At a Glance
- Tasks: Lead and optimise high-performing paid social campaigns for global brands.
- Company: Join WPP Media, a leader in AI-driven media and creative personalisation.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive hybrid work environment.
- Other info: Be part of an inclusive culture that champions growth and creativity.
- Why this job: Make a measurable impact on innovative campaigns across 70+ countries.
- Qualifications: 3+ years in paid media with strong analytical and communication skills.
The predicted salary is between 50000 - 60000 € per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.
We’re looking for a Senior Paid Media Manager to lead the planning, activation, and optimisation of high-performing paid social campaigns across a range of clients. In this role, you’ll be responsible for shaping paid social strategy, managing campaign delivery end to end, and driving measurable results against client objectives.
Skills and Experience
- Being responsible for the day-to-day paid media management of our large portfolio of campaigns
- Mentoring less experienced members of the Paid and Campaign delivery team
- Optimising social campaigns across multiple campaigns across all channels
- Driving ROI and trackable conversions not just to amplify views
- Tracking conversion and pixel implementation
- Explaining paid strategy to clients
- Attending pitches for prospective clients and assisting the client services team in selling paid media services
- Taking responsibility for ensuring numerous KPIs are hit and paid media campaigns are delivered
- Reporting on campaigns and liaising with account managers to ensure the client is happy with results
Role Requirements:
- 3+ years paid media experience
- In-depth knowledge of various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Strong analytical skills, with the ability to analyse campaign performance data and make data-driven decisions.
- Strong communication skills, both written and verbal, with the ability to effectively communicate with clients and team members.
- Proven track record of success in developing and executing effective paid social strategies that drive results for clients
- Experience overseeing and managing large budgets on multiple social campaigns
Life at WPP Media & Benefits
Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Senior Manager, Paid Media (12 Month FTC) in London employer: WPP Media
WPP Media is an exceptional employer that champions creativity and growth, offering a dynamic work environment where employees can thrive. With a strong commitment to professional development, comprehensive benefits, and a culture of inclusivity, WPP Media empowers its team members to excel in their careers while enjoying a supportive and collaborative atmosphere. Located in the UK, this role provides the unique opportunity to work with global brands and cutting-edge marketing strategies, making it a rewarding place for those passionate about paid media.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Paid Media (12 Month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can drive results. Tailor your message to align with the company's objectives, especially in paid media strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at WPP Media.
We think you need these skills to ace Senior Manager, Paid Media (12 Month FTC) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Manager, Paid Media role. Highlight your experience with paid social campaigns and any relevant achievements that align with what we’re looking for.
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re the perfect fit for this role. Share your passion for paid media and how your skills can help us drive measurable results for our clients.
Showcase Your Analytical Skills:Since we value data-driven decisions, include examples of how you've used analytics to optimise campaigns in the past. This will show us you can deliver the results we need.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly!
How to prepare for a job interview at WPP Media
✨Know Your Platforms
Make sure you brush up on your knowledge of various social media platforms like Facebook, Instagram, and TikTok. Be ready to discuss how you've used these platforms in past campaigns and the results you've achieved. This will show that you’re not just familiar with them, but that you can leverage them effectively for paid media strategies.
✨Data-Driven Decisions
Prepare to talk about your analytical skills and how you've used data to optimise campaigns. Bring examples of how you've tracked performance metrics and made adjustments based on your findings. This will demonstrate your ability to drive ROI and meet client objectives.
✨Communicate Clearly
Strong communication is key in this role. Practice explaining complex paid media strategies in simple terms, as you’ll need to convey these ideas to clients and team members alike. Think of a few scenarios where you successfully communicated campaign strategies or results to clients.
✨Showcase Your Leadership
As a Senior Manager, you'll be mentoring less experienced team members. Be prepared to share your leadership style and any experiences where you've guided a team or project to success. Highlight how you foster collaboration and support within your team.
