At a Glance
- Tasks: Build strong client relationships and develop media strategies for iconic brands like adidas.
- Company: Join WPP Media, a leader in AI-driven media solutions and creative personalisation.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive hybrid work environment.
- Other info: Opportunities for professional growth and a vibrant, inclusive workplace culture.
- Why this job: Be part of a passionate team driving growth in sports, fashion, and culture.
- Qualifications: Strong teamwork, communication skills, and a keen interest in media and culture.
The predicted salary is between 30000 - 40000 € per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Job Overview
We’re looking for a Media Planner to join the adidas and This Girl Can team – working across all aspects of adidas business (adidas focus on 5 core categories Brand, Women’s, Football, Running, Originals) alongside Sport England, This Girl Can campaigns. The role sits within EssenceMediacom’s specialist entertainment department – TED. Our clients are hugely passionate about their brand and their products – so the ideal candidate would also have a shared interest in sport, music, fashion, lifestyle and culture. The successful candidate will have regular client contact from the outset and be exposed to all media disciplines, each of which play a role on our plans.
Who does the role report into?
You will report into the Senior Associate Director.
What are the 3 best things about the job?
- You’ll be part of a tight‑knit, dedicated team and department who are hugely excited to work such an iconic brand and enjoy contributing to the ongoing success of the client.
- You will be pushed to learn and improve every single day and contribute to this ethos.
- The account provides ample opportunity for autonomy and direct client access.
Responsibilities Of The Role
- Build a strong relationship with your clients and become a trusted partner.
- Develop a solid understanding of your client’s business, marketing, and the role media plays.
- Be a confident communications planner who demonstrates a clear understanding of our DPAM approach and The Open platform (our proprietary Planning tool).
- Develop an understanding of digital, data, and marketing technology, and how we use them to drive growth for our clients.
- Be the go‑to expert in your team for audience and category insight, ensuring all work we develop is evidence based.
- Actively participate in ‘Acceleration’ and ‘Stretch’ sessions on your clients, and those within your business group.
- Ensure we have a seamless working process between the Comms & Implementation Planning.
- Build a clear understanding of EssenceMediacom’s functions and how each specialist area can drive growth for your clients.
- Promote your team’s brilliant work, both within EssenceMediacom and beyond.
- Actively participate in and contribute to agency wide planning initiatives (e.g. Huddles).
- Build and maintain the strong working relationship we have with our specialist teams (AV, OOH & Digital) who are a key component of our success as a team.
- Help take ownership with the Account Manager, of EssenceMediacom’s financial practices on the campaigns you are working on.
- Positive client feedback – our clients are incredibly collaborative and want us to challenge them.
What would you expect to achieve in the first 6 months?
- Gain the trust and respect of our local clients, working through live briefs and campaigns.
- Integrate into the team dynamic – we are strongly motivated by the success of everyone in the planning and specialist teams and enjoy working together.
- Positively contribute to values and culture of the team.
- Demonstrate a comprehensive understanding of the sports, fashions and music landscape, the complexity of the different audience segments and how this impacts the way in which we plan media.
- Develop a positive working relationship with our specialists in TED as well as the Global and Central MediaCom teams.
- Contribute to best practice ways of working with internal central teams.
Skills And Experience
- A strong team ethic, a will to win and an interest in sport, sneakers, fashion and culture.
- An unflappable, positive attitude.
- Desire to see the whole team succeed.
- Thrive under pressure: both businesses are high volume, short turn around types of account.
- Ability to deal with regular (often urgent) adhoc requests, an enjoyment for troubleshooting.
- Strong stakeholder management.
- Strong communication skills.
- High attention to detail.
Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location.
Media Planner employer: WPP Media
WPP Media is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. Employees benefit from extensive growth opportunities, a comprehensive benefits package, and the chance to work with iconic brands like adidas and This Girl Can. With a commitment to employee development and a hybrid working model, WPP Media ensures that every team member feels valued and empowered to succeed in their career.
StudySmarter Expert Advice🤫
We think this is how you could land Media Planner
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media platforms like LinkedIn. The more connections you make, the better your chances of landing that Media Planner role.
✨Tip Number 2
Show off your passion! When you get the chance to chat with potential employers, let your enthusiasm for sport, fashion, and culture shine through. Share your insights and ideas about how media can drive growth for brands like adidas and This Girl Can.
✨Tip Number 3
Prepare for those interviews! Research WPP Media and their clients thoroughly. Understand their values, campaigns, and the role media plays in their success. This will help you stand out as a candidate who truly gets what they’re all about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at WPP Media and contributing to their exciting projects.
We think you need these skills to ace Media Planner
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for sport, fashion, and culture shine through. We want to see that you share our clients' passion and can bring that energy into the role!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience and skills that align with the Media Planner role. We love seeing how your background fits with what we do at WPP Media.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences are easy to spot. Remember, less is often more!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at WPP Media
✨Know Your Client
Before the interview, dive deep into understanding adidas and This Girl Can. Familiarise yourself with their campaigns, values, and target audiences. This will not only show your genuine interest but also help you articulate how you can contribute to their success.
✨Showcase Your Passion
Since the role involves working with brands that are passionate about sport, music, and fashion, make sure to express your own enthusiasm for these areas. Share personal experiences or insights that relate to the industry, as this will resonate well with the interviewers.
✨Demonstrate Your Communication Skills
As a Media Planner, strong communication is key. Prepare to discuss how you've effectively communicated with clients or team members in the past. Use specific examples to illustrate your ability to build relationships and manage stakeholder expectations.
✨Be Ready for Problem-Solving
Expect questions that assess your ability to handle pressure and troubleshoot issues. Think of scenarios where you've successfully navigated challenges in fast-paced environments. Highlight your proactive approach and how you can bring that to the team at WPP Media.
