At a Glance
- Tasks: Shape measurement strategies and deliver high-quality insights for client campaigns.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, and a supportive work culture.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Make an impact by transforming data into actionable insights for top brands.
- Qualifications: Strong analytical skills and experience in campaign effectiveness required.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary and Impact
We are seeking an exceptional Effectiveness Senior Manager to join WPP Media Solutions’ UK Marketing Science team. Reporting into the Associate Director, Insight & Effectiveness, this role will play a pivotal part in shaping the way we measure success for both individual client campaigns and WPP Media as a whole. The successful candidate will turn rich effectiveness evidence (brand, performance, A/B tests, MMM/attribution signals) and media delivery data into clear, actionable stories about how we perform—by client, channel, audience, and creative. You will own the insights layer that connects campaign outcomes to business outcomes, guiding smarter planning, sharper optimisation, and stronger commercial performance. This is a strategic, hybrid London-based role requiring analytical thinking, storytelling skills, and the ability to collaborate across teams and stakeholders.
Responsibilities
As an Insights & Effectiveness Senior Manager, you will play a key role in delivering high-quality insights, shaping measurement strategies, and supporting the development of WPP Media Solutions’ insight generation. Key responsibilities include:
- Evangelise our measurement offering and advocate for the appropriate use of our suite of measurement tools across client campaigns.
- Collaborate with Media Planning, Channel Development, and Activation teams to shape the right measurement strategy and implementation aligned with campaign objectives and target audiences.
- Support in synthesising findings from measurement solutions into learnings that can be shared across the business and feed into future campaign planning.
Analytics
- Support analysts in the Marketing Science team to develop new insights capabilities, such as identifying leading indicators of performance, attribution modelling, and developing MMM solutions.
- Provide input into the measurement roadmap and collaborate with internal teams to identify areas for innovation and development.
- Lead analysis workstreams to aggregate findings from effectiveness studies, transforming them into quantifiable value produced for clients.
Projects & Process
- Manage relationships with external measurement and research partners, ensuring smooth project delivery and clear communication of key outcomes.
- Collaborate on go-to-market implementation for new or enhanced measurement solutions.
- Partner closely with the Channel Development team to ensure measurement solutions align with client needs and cover all channels across WPP Media Solutions.
- Contribute to broader initiatives within the Marketing Science team when required.
Required Skills
The role requires strong analytical and storytelling skills, along with the ability to manage multiple projects simultaneously and collaborate effectively with stakeholders.
- Analytical & Technical Skills: Strong experience interpreting campaign effectiveness data and connecting insights into compelling narratives. Comfortable manipulating datasets and drawing actionable insights. Experience with data visualisation tools such as Tableau, Looker, or Google Data Studio. Relevant experience in the media landscape, particularly across biddable channels.
- Communication & Storytelling: Proven track record of delivering impactful presentations to stakeholders. Excellent communication skills, with the ability to translate complex data into clear, actionable recommendations. Strong collaboration skills, working effectively with internal and external partners.
- Organisational & Project Management: Rigorous attention to detail, with the ability to identify and correct issues before they escape. Experience managing multiple projects simultaneously in a fast-paced environment. Ability to manage external partner relationships and ensure successful project delivery.
- Strategic Thinking & Innovation: Ability to connect campaign outcomes to broader business objectives, enabling smarter planning and optimisation. Flexible and creative mindset, capable of turning challenges into business opportunities. Determination and curiosity, with a proactive attitude towards continuous learning and improvement. Familiarity with campaign effectiveness and measurement techniques such as reach & frequency modelling, incrementality testing, A/B testing, creative testing, MMM, or attribution modelling (modelling experience preferred but not mandatory). Experience working across multiple MarTech platforms (DSPs, ad servers, analytics tools).
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.
Marketing Effectiveness Senior Manager (Marketing Science) employer: WPP Media
WPP Media is an exceptional employer that prioritises the growth and development of its employees, offering a dynamic work culture that fosters creativity and collaboration. With a commitment to inclusivity and a comprehensive benefits package, including competitive medical and retirement plans, employees are empowered to thrive in their careers while enjoying a supportive environment. The opportunity to work with high-profile clients globally and leverage cutting-edge AI-driven solutions makes this role not only rewarding but also pivotal for personal and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Effectiveness Senior Manager (Marketing Science)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Effectiveness Senior Manager (Marketing Science)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
