At a Glance
- Tasks: Lead cross-channel media planning and activation, ensuring seamless execution and measurable outcomes.
- Company: Join a leading media agency committed to innovation and collaboration.
- Benefits: Enjoy competitive pay, health benefits, generous time off, and mental health support.
- Other info: Be part of a diverse team that values respect and career growth.
- Why this job: Make an impact by optimising media strategies with cutting-edge tools and AI technology.
- Qualifications: Experience in media planning and strong data analysis skills are essential.
The predicted salary is between 60000 - 80000 £ per year.
Drive day‑to‑day excellence in cross‑channel media planning and activation, translating client strategies into detailed implementational plans across all media. Ensure seamless execution, measurable outcomes, and align with OASIS framework within WPP Open.
Key Responsibilities
- Line Management: Provide direct line management, mentorship, and development for junior team members.
- Client Delivery & Management: Act as the primary day‑to‑day client connection, delivering integrated planning and activation, developing and presenting implementational responses, building strong client and partner relationships.
- Cross-Channel Planning: Collaborate with Strategists and Comms Planners to translate overarching media strategies into detailed tactical plans across all channels, creating integrated roadmaps aligned with brand and performance goals, following OASIS framework.
- Optimisation & Performance: Lead cross‑channel optimisation, implement advanced measurement (including media testing frameworks), refine plans based on data and audience insights, coordinate insights for PCAs.
- Innovation & Capability: Implement and test new tools, technologies (e.g., AI-driven optimisation) within client campaigns, utilizing WPP Open and WPP Open Intelligence for data opportunities and testing initiatives, all within DPAM framework.
- Team Collaboration: Foster cross‑functional collaboration with Comms Planners, Strategists, and activation specialists, presenting a unified approach aligned with OASIS framework within the WPP Open ecosystem.
Skills And Experience
- Extensive experience in media planning, digital activation, or implementational planning, managing complex accounts and orchestrating integrated media strategies.
- Expertise in cross‑channel planning (digital, audio, VOD, AV), strong data analysis, integrated media testing knowledge, and client relationship management.
- Ability to translate high‑level brand and performance strategies into detailed, actionable tactical plans across the entire media mix, following OASIS framework.
- Advanced knowledge of the full media landscape and core media buying platforms, with an understanding of how they intersect and integrate.
- Strong understanding of audience insights, advanced analytics, data validation, and ability to leverage performance data for optimisation, including robust media testing frameworks and WPP Open Intelligence.
- Proficiency in planning and optimisation tools (including WPP Open) and integrating AI-driven tools.
- Proven ability to build trusted client relationships, present confidently, and manage expectations.
- Highly collaborative, fostering productive working relationships across internal teams and partners.
- Agile, innovative, and pioneering mindset, focused on continuous improvement, problem‑solving, and passion for media testing.
Location & Eligibility
UK‑based role requiring individuals to have the right to work in this location.
Equal Opportunity Employer
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Accommodations
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Benefits
Competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Media Planning Director – Cross-Channel & AI Optimisation in Manchester employer: WPP Media
WPP Media is an exceptional employer that prioritises employee growth and development, offering extensive mentorship and career advancement opportunities within a collaborative and innovative work culture. Located in the UK, we provide competitive benefits including comprehensive health plans, generous paid time off, and a commitment to diversity and inclusion, ensuring every team member feels valued and empowered to contribute to our clients' success.
StudySmarter Expert Advice🤫
We think this is how you could land Media Planning Director – Cross-Channel & AI Optimisation in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the media planning world and let them know you're on the hunt for a new role. You never know who might have the inside scoop on opportunities that aren't even advertised yet.
✨Tip Number 2
Get your personal brand sorted! Make sure your LinkedIn profile is up-to-date and showcases your expertise in cross-channel planning and AI optimisation. Share relevant content and engage with industry discussions to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by practising your pitch! Be ready to discuss how you've successfully managed complex accounts and delivered measurable outcomes. Use specific examples that highlight your skills in data analysis and client relationship management.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to show how your experience aligns with the OASIS framework and our innovative approach to media planning.
We think you need these skills to ace Media Planning Director – Cross-Channel & AI Optimisation in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Media Planning Director role. Highlight your experience in cross-channel media planning and how it aligns with the OASIS framework. We want to see how you can translate client strategies into actionable plans!
Showcase Your Skills:Don’t forget to emphasise your expertise in data analysis and client relationship management. Mention any tools or technologies you've used, especially AI-driven optimisation methods. This is your chance to shine, so let us know what makes you a great fit!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to describe your achievements and experiences. We appreciate a well-structured application that’s easy to read and gets straight to the good stuff!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at WPP Media
✨Know Your Media Landscape
Before the interview, brush up on your knowledge of the full media landscape and core media buying platforms. Be ready to discuss how different channels intersect and integrate, as this will show your expertise in cross-channel planning.
✨Showcase Your Data Skills
Prepare to talk about your experience with data analysis and audience insights. Bring examples of how you've used performance data for optimisation and how you've implemented media testing frameworks in past roles.
✨Demonstrate Collaboration
Highlight your ability to foster productive working relationships across teams. Think of specific instances where you collaborated with strategists or activation specialists to deliver integrated planning and activation.
✨Be Ready to Innovate
Since the role involves implementing new tools and technologies, come prepared with ideas on how you could leverage AI-driven optimisation within client campaigns. Show your passion for innovation and continuous improvement in media testing.
