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- Tasks: Lead and optimise paid search campaigns for top brands like Audible.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive work culture.
- Other info: Hybrid work model with opportunities for professional development and networking.
- Why this job: Make an impact in digital marketing while growing your career with industry experts.
- Qualifications: Experience in managing teams and deep knowledge of app store search required.
The predicted salary is between 60000 - 75000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Role Context
As a MAI Search Account Manager, you will be responsible for owning the day-to-day execution of paid search activity related to app-store campaigns across iOS and Android for Audible. You will employ strong platform knowledge and manage client/supplier relationships to ensure flawless operations, experimentation, media plans, performance optimisation, and reporting & analysis. A strong understanding of mobile/app campaign tracking and mobile measurement partners is required. The role involves overseeing several Account Executives to successfully execute deliverables and exceed client expectations. The MAI Search Account Manager will also act as a key point of contact for the Global Hub.
Key Responsibilities:
- Campaign Management: Effectively manage you & your team’s designated accounts/campaigns, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities, whilst working with your Account Director to devise strategy and translate this into campaign delivery. Take responsibility for wider client or team deliverables and guide Account Executives in how this can be effectively achieved.
- Client & Partner Management: Collaborate with and support your team in the implementation and optimisation of paid search campaigns for clients. Foster a good working relationship across all clients & suppliers to facilitate flawless execution of plans.
- Team Player: Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more. Oversee the performance of Account Executives in your team ensuring quality control and advising them on the correct course of action as needed.
- People Management: Motivational Manager leading by example whilst coaching several Account Executives in your team, providing constructive feedback at every appropriate opportunity. Assisting with the recruitment process for the immediate and wider team when required.
- Operational Excellence: Ensure that wider client or team deliverables are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained. Takes ownership of issues when they arise and proactively suggests ways to resolve these.
ABOUT YOU:
We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats. Successful candidates will have an analytical mindset coupled with creativity. It’s essential that you have:
- Some experience line managing people, their development and workload.
- Deep Appstore search knowledge and experience, with current dated certifications (Google Ads and Apple Search Ads).
- Strong experience in tracking mobile/app campaigns and the complexities involved across operating systems.
- Strong knowledge of bid management and core PPC technology platforms.
- Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing.
- Strong Microsoft Office skills which include Excel & PowerPoint.
- Experience in Google Data Studio or similar reporting platforms.
- Operationally proficient with excellent project management skills.
- You are proactive; our mantra is all about ‘Positive Provocation’.
- You have immaculate attention to detail.
Life at WPP Media & Benefits:
Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location.
Senior Manager, Search in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Search in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out as someone who genuinely cares about the role and the company.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Senior Manager, Search role. Highlight your experience with app-store campaigns and your analytical mindset to show you mean business.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at WPP Media.
We think you need these skills to ace Senior Manager, Search in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in paid search and app-store campaigns. We want to see how your skills align with what we're looking for, so don’t hold back on showcasing your relevant achievements!
Show Off Your Data Skills: Since this role involves a lot of data analysis, be sure to mention any tools or platforms you’re familiar with, like Google Analytics or Adobe. We love candidates who can demonstrate their analytical mindset and creativity in problem-solving.
Be Personable: We value strong relationships, so let your personality shine through! Share examples of how you've built rapport with clients or team members in the past. It’s all about showing us you can be a great team player while managing your own responsibilities.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at WPP Media
✨Know Your Stuff
Make sure you brush up on your knowledge of paid search, especially in relation to app-store campaigns. Familiarise yourself with the latest trends and technologies in mobile marketing, as well as the specific platforms mentioned in the job description like Google Ads and Apple Search Ads.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to discuss your experience in line management. Share examples of how you've successfully developed team members and handled workloads, demonstrating your ability to motivate and lead effectively.
✨Be Data-Driven
Highlight your analytical skills by discussing how you've used data to optimise campaigns in the past. Be ready to talk about specific metrics you've tracked and how you've applied insights to improve performance, as this is crucial for the role.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in WPP Media and the role. Inquire about their approach to campaign optimisation or how they foster collaboration within teams. This not only demonstrates your enthusiasm but also helps you gauge if the company culture aligns with your values.