At a Glance
- Tasks: Lead strategic direction for adidas campaigns and translate insights into compelling media strategies.
- Company: Join WPP Media, a creative transformation company shaping the future of media.
- Benefits: Enjoy competitive pay, health benefits, paid time off, and a supportive work culture.
- Other info: Hybrid work model with opportunities for personal and professional growth.
- Why this job: Make an impact on iconic brands while working in a dynamic, collaborative environment.
- Qualifications: 8+ years in media or consultancy, with strong leadership and analytical skills.
The predicted salary is between 60000 - 80000 € per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact
This is a fantastic opportunity for a Senior Strategy Associate Director to join a high-performing team, shaping the strategic future for adidas, one of the world's most iconic and innovative brands. Sitting within the central adidas EU Brand Planning team, you will be instrumental in defining and driving the strategic direction of major, pan-European campaigns. You will lead innovative strategic framework development, translate complex insights into compelling media strategies, and guide their execution across our specialist Hubs and 19 local market teams. This includes leading through influence, nurturing and supporting the planning team across various levels to foster their strategic development. Your impact will be immediate, ensuring robust strategic foundations for campaigns and fostering strong relationships across the agency network and with senior client stakeholders.
Beyond operational excellence, you will be a visionary leader in strategic planning, leveraging advanced data and insights to architect groundbreaking campaign guidance and drive exceptional performance. This is a crucial role for a seasoned, proactive strategic leader ready to define and accelerate the strategic agenda in a fast-paced, highly influential, pan-European environment.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
We are looking for a visionary and highly accomplished strategic leader with 8+ years of progressive experience in a media agency or strategic consultancy, ready to take on a significant strategic role. The ideal candidate will demonstrate:
- A profound strategic acumen for media, advertising, and the adidas brand, coupled with deep understanding of frameworks, consumer insights, and market dynamics in sport, fashion, and entertainment.
- Proven leadership through influence, with the ability to guide complex strategic projects, foster team development, and drive business outcomes.
- Exceptional communication and client relationship skills, adept at influencing senior stakeholders and articulating complex strategies with conviction.
- An advanced analytical and data-driven mindset, experienced in leveraging insights to shape groundbreaking strategic recommendations.
- Expert technical proficiency in strategic planning tools, advanced analytics platforms, and industry insight tools.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Senior Associate Director, Strategy in London employer: WPP Media
WPP Media is an exceptional employer that prioritises employee growth and collaboration, offering a dynamic work culture where creativity thrives. With access to cutting-edge resources and a commitment to diversity, employees are empowered to shape the future of media while enjoying competitive benefits and a supportive environment. The hybrid work model fosters connection and innovation, making WPP Media a fantastic place for strategic leaders to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Associate Director, Strategy in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at WPP Media or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by researching WPP Media's recent campaigns and strategies. Show us you know your stuff and can contribute to our vision of creative transformation!
✨Tip Number 3
Practice your pitch! Be ready to articulate how your experience aligns with the role of Senior Associate Director, Strategy. We want to hear how you can drive exceptional performance and foster strong relationships.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Associate Director, Strategy in London
Some tips for your application 🫡
Show Your Strategic Thinking:When crafting your application, make sure to highlight your strategic acumen. We want to see how you can translate complex insights into compelling strategies, especially in the context of media and advertising.
Tailor Your Experience:Don’t just list your past roles; connect them to the job description. We’re looking for someone with a deep understanding of frameworks and consumer insights, so make sure your experience reflects that.
Communicate Clearly:Your written application is your first chance to impress us, so be clear and concise. Show off your exceptional communication skills by articulating your thoughts in a way that’s easy to understand.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at WPP Media.
How to prepare for a job interview at WPP Media
✨Know Your Stuff
Before the interview, dive deep into WPP Media and its role in the industry. Familiarise yourself with their AI-driven media strategies and how they leverage data for creative personalisation. This knowledge will help you articulate how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Senior Associate Director, you'll need to demonstrate your ability to lead through influence. Prepare examples of how you've guided teams or projects in the past, focusing on your strategic thinking and how you fostered team development.
✨Communicate Clearly
Exceptional communication is key in this role. Practice articulating complex strategies in a straightforward manner. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easier for interviewers to follow your thought process.
✨Be Data-Driven
WPP Media values an analytical mindset. Be ready to discuss how you've used data and insights to shape strategic recommendations in previous roles. Bring specific examples that highlight your technical proficiency with strategic planning tools and analytics platforms.
