At a Glance
- Tasks: Lead strategic client partnerships and deliver impactful influencer marketing campaigns.
- Company: Join WPP Media, a global leader in AI-driven media and influencer marketing.
- Benefits: Enjoy competitive pay, extensive benefits, and opportunities for professional growth.
- Other info: Experience a collaborative culture with hybrid work options and a focus on employee well-being.
- Why this job: Shape innovative strategies and mentor teams while driving measurable results for top brands.
- Qualifications: 6+ years in digital marketing with expertise in performance and influencer marketing.
The predicted salary is between 80000 - 100000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.
About the Opportunity:
As a Senior Account Director, you will drive strategic client partnerships, taking ownership of the successful delivery of complex, high-impact influencer marketing campaigns. Your role will involve shaping innovative strategies, mentoring your team, and ensuring delivery exceeds expectations. Beyond campaign execution, you will proactively identify opportunities for client growth, advising at a strategic level and championing long-term partnerships. This opportunity suits a senior leader with a deep expertise in performance marketing, outstanding client management skills, and a strong ability to lead teams in a competitive, data-driven environment.
Key Responsibilities:
- Serve as a trusted strategic advisor to key clients, building and maintaining executive-level relationships.
- Lead the development and execution of advanced, data-driven influencer marketing strategies that surpass client objectives.
- Oversee the delivery of high-value campaigns, managing cross-functional teams, influencers, and external stakeholders with efficiency and precision.
- Shape and refine performance marketing strategies by leveraging analytics and insights to continuously optimise results and inform future recommendations.
- Provide leadership, mentorship, and direction to account teams, driving professional development and ensuring alignment to client visions.
- Partner with key stakeholders to identify both organic and new business opportunities, contributing directly to agency growth and profitability.
- Maintain a strong understanding of market trends and innovations to offer proactive, forward-thinking solutions aligned with industry advancements.
Role Requirements:
- 6+ years of experience in a senior client-facing role within a digital marketing or advertising agency.
- Significant expertise in performance marketing, with a proven ability to deliver measurable results using data and analytics.
- Comprehensive understanding of influencer marketing strategies, platforms, and best practices.
- Exceptional communication, negotiation, and presentation skills, with experience engaging with senior stakeholders.
- Demonstrated success leading high-performing teams, providing direction, and fostering growth in a high-pressure environment.
- A highly strategic mindset, combined with the ability to balance big-picture thinking with detailed execution.
- Proven ability to identify and capitalise on business opportunities that expand revenue and deepen client relationships.
Life at WPP Media & Benefits
Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Senior Director, Account Management in London employer: WPP Media
WPP Media is an exceptional employer that champions creativity and professional growth, offering a dynamic work environment where employees can thrive. With a strong commitment to inclusivity and collaboration, WPP Media provides extensive benefits, including competitive medical plans and significant paid time off, while fostering a culture of mentorship and innovation. Located in the UK, this role offers the unique opportunity to work with global brands and lead high-impact influencer marketing campaigns, all within a supportive and forward-thinking team.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Account Management in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Senior Director gig.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies highlighting your past successes in performance marketing and influencer campaigns. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your skills can drive their growth and success. We want to see your passion for the role!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Senior Director, Account Management in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in performance marketing and client management. We want to see how your skills align with the role of Senior Account Director, so don’t hold back on showcasing your achievements!
Showcase Your Strategic Mindset:In your application, emphasise your ability to think strategically and lead teams effectively. We’re looking for someone who can not only execute campaigns but also shape innovative strategies that drive client growth.
Highlight Your Leadership Skills:Don’t forget to mention your experience in mentoring and leading high-performing teams. We value leadership qualities, so share examples of how you’ve guided your team to success in a competitive environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at WPP Media!
How to prepare for a job interview at WPP Media
✨Know Your Stuff
Before the interview, dive deep into WPP Media and The Goat Agency. Understand their recent campaigns, values, and how they leverage data in influencer marketing. This knowledge will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Senior Account Director, you'll need to demonstrate your ability to lead teams effectively. Prepare examples of how you've mentored others, driven team success, and managed high-pressure situations. Highlighting these experiences will show you're ready for the challenge.
✨Be Data-Driven
Since this role requires a strong grasp of performance marketing, come prepared with specific metrics or results from past campaigns you've led. Discuss how you've used analytics to inform strategies and optimise outcomes, showcasing your data-driven mindset.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions that reflect your understanding of the industry and the company's direction. Inquire about their approach to emerging trends in influencer marketing or how they measure campaign success. This shows your genuine interest and strategic thinking.
