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- Tasks: Lead the development of innovative commerce strategies for top UK clients.
- Company: Join WPP Media, a leader in AI-driven media and consultancy.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive work culture.
- Other info: Hybrid work environment with opportunities for professional growth.
- Why this job: Shape the future of commerce while working with industry leaders.
- Qualifications: Experience in strategic consultancy and strong relationship-building skills required.
The predicted salary is between 80000 - 100000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.
The VP, Connected Commerce & Consultancy UK will lead the development of WPPM’s upstream commerce capability in the UK, focusing on strategic advisory, consultancy-led growth, and integration of commerce into broader client business strategy. This role is accountable for positioning WPPM as a strategic commerce partner to clients, moving beyond activation into areas such as portfolio strategy, go-to-market design, retail and marketplace strategy, connected media planning, and complementary commerce models including social commerce and agentic commerce. Working closely with the VP Commerce UK and Growth leadership, this role will unlock new revenue streams through consultancy, strengthen senior client relationships, and ensure commerce is embedded early in client planning and decision-making.
Key Responsibilities
- Lead the Connected Commerce consultancy agenda
- Define and lead the UK Connected Commerce consultancy proposition, establishing clear, productised offerings that address client needs across strategy, retail, media, and business
- Lead senior client engagements, shaping end-to-end commerce strategies that connect brand, trade, retail media, marketplaces, and owned
- Act as a senior strategic partner to clients, building relationships with C-suite stakeholders across marketing, commerce, and commercial
- Translate complex commerce ecosystems into clear, actionable frameworks and growth plans
- Develop strategic solutions across key areas including: Retail and marketplace strategy (e.g. Amazon, Tesco, Boots), Social commerce and shoppable media (e.g. TikTok Shop, Meta, Pinterest), D2C and owned commerce ecosystems
Drive revenue growth through consultancy
- Identify and convert consultancy opportunities into fee-based engagements, building a sustainable and scalable revenue
- Partner with Growth and Client Leads to expand scope within existing clients and unlock new upstream
- Ensure consultancy engagements translate into downstream media and commerce activation
- Support the development of commercial models, pricing structures, and go-to-market approaches for consultancy
Integrate commerce across capabilities
- Act as the connector across media, commerce, content, data, and technology teams to ensure delivery of a unified Connected Commerce
- Work closely with VP Commerce UK to ensure seamless transition from strategy into activation
- Embed commerce thinking into broader media strategy, planning, and measurement
- Ensure alignment between consultancy outputs and operational execution
Example Projects You'll Lead
- Designing end-to-end Connected Commerce strategies for key UK clients, linking brand, media, and retail
- Leading consultancy engagements focused on retail and marketplace strategy, go-to-market design, and commerce
- Shaping commerce strategy for priority new business pitches and major client
- Developing reusable consultancy frameworks and tools to scale Connected Commerce across clients.
What Success Looks Like
- Growth in consultancy-led revenue and clear pipeline of strategic
- Increased influence of commerce in upstream client decision-making and budget allocation.
- Stronger integration between commerce, media, and content across key
- Improved new business performance driven by differentiated commerce strategy
Life at WPP Media & Benefits
Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location.
Please read our Privacy Notice for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
VP, Connected Commerce & Consultancy UK in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, Connected Commerce & Consultancy UK in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that VP role.
✨Tip Number 2
Showcase your expertise! Create content or share insights related to connected commerce on social media. This positions you as a thought leader and can catch the eye of recruiters.
✨Tip Number 3
Prepare for interviews by understanding WPP's values and how they align with your experience. Tailor your responses to highlight how you can drive consultancy-led growth in their unique environment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the WPP Media team.
We think you need these skills to ace VP, Connected Commerce & Consultancy UK in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in connected commerce and consultancy. We want to see how your skills align with the role, so don’t hold back on showcasing relevant projects!
Showcase Your Strategic Thinking: In your application, demonstrate your ability to think strategically about commerce and media integration. Use examples from your past work to illustrate how you've successfully developed and implemented strategies that drive growth.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured responses that get straight to the heart of your achievements and how they relate to the role. Avoid fluff and focus on what matters!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at WPP Media!
How to prepare for a job interview at WPP Media
✨Know Your Commerce Ecosystem
Before the interview, dive deep into the current trends in connected commerce. Understand how brands are integrating retail and media strategies, especially in the UK market. This knowledge will help you articulate your vision for WPP Media's consultancy agenda.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've shaped end-to-end commerce strategies in previous roles. Highlight your experience with C-suite stakeholders and how you've translated complex ecosystems into actionable growth plans. This will demonstrate your capability as a senior strategic partner.
✨Emphasise Collaboration Skills
WPP Media values integration across teams. Be ready to share instances where you've successfully collaborated with diverse teams, such as media, content, and technology. This will show that you can drive a unified Connected Commerce strategy effectively.
✨Prepare for Consultancy Engagements
Think about how you would identify and convert consultancy opportunities into fee-based engagements. Have a few ideas ready on how to build sustainable revenue streams and expand existing client scopes. This proactive approach will impress the interviewers.