At a Glance
- Tasks: Manage and optimise programmatic campaigns while exceeding client expectations.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive work culture.
- Other info: Hybrid work model with opportunities for professional growth and networking.
- Why this job: Make an impact in the dynamic world of programmatic advertising.
- Qualifications: Passion for programmatic, strong analytical skills, and excellent communication.
The predicted salary is between 40000 - 50000 € per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
The Programmatic Senior Executive will be responsible for managing and optimising campaigns while developing programmatic plans that exceed our client’s expectations, whether branding or ROI driven. This includes contributing to the execution of programmatic media activity, building strong platform knowledge and supplier relationships to support excellence in delivery of media plans, optimisation, testing, and analysis.
Key Responsibilities:
- Campaign Management: Oversight of the implementation, management, and daily optimisation of campaign activity to ensure that client objectives and KPIs are met. Create media plans designed to achieve specified KPIs. Support the day-to-day QA process, minimising errors and ensuring consistent adherence to processes. Take ownership of elements of the testing plans for clients and suggest innovative ideas for testing.
- Client and Partner Management: Create/design programmatic strategy for client portfolio, ensuring clarity and appropriateness to the client's objectives and KPIs. Complete client reporting and analyse campaign results, extracting insights to supply recommendations for future activity. Drive revenue growth through spotting new optimisation opportunities and delivering excellent results. Work with partners and attend regular platform training to further develop programmatic skillset.
- Operational Excellence: Use tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights. Ensure financial accuracy, integrating planning and buying processes, and reconciliation of spends, including client terms and programmatic fees.
Skills & Experience:
- Passionate about programmatic activation and driving continued excellence.
- Proactive approach to expanding knowledge and capabilities.
- Confidence in core trading platforms, DV360, TTD, and Amazon.
- Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights.
- Excellent communication skills, both verbal and written, important for building and developing client and supplier relationships.
Life at WPP Media & Benefits:
Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that this is a UK based role and requires individuals to have the right to work in this location.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Senior Account Executive, Programmatic in Manchester employer: WPP Media
WPP Media is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where creativity thrives. With a commitment to inclusivity and collaboration, employees benefit from comprehensive perks including competitive medical plans, generous paid time off, and opportunities for professional advancement within a supportive environment. Located in the UK, WPP Media fosters a hybrid work model that encourages teamwork while allowing flexibility, making it an ideal place for those seeking meaningful and rewarding careers in the marketing and advertising industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Executive, Programmatic in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on showcasing your skills in campaign management and client relationships, as these are key for the Senior Account Executive role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining WPP Media and ready to dive into the exciting world of programmatic advertising.
We think you need these skills to ace Senior Account Executive, Programmatic in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in programmatic media. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Show Off Your Analytical Skills:Since this role involves handling large data sets, be sure to mention any relevant experience you have with analytics tools or platforms. We love candidates who can turn data into actionable insights!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key points stand out and are easy to read.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role!
How to prepare for a job interview at WPP Media
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of programmatic advertising, especially platforms like DV360, TTD, and Amazon. Be ready to discuss how you've used these tools in past campaigns and how they can help achieve client objectives.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to handle large data sets and extract actionable insights. Think of specific examples where your analytical skills led to successful campaign optimisations or innovative testing ideas.
✨Client-Centric Mindset
WPP Media values strong client relationships, so be prepared to talk about how you've developed strategies that align with client goals. Share examples of how you've communicated results and recommendations effectively to clients.
✨Emphasise Team Collaboration
Highlight your experience working in teams and collaborating with partners. Discuss how you’ve contributed to a positive team environment and how you plan to foster collaboration in your new role at WPP Media.
