At a Glance
- Tasks: Lead the MROI programme, ensuring quality and integration across global markets.
- Company: Join WPP Media, a leader in data-driven marketing and analytics.
- Benefits: Enjoy competitive pay, extensive benefits, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and inclusivity.
- Why this job: Make a real impact in a dynamic environment with global reach.
- Qualifications: Proven experience in analytics and marketing measurement is essential.
The predicted salary is between 70000 - 90000 € per year.
We are seeking a Global MROI Programme Leader to own and drive the end-to-end delivery of the MROI programme for our Global Nestlé account. This is a senior, highly visible role that sits within WPP Media's Global Data, Tech & Analytics Leadership team, with direct accountability for programme quality.
Programme Ownership & End-to-End Delivery
- Own the complete MROI programme lifecycle — from data charters and data QA, through modelling, data ingestion and outputs integration into WPP tech systems and tools.
- Ensure all modelling workstreams are connected, non-duplicative, and aligned to the global MROI framework and broader analytics discipline strategy.
- Own programme timelines, milestones, risk escalation protocols, and quality control standards across all MROI workstreams globally.
Data Quality, Technical Alignment & Systems Integration
- Lead the data QA function for the MROI programme, ensuring all data inputs meet the marketing data foundations and analytics (MDFA) requirements for modelling integrity and output reliability.
- Liaise with the local markets and data & tech teams to ensure datasets, modelling requirements, and platform integrations meet programme specifications and client expectations.
- Drive the ingestion of MROI response curves and programme outputs into WPP proprietary tools such as Campaign Strategies, ensuring insights translate into tangible media investment decisions.
Market Adoption & Activation
- Lead market-by-market adoption of MROI outputs, supporting local teams in embedding insights into media planning and budgeting decisions.
- Execute the global adoption agenda defined by the Global Analytics Lead, acting as the primary operational driver across all markets — with particular focus on ZEUR and AOA markets.
- Build and disseminate a library of best practices, case studies, and success stories that demonstrate clear, measurable value of the MROI programme to internal and client stakeholders.
Stakeholder Management & Client Engagement
- Act as the central coordination point across global, ZEUR, and local market teams, ensuring alignment and momentum across all MROI programme workstreams.
- Manage senior stakeholder relationships with key MROI programme leads at Nestlé at both Zone and Global levels, building trusted partnerships grounded in programme transparency and delivery excellence.
- Represent the MROI programme in senior-level forums and governance meetings, communicating performance, risks, and strategic progress with clarity and confidence.
Skills and Experience
- Extensive experience in a senior leadership role within analytics, marketing measurement, or programme management — ideally within a global media agency, management consultancy, or data-driven marketing organisation.
- Demonstrable expertise in Marketing Mix Modelling (MMM) & MROI methodologies, with a strong understanding of data inputs, model outputs, and the practical application of econometric insights for optimal media planning.
- Proven track record of driving programme adoption and measurable business impact at scale — across multiple markets or within large, complex global client accounts.
- Strong expertise in data quality management, change management, and the operationalisation of analytical outputs within planning systems and tools.
- Exceptional communication and influencing skills, with demonstrated ability to engage and align senior stakeholders — including C-suite and global client leads — across diverse cultural and organisational contexts.
- Strategic mindset combined with strong operational execution capability — the ability to translate global strategy into market-level action plans with measurable outcomes.
- Collaborative leadership style, with experience working cross-functionally across analytics, data engineering, technology, and commercial teams in a global matrix environment.
- Highly analytical, with the ability to interpret complex datasets, evaluate programme performance, and make data-informed recommendations to senior leadership.
- Experience working on FMCG or CPG client accounts at a global scale is strongly desirable.
Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Equal Opportunity Statement
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Marketing Programme Lead employer: WPP Media
WPP Media is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where creativity and collaboration thrive. With a commitment to inclusivity and a comprehensive benefits package, including competitive medical and retirement plans, employees are empowered to pursue their passions while enjoying a supportive environment that fosters professional connections and celebrates achievements. Located in a vibrant setting, WPP Media encourages a hybrid work model, ensuring a balance between teamwork and flexibility.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Programme Lead
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might have insights into the MROI programme or WPP Media. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s values and recent projects. Show us you’re not just another candidate; demonstrate how your experience aligns with our mission to be extraordinary in media.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you note. It shows your enthusiasm and keeps you fresh in our minds as we make decisions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the latest roles and updates right there.
We think you need these skills to ace Marketing Programme Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in analytics and marketing measurement. We want to see how your skills align with the MROI programme and the specific requirements mentioned in the job description.
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use quantifiable results to demonstrate how you've driven programme adoption or improved data quality in previous roles. This will help us see the impact you can bring to our team.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key points stand out. Avoid jargon unless it's relevant to the role, and ensure your passion for the position shines through.
Apply Through Our Website:We encourage you to submit your application directly through our website. This way, we can ensure your application is reviewed promptly and you’ll be considered for this exciting opportunity to lead the MROI programme!
How to prepare for a job interview at WPP Media
✨Know Your MROI Inside Out
Make sure you understand the Marketing Return on Investment (MROI) programme thoroughly. Familiarise yourself with its lifecycle, from data charters to outputs integration. Being able to discuss specific methodologies and how they apply to real-world scenarios will show your expertise and readiness for the role.
✨Showcase Your Stakeholder Management Skills
Prepare examples of how you've successfully managed senior stakeholder relationships in the past. Highlight your ability to communicate complex data insights clearly and build trust with clients. This is crucial for a role that requires coordination across global teams and client engagement.
✨Demonstrate Your Analytical Prowess
Be ready to discuss your experience with data quality management and Marketing Mix Modelling (MMM). Bring examples of how you've used data to drive measurable business impact. This will help illustrate your analytical mindset and operational execution capabilities.
✨Emphasise Collaboration and Leadership
Talk about your collaborative leadership style and how you've worked cross-functionally in previous roles. Share stories that demonstrate your ability to lead teams through change and operationalise analytical outputs effectively. This will resonate well with the expectations of the role.
