Paid Search Executive

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

Role Summary And Impact

We are the EssenceMediacom Paid search & biddable team, consisting of approx. 60 people, working on a mix of blue-chip clients including: TCCC, Sony PlayStation, Mastercard and adidas. We are looking for a driven and enthusiastic individual to join EssenceMediacom Worldwide as a Paid Search Executive to join the adidas Paid Search team based in London. The successful candidate will be able to develop their career with EssenceMediacom as they will be enabled to continually improve and expand on their paid search skills, with growth opportunities both upwards and sideways. The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.

Accountabilities

• Working with the Senior Executive or Account Manager to identify new opportunities for campaigns.
• Assisting in the creation of monthly client reviews - providing insights on campaign performance.
• Demonstrating confidence and clarity in communicating with the team, clients and media owners.
• Developing knowledge and understanding of other EssenceMediacom departments/services.
• Maintaining strong working relationships with other relevant EssenceMediacom departments.
• Identifying new initiatives and opportunities on client accounts, for example, the testing of new platforms or new technologies for campaign improvements.
• Improving knowledge of client business to ensure greater appreciation of delivery in the overall mix.
• Gaining and developing experience in other media, such as wider biddable media.
• Learning the basics of client account servicing and best practices in managing results to meet client KPIs.
• Taking commercial responsibility for campaign budgetary management including bookings and billing.
• Organising budget caps to ensure agreed budgets are not exceeded.
• Ensuring all media spends are entered into booking systems in a timely fashion.
• Being responsible for the technical set up of Paid Search campaigns.
• Implementing campaigns into providers and/or technology interfaces for buying.
• Providing accurate daily, weekly and monthly reporting and commentary.
• Using tools to drive accountability, operational efficiencies and actionable business insights; with the scoping of costs and agreed client outputs.
• Acting responsibly and professionally at all times, representing the team, department and company.

Skills And Experience

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Have a basic understanding of the role of Paid Search in the digital mix.
• Basic understanding of digital and digital media.
• Highly organised and analytical.
• Team player & winning can-do attitude.
• Confident presenter.
• Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint.
• Be administratively competent.
• Strong attention to detail.
• Effective and efficient working style.
• Technical yet service industry suited with the potential to develop into client leadership and staff management roles.
• Able to communicate effectively with stakeholders.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.