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- Tasks: Lead cross-channel campaigns and manage large budgets for top-tier clients.
- Company: Join WPP Media, a creative transformation powerhouse driving growth for leading brands.
- Benefits: Enjoy competitive pay, health benefits, and a hybrid work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make an impact in a fast-paced role with innovative strategies and cutting-edge technology.
- Qualifications: Experience in media buying and a passion for learning about client businesses.
The predicted salary is between 50000 - 65000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About EssenceMediacom: A Leading WPP Media Brand. EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact: We are looking for a Senior Activation Executive to work on one of our most important accounts. This is a fully formed account team offering best in class strategy, planning, investment and innovation for the client. This role will offer the opportunity to work with extremely large budgets and savvy, forward-thinking clients. It is a fast-paced account, but there is still plenty of room for strategic and innovative thinking.
As part of WPP Media we have access to some of the best technology and tools available including econometrics, proprietary web analytics and a wide range of planning and evaluation tools.
What we need from you: As a Senior Activation Executive your role is to support the Account Manager by taking an active role in managing accounts/campaigns. There is a strong focus on delivering the implementation, planning and buying of display across all screens/devices and environments both on and offline (print, digital & radio) whilst contributing to the display strategy. You will be responsible for ensuring pricing targets are hit, and comfortable negotiating with media owners. You will be tasked with taking ownership of all aspects of display campaigns with support from the Account Manager, whilst ensuring best practice campaign management from junior members of the team. Taking an active role in the development of cost effective, innovative and engaging solutions for the client is also a key part of this role as well as contributing to wider agency display initiatives.
A little bit about you: You should have agency experience buying print and digital campaigns. Experience in radio buying is useful but not essential for this role. This is a very fast-paced account and the ability to work under pressure whilst maintaining excellent attention to detail is crucial. An active interest in learning about our client’s business, a strong POV on relevant industry topics, an enthusiasm to take on a challenge, and the ability to work closely with partner agencies to identify the best solution for our clients are essential.
Life at WPP Media & Benefits: Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Senior Cross‑Channel Activation Lead in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Cross‑Channel Activation Lead in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and be ready to discuss how your skills can contribute to their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your answers. Focus on articulating your experience and how it aligns with the role of Senior Activation Executive.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Cross‑Channel Activation Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Activation Executive role. Highlight your agency experience, especially in buying print and digital campaigns, and don’t forget to showcase any relevant achievements that align with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your enthusiasm for the role and the company. Share why you’re excited about working with WPP Media and how your skills can contribute to our innovative approach.
Showcase Your Strategic Thinking: In your application, demonstrate your ability to think strategically. Mention specific examples of how you've tackled challenges in previous roles and how you’ve contributed to successful campaigns. We love seeing that proactive mindset!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re serious about joining our team at WPP Media.
How to prepare for a job interview at WPP Media
✨Know Your Stuff
Before the interview, dive deep into WPP and its media strategies. Familiarise yourself with their AI-driven media operating unit and how they leverage data for creative personalisation. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Experience
Be ready to discuss your previous agency experience in buying print and digital campaigns. Prepare specific examples of successful campaigns you've managed, focusing on your role in strategy, planning, and execution. Highlight any innovative solutions you developed that led to significant results.
✨Demonstrate Strategic Thinking
WPP values strategic and innovative thinking, so come prepared with ideas on how to tackle common challenges in cross-channel activation. Think about how you can optimise media spend and improve campaign performance, and be ready to share these insights during the interview.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the industry and WPP's position within it. Inquire about their approach to evolving media landscapes or how they measure success in campaigns. This not only shows your enthusiasm but also your critical thinking skills.