At a Glance
- Tasks: Manage full campaign life cycle, from planning to reporting results for clients.
- Company: Join WPP, a leading growth partner for top global brands.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive work culture.
- Other info: Dynamic, inclusive environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on campaigns that shape lives and communities.
- Qualifications: Experience in campaign management and strong client relationship skills.
The predicted salary is between 40000 - 50000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Join an award‑winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding. This is meaningful work with real‑world impact – the kind you can point to with pride.
Role Summary and Impact
The Programmatic Account Manager will be responsible for the full campaign life cycle; in channel planning, managing set up, optimizing campaigns, ensuring delivery to WPP Media standards, and ending in reporting the results directly to the client. We have a selection of brand uplift focused clients and those who are more focused on driving a quality website traffic and a direct sale. Managing the execution of display and self‑serve programmatic media activity, you will work closely with both the Display Account Director and your Display Account Executive (& in some cases the global hub teams).
Key Responsibilities
- Campaign Management
- Competently create innovative Display & Video media plans designed to achieve specified KPIs.
- Oversight of the implementation, management, and daily optimisation of campaign activity to ensure client objectives and KPIs are met.
- Understand the products and solutions that could be relevant for clients that have been developed within the group.
- Take ownership of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
- Develop understanding of wider digital media mix to understand the role of display within it.
- Client and Partner Management
- Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail.
- Complete client reporting and analyze campaign results extracting insight to provide recommendations for future activity.
- Develop strong relationships with media owners, tech partners and other service providers to select the most appropriate suppliers for campaigns.
- People Management
- Working with your line manager to ensure the effective management of more junior team members and your direct reports in Delhi, ensuring workloads are sufficiently monitored & prioritized to meet deadlines.
- Working with line manager and team leadership to help train and develop junior team members, leading by example to motivate and encourage those with less experience.
- Strong working relationships with key stakeholders within the agency e.g., Ad operations team.
- Be an active member of the display team community, presenting in department meetings, sharing learnings, and participating in Sprints to drive the collective knowledge base forward.
- Operational Excellence
- The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process and reconciliation of spends, via buying templates and processes.
- Support on the day‑to‑day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Manager, Programmatic employer: WPP Media
WPP is an exceptional employer that champions growth and development, offering a collaborative and inclusive work culture where every employee's contributions are valued. With a commitment to meaningful work that shapes lives, employees benefit from extensive professional development opportunities, a comprehensive benefits package, and a supportive environment that fosters creativity and connection. Located at the heart of UK government, WPP Media provides a unique chance to tackle complex challenges alongside talented colleagues, making every day rewarding and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Programmatic
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the role. Highlight your skills and experiences that directly relate to the job description, and don’t forget to showcase your enthusiasm for the position.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team. Don’t miss out on the chance to be part of something amazing!
We think you need these skills to ace Manager, Programmatic
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Programmatic Account Manager role. Highlight your experience in campaign management and client servicing, as these are key aspects of the job. We want to see how your skills align with our mission at WPP!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your successes in previous roles. Whether it’s optimising campaigns or developing strong client relationships, we love to see how you’ve made an impact in your past positions.
Be Authentic:Let your personality shine through in your application. We value curiosity and kindness, so don’t hesitate to express your passion for media and marketing. Show us why you’re excited about the opportunity to work with WPP Media!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at WPP Media
✨Know Your Campaigns
Before the interview, dive deep into WPP's approach to programmatic media. Familiarise yourself with their recent campaigns and how they measure success. This will not only show your enthusiasm but also help you discuss how your skills can contribute to their objectives.
✨Showcase Your Analytical Skills
As a Programmatic Account Manager, you'll need to analyse campaign results and extract insights. Be prepared to discuss specific examples from your past experiences where you've used data to drive decisions or optimise campaigns. This will demonstrate your ability to meet client KPIs effectively.
✨Build Relationships
WPP values strong relationships with clients and partners. Think of examples where you've successfully managed client relationships or collaborated with team members. Highlight your communication skills and how you can foster a collaborative environment within the team.
✨Embrace Continuous Learning
Given the fast-paced nature of digital media, express your commitment to ongoing learning and development. Share any relevant courses, certifications, or industry events you've attended. This aligns with WPP's culture of growth and shows you're ready to adapt to new challenges.
