Manager, Commerce, UK

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

About Wavemaker: Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.

The Role: We’re seeking a Retail Media / Commerce Manager to come and join the growing community in WPP’s Commerce Practice. We’re looking for an individual to support key client accounts across Amazon Sponsored Ads, CitrusAd and Criteo. The Manager, Commerce Activation role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and onsite display. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results for clients.

This role will work as a member of a cross‑functional team and inform, shape, and implement the most advanced performance‑led strategies and solutions to unlock new growth opportunities across retail media ad ecosystems, for a group of our clients.

Responsibilities:

• Effectively run best practice compliant campaigns, ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
• Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing and evaluating tests with methodical accuracy.
• Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
• Collaborate with and support other team members in the implementation, optimisation and management of client campaigns.
• Interact effectively within your client team, and with the client and suppliers, building solid external working relationships and establishing rapport.
• Conduct performance analysis, internal data maintenance, issue identification and solution development.
• Support on the day‑to‑day process across activation, minimising error and risk, and ensuring consistent and accurate adherence to established processes.
• Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
• Deliver responses with data and evidence led insights, ambitious innovation opportunities to push things forward.

Skills and Experience:

• Demonstrable eCommerce knowledge and interest in Retail Media Platform certifications (e.g Amazon Advertising, Tesco Media) are a plus.
• Self‑motivated and able to manage their and their supporting team members’ time effectively.
• Operationally proficient.
• An affinity for numbers.
• An analytical thinker.
• Keen to drive continued specialism excellence and client account performance.
• Data‑literacy – aware of the available resources and how to turn data into insights that shape clear strategic opportunities.
• To have an opinion and be able to voice it in a clear and positive light.
• Calm under pressure.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please note this is a UK based role and requires individuals to have the right to work in this location.