At a Glance
- Tasks: Manage paid search campaigns and mentor your team to exceed client expectations.
- Company: Join WPP Media, a leader in creative transformation and AI-driven media.
- Benefits: Enjoy competitive pay, health benefits, and generous time off while working in a hybrid environment.
- Other info: Be part of a supportive culture that values growth, innovation, and teamwork.
- Why this job: Shape the future of media and make a real impact on clients and communities.
- Qualifications: Experience in Paid Search with Google and Microsoft Ads certifications required.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
As a Paid Search Account Manager, you will own the day-to-day execution of all elements of paid search activity, leveraging strong platform knowledge and supplier relationships to deliver flawless testing, media plans, optimization, and analysis. You will manage and mentor team members, overseeing their work and their development to successfully execute client deliverables and exceed client expectations.
You will act as a key point of contact for colleagues supporting campaign delivery, proactively seeking both tactical and strategic optimization opportunities, contributing to campaign strategy and translating it into effective delivery.
Reports to: Paid Search Account Director.
Line Management:
- Provide coaching and support, ensuring workloads are effectively managed.
Campaign Management:
- Effectively manage your and your team’s designated search accounts, ensuring ongoing and timely optimization and proactively identifying tactical and strategic opportunities and forecasting.
- Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide team members on effective execution.
Client & Partner Management:
- Develop strong relationships with colleagues supporting campaign delivery, your client, and key suppliers, leading team communications and building rapport to become a trusted advisor.
- Demonstrate strong knowledge of the client sector/industry, identifying strategic issues and raising questions to help stakeholders explore and understand their wider business challenges.
- Delegate and manage workloads across team members, whilst supporting and educating planning teams on the benefits and purpose of paid search.
- Assist with the recruitment process for the immediate and wider team when required, attending interviews and acting as an ambassador for the team.
- Contribute to the development of strategic revenue and services opportunities.
Proven experience in Paid Search, with current certifications (Google and Microsoft Ads). Excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of strategic/tactical application of Paid Search.
Leads and promotes continuous innovation, and test & learn opportunities for the team and clients. Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement.
Strong analytical skills with an aptitude for handling data.
People Management: Proven experience managing individuals, overseeing their work and development, and motivating team members.
Client & Partner Management: Strong relationship-building skills with clients, colleagues supporting campaign delivery, and key suppliers.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Account Executive (ASAP) in Manchester employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer competitive benefits and a hybrid work model that encourages creativity and flexibility, making it an ideal environment for professionals looking to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Account Executive (ASAP) in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Executive (ASAP) in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
