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For Companies At a Glance
- Tasks: Manage and optimise search and biddable display campaigns for top brands.
- Company: Join WPP Media, a leader in creative transformation and innovative media solutions.
- Benefits: Enjoy competitive pay, health benefits, and generous time off while growing your career.
- Why this job: Be part of a dynamic team driving impactful media strategies and innovations.
- Qualifications: Experience with digital advertising and strong communication skills are essential.
- Other info: Embrace a hybrid work culture that values creativity and collaboration.
The predicted salary is between 28800 - 48000 Ā£ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
About EssenceMediacom
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact
The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Senior Media Activation Executive is responsible for the execution of biddable media activity, building strong platform knowledge and supplier relationships to autonomously deliver flawless testing and media plans, optimisation, and analysis.
What we need from you
- Effectively manage your designated search and biddable display campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
- Ensure that wider client or team deliverables (such as performance commentary, weekly reporting, and innovation) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
- Take ownership of some elements of the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
- Grow your knowledge of search, paid social & programmatically bought display platforms such that you attain a detailed knowledge in all search and biddable media practices within the first 12 months in role.
- Grow your knowledge of reservationābased buying of display media, including negotiating with publishers, and sending and receiving RFPs.
- Interact effectively within your client team, and with the client & suppliers within your specific area of expertise, building solid external working relationships and establishing rapport.
- Contribute to the identification of opportunities for innovation, and the development of both ideas and solutions here (in particular relating to Biddable processes, tech, systems, and/or platform development).
- Conduct performance analysis, internal data maintenance, issue identification and solution development.
- Manage your own time and tasks on a day to day and week to week basis with some guidance from your line manager.
- Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action.
- Gain a more detailed understanding of the client's business over time and keep up to date with latest industry news and be proāactive in spotting trends, product releases, and other opportunities which could enhance our activity.
Skills and Experience
- Previous experience working on biddable platforms and with reservation buying, or have commensurate experience in digital roles working with other Account Executives / Account Managers.
- Strong written and verbal communication skills across all platforms.
- Expert organisational skills, great attention to detail.
- Ability to implement and adhere to deadlines and project manage multiple campaigns.
- Excellent client relationship and management skills.
- Proven problemāsolving skills and ability to think outside of the box for creative solutions.
- Ability to lead and motivate team members in a positive light.
- Detail oriented and responsive, deadlineādriven with strong quantitative reasoning skills.
- A passion for everything digital, with an active interest and understanding of online advertising industry trends.
- Experience with planning and running display campaigns via GDN and DSPs such as Doubleclick Bid Manager, TubeMogul & AppNexus.
- Experience with planning and running paid social activity on Facebook, Twitter, and LinkedIn, either directly or via thirdāparty platforms.
- Proficiency in Excel (Pivot Tables, VLookups, etc).
- Google AdWords Certification.
- Experience with Doubleclick Search.
- Experience with Google Analytics.
- Experience with planning and running PPC campaigns.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Search, Senior Account Executive in London employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Search, Senior Account Executive in London
āØTip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
āØTip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out and show that you're genuinely interested in being part of their team.
āØTip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the role. Highlight your skills in managing biddable media and your passion for digital marketing to make a lasting impression.
āØTip Number 4
Donāt forget to follow up after interviews! A simple thank-you email can go a long way in showing your enthusiasm for the position. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Search, Senior Account Executive in London
Some tips for your application š«”
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Account Executive role. Highlight your experience with biddable media and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Showcase Your Creativity: Since we're all about creativity at WPP Media, donāt hesitate to let your personality shine through in your application. Share examples of innovative solutions you've implemented in past roles, especially in digital marketing.
Be Detail-Oriented: Pay close attention to the details in your application. Ensure there are no typos or formatting issues, as this reflects your organisational skills. We appreciate candidates who can manage multiple tasks effectively!
Apply Through Our Website: We encourage you to apply directly through our website. This way, your application will be processed more efficiently, and you'll have access to all the latest updates about the role and our company!
How to prepare for a job interview at WPP Media
āØKnow Your Stuff
Make sure you brush up on your knowledge of search and biddable media platforms. Familiarise yourself with the latest trends and tools in digital advertising, especially those mentioned in the job description like Google AdWords and Doubleclick. This will show that you're not just interested but also proactive about staying updated.
āØShowcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Be ready to share specific examples of how you've optimised campaigns based on performance analysis. This is crucial for a role that involves constant optimisation and testing.
āØBuild Rapport
During the interview, focus on building a connection with your interviewers. Ask insightful questions about their team dynamics and how they collaborate with clients. This demonstrates your interest in teamwork and client relationships, which are key aspects of the role.
āØBe Ready to Innovate
Think of a few innovative ideas or solutions related to biddable processes or media strategies that you could bring to the table. This shows that you're not just a follower of trends but someone who can contribute creatively to the team's success.
