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- Tasks: Lead innovative paid search strategies and optimise campaigns for top brands.
- Company: Join WPP Media, a creative transformation company shaping the future of media.
- Benefits: Enjoy competitive pay, health benefits, and a supportive work culture.
- Why this job: Make an impact in a dynamic environment while growing your career in media.
- Qualifications: Experience in search campaign management and strong communication skills required.
- Other info: Hybrid work model with opportunities for professional development and team collaboration.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Senior Account Director role at WPP Media.
About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
About EssenceMediacom: A Leading WPP Media Brand. EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact: As a Search Account Director, you will oversee the planning, strategy, and optimisation of paid search activity, serving as the activation lead for your team and accounts. Leveraging your platform expertise and account management skills, you’ll ensure search strategies are tailored to the unique challenges of each client and that campaigns are executed to brief, on time, and within budget.
Key Responsibilities:
- Performance Management: Lead the output of your team, ensuring high quality client-facing and operational deliverables, while working with UK-based and global teams. Ensure adherence to controls and best practices across paid search campaigns. Maintain a strategic understanding of client business objectives and KPIs, staying informed on industry trends, product updates, and opportunities to boost performance. Adopt an innovative approach to the development and execution of paid search activities.
- Client & Partner Management: Build and nurture strong relationships with clients and key partners, acting as the main point of communication for your team. Provide clients with valuable insights, demonstrating a deep understanding of the search landscape and its impact on their business. Monitor the client’s industry and competitive environment to create effective, forward-thinking solutions.
- People Management: Reports to the Search Director. Play an active role in recruitment, and support both the Director and Partner in interviewing, and building a strong team, serving as an ambassador for the agency to potential candidates. Invest in the professional growth of your team members, supporting their career development and progression within the agency. Lead by example to inspire and motivate less experienced team members, creating a culture of collaboration and experimentation. Effectively manage junior team members, ensuring workloads are monitored, prioritised, and delivered on time.
- Operational Excellence: Drive process automation through the adoption of AI tools, scripts, third-party solutions, and more efficient ways of working. Ensure compliance with all aspects of paid search activation finance processes. Contribute to the development of strategic revenue and service opportunities for the agency.
Skills and Experience:
- Extensive expertise in search campaign setup, management, optimisation, and reporting across platforms such as Google Ads, Microsoft Ads, and ideally Search Ads 360.
- Strong understanding of the strategic and tactical applications of paid search and digital marketing as a whole.
- Proven experience in project management, stakeholder engagement, and people management.
- Ability to lead and manage hybrid teams across multiple markets.
- Excellent communication skills, with the ability to work effectively with people from diverse backgrounds, cultures, and countries.
Life at WPP Media & Benefits: Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.
Senior Account Director in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Account Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your experience and how it relates to the role of Senior Account Director at WPP Media.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Account Director in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Account Director role. Highlight your experience in search campaign management and how it aligns with the job description. We want to see how you can bring value to our team!
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your expertise in paid search and client management. Use metrics where possible to show how you've driven results. This helps us see the impact you've made in previous roles.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits our culture, so don’t be afraid to express your passion for media and creativity. Share what excites you about this role and how you envision contributing to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about WPP Media and what we stand for!
How to prepare for a job interview at WPP Media
✨Know Your Stuff
Make sure you have a solid understanding of paid search strategies and the platforms mentioned in the job description, like Google Ads and Microsoft Ads. Brush up on recent trends and case studies that showcase your expertise, as this will help you demonstrate your knowledge during the interview.
✨Showcase Your Leadership Skills
As a Senior Account Director, you'll need to lead teams effectively. Prepare examples of how you've managed projects and motivated team members in the past. Think about specific situations where you inspired collaboration or drove innovation, as these stories will highlight your leadership style.
✨Build Rapport with Interviewers
Since client and partner management is key for this role, practice building rapport during your interview. Be personable and engage with your interviewers by asking insightful questions about their experiences at WPP Media. This shows you're genuinely interested in the company culture and values.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think through potential challenges you might face in the role and how you would address them. This will not only prepare you for the questions but also demonstrate your proactive approach to potential issues.