Senior Executive, Cross Channel (FTC) in London

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

We are looking for a Senior Activation Executive to work on one of our most important accounts. This is a fully formed account team offering best‑in‑class strategy, planning, investment and innovation for the client. This role will offer the opportunity to work with extremely large budgets and savvy, forward‑thinking clients. It is a fast‑paced account, but there is still plenty of room for strategic and innovative thinking.

As part of WPP Media we have access to some of the best technology and tools available including econometrics, proprietary web analytics and a wide range of planning and evaluation tools.

What we need from you

• Support the Account Manager by taking an active role in managing accounts/campaigns.
• Deliver the implementation, planning and buying of display across all screens/devices and environments both on and offline (print, digital & radio) whilst contributing to the display strategy.
• Ensure pricing targets are hit, and be comfortable negotiating with media owners.
• Take ownership of all aspects of display campaigns with support from the Account Manager, ensuring best practice campaign management from junior members of the team.
• Develop cost effective, innovative and engaging solutions for the client and contribute to wider agency display initiatives.

A little bit about you…

• Agency experience buying print and digital campaigns; experience in radio buying is useful but not essential.
• Ability to work under pressure whilst maintaining excellent attention to detail.
• Active interest in learning about our client’s business and a strong POV on relevant industry topics.
• Enthusiasm to take on challenges and tackle them head on.
• Ability to work closely with partner agencies to identify the best solution for our clients.
• Desire to keep up to date with new innovations within the media marketplace and identify how these could be used by our clients.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.