At a Glance
- Tasks: Lead innovative go-to-market strategies and drive growth for WPP's cutting-edge solutions.
- Company: Join WPP, a global leader in marketing and advertising with a culture of creativity.
- Benefits: Enjoy a dynamic work environment, hybrid flexibility, and opportunities for personal and professional growth.
- Other info: Collaborative culture that values diversity and encourages creative problem-solving.
- Why this job: Make an impact by shaping the future of marketing technology and leading talented teams.
- Qualifications: 15+ years in product marketing or go-to-market roles, with strong leadership skills.
The predicted salary is between 63000 - 77000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world’s most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Department Overview: Go to Marketing sits at the intersection of product, marketing, the client, and the industry. Responsible for crafting messaging, positioning, promotion, and go-to-market strategy to drive awareness and growth. We are the primary storytellers, thought leaders, subject matter experts, content creators that work internally and externally to drive awareness and demand.
Why we’re hiring: The SVP, Go-to-Market will lead the portfolio GTM strategy for WPP Open and Media Solutions portfolio. This leader will turn complex product and platform capabilities into clear propositions that strengthen market differentiation, accelerate adoption and support commercial growth. Leading a team of product marketing and GTM professionals, the SVP will own positioning, messaging, launch strategy, sales enablement and competitive intelligence. They will partner closely with Product, Commercial, Solutions, Deployment and Enablement, and Global Marketing to ensure that launches are market-ready, client-facing teams are equipped to succeed, and GTM performance is measured consistently. The role will also act as a senior client and industry-facing representative for priority opportunities, launches and thought‑leadership initiatives.
What you’ll be doing:
- Define clear value propositions, positioning, messaging and competitive differentiation by product, solution, audience and priority use case.
- Lead launch strategy and market readiness, partnering with Product and cross‑functional teams from early planning through launch, adoption and continuous learning.
- Build a scalable sales and product enablement system—including narratives, playbooks, pitch materials, competitive guidance and a governed source of truth.
- Use client, market and competitive intelligence to influence GTM priorities, product decisions and portfolio positioning.
- Partner with Global Marketing and Communications on demand generation, campaigns, content, events and thought leadership.
- Support priority client opportunities and executive engagements, translating complex capabilities into relevant commercial stories.
- Lead, coach and develop a high‑performing GTM/product marketing team; create clarity on ownership, standards and accountability.
What you’ll need:
Essential
- Extensive leadership experience (15+ years) in product marketing or go-to-market roles within AdTech, MarTech, enterprise software, data or marketing technology.
- Deep knowledge of the marketing technology ecosystem, including planning, data and audiences, activation, measurement, and relevant privacy and governance considerations.
- A record of building portfolio GTM strategies and translating complex technology into differentiated propositions, launches and enablement.
- Evidence of influencing adoption, commercial performance or market position through measurable GTM programmes.
- Strong people leadership and experience navigating complex, global and matrixed organisations.
- Executive‑level communication and client‑facing credibility, with the ability to simplify technical concepts without losing substance.
Preferred
- Experience within a holding company, agency group, advertising technology vendor or adjacent enterprise platform.
- Experience supporting global enterprise advertisers and senior client stakeholders.
- Exposure to sales enablement, solutions consulting or technically complex commercial environments.
- Experience representing an organisation at major client, industry, analyst or media engagements.
Key success indicators:
- Clarity and adoption of portfolio positioning and messaging.
- Launch readiness, quality and cross‑functional execution.
- Usage and effectiveness of sales and product enablement.
- Field and stakeholder confidence in communicating the portfolio.
- Contribution to product adoption, priority commercial opportunities and client outcomes.
- Quality and application of competitive and customer insight.
- Team performance, capability and engagement.
Who you are:
- You’re open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.
- You’re optimistic: We believe in the power of creativity, technology and talent to create brighter futures for our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.
- You’re extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.
What we’ll give you:
- Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.
- Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.
- Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior Vice President, Go to Market in London employer: WPP Media
WPP Media is an exceptional employer that prioritises the growth and development of its employees, offering a dynamic work culture that fosters creativity and collaboration. With a commitment to inclusivity and a comprehensive benefits package, including competitive medical and retirement plans, employees are empowered to thrive in their careers while enjoying a supportive environment. The opportunity to work with high-profile clients globally and leverage cutting-edge AI-driven solutions makes this role not only rewarding but also pivotal for personal and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Vice President, Go to Market in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Vice President, Go to Market in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
