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- Tasks: Execute SEO strategies and optimise client digital assets for better performance.
- Company: Join WPP Media, a creative transformation company leading in media innovation.
- Benefits: Enjoy competitive pay, health benefits, and generous paid time off.
- Why this job: Be part of a dynamic team driving real impact through creativity and data.
- Qualifications: Experience in SEO and familiarity with analytics tools are essential.
- Other info: Collaborative culture with opportunities for growth and learning in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
About EssenceMediacom: A Leading WPP Media Brand. EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact: You will be part of the Organic Performance team, which helps clients improve performance and user experience across their digital assets via organic (non-paid) channels like organic search (SEO), content optimization, and integrated search. Our team comprises experts who specialise in a range of disciplines within Organic Performance. With such an experienced team working with you day to day, you will receive plenty of opportunities to learn and upskill yourself outside of your direct remit. Our team spends a lot of time and effort driving innovation, particularly with the creation of custom dashboards and leveraging AI tools in our day-to-day. We encourage everyone in our team to take part in such initiatives. We are an open, friendly team who will encourage you to grow, develop your skills, and progress your career.
Key Responsibilities:
- Execute SEO strategy by understanding the client's products, competition, industry landscape, marketing goals and objectives.
- Manage workflow of organic search related tasks for clients and have detailed knowledge of the status of client roadmaps and requirements.
- Ensure strong project management skills and delivery against deadlines. Ability to multitask are must-haves.
- Attend client and agency meetings to present deliverables, SEO strategies results, and tactics.
- Monitor, track and evaluate SEO performance based on client KPI targets (SEO traffic, rankings, conversions, technical SEO score, etc.).
- Review and analyse competitor sites and understand their organic search approach.
- Perform keyword research, grouping keywords into logical themes and prioritising them based on search volume, intent and relevance to your client's website.
- Perform gap analysis, research on the website's niche, trending topics and competitors to deliver content ideas to be put into production.
- Optimise key on-page elements of a website, including Metadata, heading tags, URLs, alt attributes, etc.
- Perform audits of the technical factors affecting search engine optimisation (crawling, indexing, duplication, structured data, core web vitals etc.).
- Produce insightful and comprehensive technical recommendations.
- Analyse regular crawls to assess site health and identify opportunities.
- Work with other members of the Organic Performance team to develop knowledge and understanding of Organic Search, Content Marketing, etc.
- Work closely with the Paid Search team to execute integrated search strategy.
- Stay current with industry trends, best practices, and discuss potential impact with team on client work.
Skills and Experience:
- Some experience doing SEO in a digital media agency or in-house.
- Experience working with various teams.
- Experience with audience research and SEO tools (Keyword Planner, Google Analytics, Google Search Console, Screaming Frog, SEMRush, Ahrefs, etc.).
- Literate in AI tools for SEO and marketing.
- Experience in data analytics and in manipulating large datasets and being in a numbers-driven position.
- Understanding of paid media (i.e. PPC/Social/Display) is desirable but not essential.
- Organisational, time management, multi-tasking skills and ability to prioritise work.
- Attention to detail is essential.
- Clear verbal and written communication skills (including presentation skills).
- Ability to work autonomously and to meet a deadline.
- Willingness to keep up to date with Google's algorithm changes.
- Curious and always looking to learn more.
- Adaptable and able to flex with changes in prioritisation to meet new or changed goals.
- Enjoy working in a fast-paced and collaborative environment.
Life at WPP Media & Benefits: Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal-opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
SEO Senior Executive in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Senior Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in leaving a positive impression. Plus, it shows your enthusiasm for the role and keeps you on their radar.
We think you need these skills to ace SEO Senior Executive in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO Senior Executive role. Highlight your relevant experience in SEO, analytics, and any tools you've used that align with what we're looking for. This shows us you're genuinely interested and have done your homework!
Show Off Your Skills: Don’t just list your skills; give us examples of how you've used them in past roles. Whether it’s a successful SEO strategy you implemented or a project where you collaborated with different teams, we want to see how you can bring value to our Organic Performance team.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points for easy reading and make sure to proofread for any typos or errors. We appreciate attention to detail, especially in a role focused on optimisation!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it gives you a chance to explore more about us and what we stand for at WPP Media!
How to prepare for a job interview at WPP Media
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Understand the latest trends, tools like Google Analytics and SEMRush, and be ready to discuss how you've applied these in past roles. This will show that you're not just familiar with SEO but are genuinely passionate about it.
✨Showcase Your Project Management Skills
Since this role requires strong project management abilities, come prepared with examples of how you've successfully managed multiple tasks or projects. Highlight your organisational skills and how you prioritise work to meet deadlines, as this will resonate well with the team.
✨Be Ready to Discuss Data
As a Senior Executive, you'll need to analyse and interpret data effectively. Be prepared to talk about how you've used data analytics in your previous roles, including any specific metrics you've tracked and how they influenced your SEO strategies. This will demonstrate your analytical mindset.
✨Embrace Collaboration
WPP Media values teamwork, so be ready to discuss how you've worked with different teams in the past. Share examples of successful collaborations, especially with content and paid search teams, to show that you can thrive in a collaborative environment and contribute to integrated strategies.
