At a Glance
- Tasks: Lead cross-channel media planning and activation for top brands.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, and generous time off.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact on media strategies that shape lives.
- Qualifications: Experience in media planning and strong data analysis skills.
The predicted salary is between 60000 - 80000 € per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
As an Implementational Planning Account Director, you drive day-to-day excellence in cross-channel media planning and activation. Translating client strategies (from Strategists/Comms Planners) into detailed implementational plans across all media (digital, audio, VOD, AV), you ensure seamless execution and measurable brand/performance outcomes. You collaborate deeply with specialist teams, acting as a key client contact on media performance, aligning with OASIS (objective, audience, strategy, Implementation & scoring) framework within WPP Open.
Key Responsibilities
- Provide direct line management, mentorship, and development for junior team members.
- Act as the primary day-to-day client connection, delivering integrated planning and activation, developing and presenting implementational responses, and building strong client and partner relationships.
- Collaborate with Strategists and Comms Planners to translate overarching media strategies into detailed tactical plans across all channels, creating integrated roadmaps aligned with brand and performance goals.
- Lead cross-channel optimisation, implement advanced measurement (including media testing frameworks), refine plans based on data and audience insights, and coordinate insights for PCAs.
- Implement and test new tools, technologies (e.g., AI-driven optimisation) within client campaigns, utilising WPP Open and WPP Open Intelligence for data opportunities and testing initiatives.
- Foster cross-functional collaboration with Comms Planners, Strategists, and activation specialists, presenting a unified approach aligned with the OASIS framework within the WPP Open ecosystem.
Skills and Experience
- Extensive experience in media planning, digital activation, or implementational planning, managing complex accounts and orchestrating integrated media strategies.
- Expertise in cross-channel planning (digital, audio, VOD, AV), strong data analysis, integrated media testing knowledge, and client relationship management.
- Ability to translate high-level brand and performance strategies into detailed, actionable tactical plans across the entire media mix.
- Advanced knowledge of the full media landscape and core media buying platforms.
- Strong understanding of audience insights, advanced analytics, data validation, and the ability to leverage performance data for optimisation.
- Proficiency in planning and optimisation tools (including WPP Open) and integrating AI-driven tools.
- Proven ability to build trusted client relationships, present confidently, and manage expectations.
- Highly collaborative, fostering productive working relationships across internal teams and partners.
- Agile, innovative, and pioneering mindset, focused on continuous improvement, problem-solving, and passion for media testing.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Account Director in Manchester employer: WPP Media
WPP Media is an exceptional employer that prioritises employee growth and well-being, offering a collaborative and supportive work culture where creativity thrives. With access to global networks and resources, employees can pursue their passions while enjoying competitive benefits, including comprehensive health plans and generous paid time off. Located in the heart of the UK, WPP Media provides meaningful work that impacts communities, fostering a sense of pride and purpose in every role.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. The more people know you’re looking for an Account Director role, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching WPP Media and understanding their values and projects. Tailor your responses to show how your experience aligns with their mission of creative transformation and growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how you can drive excellence in cross-channel media planning. Highlight your past successes and how they relate to the role’s responsibilities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the WPP Media team.
We think you need these skills to ace Account Director in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Director role. Highlight your experience in media planning and how it aligns with WPP Media's goals. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve driven results. This helps us understand the value you can bring to WPP Media.
Be Authentic:Let your personality shine through in your application. We value creativity and authenticity, so don’t be afraid to express your passion for media and how you can contribute to our mission at WPP Media.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at WPP Media
✨Know Your Media Landscape
Before the interview, brush up on your knowledge of the media landscape, especially digital, audio, VOD, and AV. Be ready to discuss how these channels can be integrated into a cohesive strategy, as this role requires a deep understanding of cross-channel planning.
✨Master the OASIS Framework
Familiarise yourself with the OASIS framework (Objective, Audience, Strategy, Implementation & Scoring). Prepare examples of how you've applied this framework in past roles to translate high-level strategies into actionable plans, as it’s crucial for success in this position.
✨Showcase Your Data Skills
Be prepared to discuss your experience with data analysis and media testing frameworks. Highlight specific instances where you’ve leveraged performance data to optimise campaigns, as WPP Media values data-driven decision-making.
✨Emphasise Collaboration
This role involves working closely with various teams, so be ready to share examples of how you've fostered collaboration in previous positions. Discuss how you build strong client relationships and manage expectations, as teamwork is key at WPP Media.
