Manager, Paid Search, GCS

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships, WPP Open helps clients navigate change, capture opportunity and deliver transformational growth.

WPP Media is an AI‑driven media operating unit that brings together media, data and partnerships to deliver creative personalisation at scale. Through WPP Open and powered by Open Intelligence, clients see exactly where, how and why their media investment is working.

WPP is a creative transformation company dedicated to building a better future for people, planet, clients and communities. For more information, visit wpp.com and wppmedia.com.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects,” we drive growth that benefits all stakeholders—better for people, planet and business—by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust and delivers better outcomes for all stakeholders.

Role Summary and Impact

The role supports a growing Paid Search and Social specialist team. We are looking for an experienced Biddable Account Manager to develop our offering by supporting ongoing client engagement, managing key campaign activity and assisting the Account Director and Manager in implementing the account’s strategic vision.

The candidate will report to the Business Director and work consistently with the Account Director. An Account Executive will sit within this team and directly support this role. The ideal candidate has proven experience planning, executing and optimising Paid Search and Social campaigns, and demonstrates knowledge of native platform suppliers, third‑party providers and their available products and services.

• Experience setting up and optimising campaigns in Meta, LinkedIn, Google, Microsoft via SA360/Skai, etc. (ideal)
• Experience using custom audiences and automation to enhance paid media strategy and performance
• Analytically minded with the aptitude for handling large data sets to identify trends and actionable insights
• Strong understanding of Paid Search and Social best practices related to buying strategies, formats/campaign types, audiences and setup
• Understanding of measurement capabilities via native platforms and third‑party tools
• Intermediate experience using Excel and PowerPoint (charts, graphs, pivot tables)
• Proactive approach to expanding knowledge and capabilities
• Able to communicate effectively and work as part of a wider, cross‑channel team
• Confident and comfortable with owning and leading aspects of client communication

Responsibilities

Delivering client performance

• Work with digital platforms such as Google Ads (incl. YouTube), Microsoft Ads, Meta and LinkedIn to run best‑practice compliant campaigns.
• Create media plans designed to achieve specified client briefed KPIs and outcomes.
• Understand how digital media can be measured and tracked using third‑party technology such as Google Analytics.
• Navigate and implement advanced features within native and third‑party digital management platforms (e.g., automation, bid rules, audience expansions, creation).
• Identify and implement testing approaches to improve campaign performance against KPIs.
• Carry out regular account optimisation to improve performance against KPIs.
• Complete client reporting and analysis of campaign results, extracting insights to provide recommendations for future activity.
• Contribute to regular client meetings by preparing and presenting performance snapshots and account action updates.
• Effectively manage workload and submit deliverables to the Account Director/Manager within deadlines.

Inspiring our people

• Effectively communicate with Business/Account Directors and client contacts regarding deadlines, delivery of work and proactive initiatives.
• Train Executives on how to effectively and efficiently build Paid Search and Social campaigns and apply best practices to activity.

Driving our process

• Complete the Mindshare finance process.
• Carry out regular campaign and budget management checks.
• Support the team by looking to enhance processes where needed.

Life at WPP Media & Benefits

WPP Media invests in employees to help them do their best work and is committed to responsible media investment. Employees have access to global WPP Media & WPP networks to pursue passions, grow networks and learn at the cutting edge of marketing and advertising. Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days.

We believe the best work happens when we’re together, fostering creativity, collaboration and connection. That’s why we have a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please note this is a UK‑based role and requires individuals to have the right to work in this location.