.
- Company: Join a dynamic team at a leading global media agency.
- Benefits: Competitive salary, career development, and a vibrant work culture.
- Why this job: Make an impact in the fast-paced world of programmatic advertising.
- Qualifications: Proven experience in programmatic campaign management and strong leadership skills.
- Other info: Opportunity to work with cutting-edge technology and diverse teams.
The predicted salary is between 43200 - 72000 £ per year.
Global Solutions is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across WPP Media who work on Global clients. We accelerate our clients’ businesses by leveraging the power and capabilities of WPP Media and Choreograph, and through partnerships with the world’s leading digital platforms.
The Team: We are a team of approximately 150 people working on a mix of clients such as Coca Cola, Dell, Adidas, Google, and Mastercard. We are now looking for the new Programmatic Senior Associate Director to come and join the growing Programmatic team based in London.
The Role: The Programmatic Account Director will have extensive, proven, and detailed knowledge and experience in Programmatic and DSP implementations. Striving to deliver excellence in campaign activation and is responsible for providing day to day leadership of their campaigns. You will ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.
Key Responsibilities:- Campaign Management
- Build effective media plans to organize campaign actions and goals.
- Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients.
- Take a proactive role, supervising campaign activation and optimisation rigor, while also supporting GOC, executives, and managers, across your clients.
- Create templates and proven methodologies for optimisation approach for key trading tactics and optimisation logs.
- Client and Partner Management
- Build strong, effective relationships with clients.
- Demonstrate an understanding of the media and technology developments that influence our client’s business.
- Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
- Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
- Understand the products and solutions that could be relevant for clients that have been developed within the group.
- People Management
- The ability to motivate and train individuals, being a key stakeholder in the development of junior staff.
- To support and nurture junior and GOC employees, ensuring their training and development needs are constantly evaluated and fulfilled.
- Clearly outline tasks and objectives with the Programmatic Associate Director, with specific deliverables and timelines for progression.
- Highlight great teamwork, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team and contribute to department and wider agency PR and communications.
- Operational Excellence
- The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
- Maintain standards and process throughout the end-to-end campaign lifecycle.
- Proactively seek opportunities to develop and enhance your understanding and knowledge of the programmatic landscape, latest tech platforms, vendors, and suppliers.
- Passionate about programmatic activation and driving continued excellence.
- Proven experience in programmatic multi-channel campaign activation and management.
- Confidence in core DSPs, DV360, TTD and Amazon.
- Confidence in ad serving technologies with experience in troubleshooting tags.
- Ability to establish and maintain effective relationships both internally and externally.
- Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
- Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative.
- Ability to lead and manage a hybrid team located in different markets.
- Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.
Programmatic Account Director employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Account Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaign successes. This is your chance to demonstrate your expertise in programmatic activation and how you can drive results for potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their needs and think about how your experience aligns with their goals. Tailor your answers to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our community.
We think you need these skills to ace Programmatic Account Director
Some tips for your application 🫡
Show Your Passion for Programmatic: When you're writing your application, let your enthusiasm for programmatic activation shine through. We want to see that you’re not just experienced but genuinely excited about driving excellence in campaign management.
Tailor Your Experience: Make sure to highlight your relevant experience with DSPs and campaign management. We love seeing specific examples of how you've optimised campaigns in the past, so don’t hold back on the details!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Avoid jargon unless it’s absolutely necessary!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our community!
How to prepare for a job interview at WPP Media
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of programmatic advertising and DSP implementations. Be ready to discuss specific campaigns you've managed, the tools you've used like DV360 or TTD, and how you've optimised them for better performance.
✨Showcase Your Leadership Skills
As a Programmatic Account Director, you'll be leading a team. Prepare examples of how you've motivated and developed junior staff in the past. Highlight any successful training initiatives you've implemented and how they benefited the team.
✨Build Strong Client Relationships
Demonstrate your ability to build effective relationships with clients. Think of instances where you've successfully communicated complex ideas to non-technical audiences or identified new optimisation opportunities that drove revenue growth.
✨Stay Ahead of the Game
Research the latest trends in programmatic advertising and technology developments. Be prepared to discuss how these trends could impact the role and the company’s clients. Showing that you're proactive about learning will impress your interviewers.
