Paid Search Senior Account Executive

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

About EssenceMediacom: A Leading WPP Media Brand. EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.

Role Summary and Impact: As a Senior Account Executive, you will play a critical role in the day-to-day delivery and activation, optimisation and growth of PlayStation’s Paid Search campaigns across multiple EMEA markets. You will work closely with the Account Directors to translate strategy into first‑class execution, whilst acting as a trusted point of contact for PlayStation’s clients on Paid Search performance and insights.

Key Responsibilities:

• Own the day‑to‑day management and optimisation of PlayStation’s Paid Search campaigns across Google Ads / Search Ads 360.
• Build, launch and evolve best‑in‑class campaign structure, aligned to PlayStation’s objectives and KPIs.
• Execute ongoing optimisations across keywords, bidding strategy, ad copies, assets and audiences.
• Monitor performance closely, identifying opportunities, risks, seasonal trends and escalating where appropriate.
• Ensure accurate reporting, rigorous QA checks and adherence to internal platform best practices across all Paid Search activity.
• Act as a reliable and confident point of contact for Paid Search‑related questions from clients.
• Support client communications, including performance updates, insights, and optimisation recommendations.
• Translate data into clear, actionable insights for clients.
• Support and participate in quarterly reviews with clients, contributing to performance insights, test learnings, and recommendations.
• Work collaboratively with Account Directors to deliver high‑quality Paid Search activity.
• Collaborate with cross‑regional teams to support consistent Paid Search delivery through knowledge sharing and best practice guidance.
• Contribute positively to team culture by being a reliable, proactive and supportive team player.
• Share learnings, insights and testing results with the wider Search Department, to promote best practice and cross‑team learnings.
• Ensure strong adherence to Paid Search best practices and internal processes.
• Support accurate budget pacing, finance processes and operational governance where required.
• Maintain high standards of accuracy, organisation, and attention to detail across all deliverables.

Skills and Experience:

• Solid experience within a similar role (agency experience preferred).
• Strong hands‑on knowledge of Google Ads and SA360.
• Comfortable managing budgets, optimisation, and performance across multiple campaigns, formats (including Search, Performance Max) and markets.
• Confident in analysing and manipulating data, turning it into clear recommendations and insights.
• Excellent organisation and communication skills.
• Naturally curious, proactive, and eager to learn.
• Strong organisational skills and attention to detail.
• Passionate about digital marketing, performance, and continuous improvement.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.