At a Glance
- Tasks: Lead global social strategies and inspire teams to drive client growth.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and creativity.
- Why this job: Shape the future of social media and make a real impact on major brands.
- Qualifications: Proven experience in managing global social accounts and leading diverse teams.
The predicted salary is between 80000 - 100000 € per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Job Specification:
- Partner, Global Social Lead
- Reports to: Global Digital Lead
The Role
The Global Social Lead is a senior client and capability-focused role that sits at the intersection of our channels, content, and solutions functions within WPP. This role will have direct responsibility for evolving our clients' social growth plans — spanning paid social, organic community, creator and influencer partnerships, social commerce, and the rapidly emerging landscape of AI-driven content and conversational social experiences — blending deep platform expertise with carefully articulated development plans that advance client maturity and deliver against growth objectives.
The role will be pivotal to thinking laterally across problems where social is both a media channel and a cultural signal layer that informs the wider marketing ecosystem. The successful candidate will work horizontally across social platforms (Meta, TikTok, YouTube, LinkedIn, Snap, Pinterest, X, Reddit, emerging and local platforms) and vertically in integrating supporting capabilities from analytics, creative and content production, consumer and data strategy, and the broader worlds of commerce, influencer marketing, and community management.
The role will partner with strategists, activation teams, and the wider agency and WPP functions to bring an integrated social view to our clients, aligning plans back into the overarching direction of the business. You will be a senior member of the leadership team and expected to inspire, guide, and develop social knowledge across the business to fully leverage team skills whilst also setting the foundation of decisioning and strategy for our choices in social investment. As a member of the client management team, the role will actively contribute to developing long-term strategy in line with other leadership leads.
The Ideal Candidate
As a leader, you will be responsible for inspiring and directing our clients in close partnership with the client lead. You will have a strong background in leading global social accounts and managing stakeholders at the most senior level, up to C-level where required. You will have a proven track record in managing, leading, inspiring, and integrating fast-paced, dynamic social and content teams — both across the agency and within the client. You will have worked with inter-agency solutions and clients that operate across borders and who are looking to accelerate their social maturity across services, measurement, creative, and strategy.
You will be expected to demonstrate social expertise covering paid social, organic community, creator and influencer marketing, social commerce, and the emerging field of AI-generated content and conversational experiences. You should have a working knowledge of adjacent disciplines (search, programmatic, CRM, PR) from an integration point of view, and be able to inspire a team to build upon the strategic model you have developed. You will be expected to fluently engage on topics such as creator economy dynamics, platform-native creative, first-party data activation, attribution, brand safety, community management, and measurement models as they evolve within the social and marketing ecosystem. The ideal candidate will have the passion to power client growth, the tenacity to push ideas, and the agility to manage adoption from global to local.
Role Responsibilities
- Leading clients through an advancing social agenda with a broad understanding of the whole media and cultural ecosystem
- Creating and developing a sophisticated and leading global social team operating model across paid, organic, creator, and commerce
- Integrating all WPP capabilities, solutions, and social disciplines linked to growth
- Leading growth for clients and crafting compelling narratives that connect client ambitions to practical social solutions and strategy
- Leading direct and indirect agency teams in global social growth plans across global, regional, and local markets
- Supporting performance and client growth through the WPP framework of thinking
- Driving the evolution of social strategy in response to creator economy shifts, platform algorithm changes, AI-generated content, and evolving consumer behaviours
- Implementing ways of working that enhance our practice — including results, decision-making, team structures, and group initiative deployment
- Setting client and team KPIs, including social-specific performance benchmarks and maturity roadmaps
Key Requirements
- Substantial and demonstrable success in managing and leading the global social agenda for major brands
- Deep expertise across paid social and organic community, with strong working knowledge of creator/influencer marketing, social commerce, and emerging AI-driven content formats
- Track record of senior client management up to and including C-level where required
- Proven success in stakeholder management and ability to build relationships with all agency leads
- Proven track record of managing and inspiring large, distributed social capability teams across multiple markets
- Proven track record in understanding and operating in media ecosystems beyond social
- Strong technology understanding (social platforms, publishing and listening tools, creator platforms, AdTech and MarTech stacks) as well as attribution models, cross-channel planning and buying, and social automation/AI tooling
- Experience building and scaling social measurement frameworks including brand lift, incrementality, MMM integration, and first-party data strategies
Please read our Privacy Notice for more information on how we process the information you provide.
Social Lead, Media Management and Delivery in London employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and innovative work culture, where creativity and collaboration thrive. With a strong focus on employee growth, WPP offers extensive opportunities for professional development and the chance to work with leading global brands in a cutting-edge environment. Located in a vibrant city, employees benefit from a diverse and inclusive atmosphere, along with access to the latest advancements in AI-driven media strategies, making it an ideal place for those looking to make a meaningful impact in the marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Social Lead, Media Management and Delivery in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to shine and demonstrate how you can bring value to potential employers.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their culture, and be ready to discuss how your experience aligns with their needs. Practice common interview questions and think of examples that showcase your expertise.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team at StudySmarter.
We think you need these skills to ace Social Lead, Media Management and Delivery in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Social Lead role. Highlight your experience with social media strategies, client management, and any relevant achievements that align with WPP's goals.
Showcase Your Expertise:Don’t hold back on demonstrating your knowledge of social platforms and trends. Share specific examples of how you've successfully navigated the evolving landscape of social media and AI-driven content.
Be Authentic:Let your personality shine through in your application. WPP values creativity and innovation, so don’t be afraid to express your unique approach to social media and client engagement.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity!
How to prepare for a job interview at WPP Media
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of social platforms like Meta, TikTok, and LinkedIn. Familiarise yourself with how these platforms can be leveraged for both paid and organic strategies, as this will show your depth of knowledge during the interview.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading global social accounts and managing senior stakeholders. Be ready to discuss how you've inspired teams and integrated various capabilities to drive client growth, as this role requires strong leadership.
✨Understand the Bigger Picture
Demonstrate your understanding of how social media fits into the wider marketing ecosystem. Be prepared to discuss adjacent disciplines like CRM and PR, and how they integrate with social strategies to enhance overall performance.
✨Be Data-Driven
Familiarise yourself with social measurement frameworks and be ready to discuss how you’ve used data to inform your strategies. Highlight any experience with first-party data activation and attribution models, as this will be crucial for the role.
